GANESHKUMAR M

Experienced Senior Executive in Research and Development specializing in the dynamic and innovative broadcast media industry. Skilled in content research, audience insights, and staying ahead of emerging trends. Proficient in analyzing market trends, viewer preferences, and competitor strategies to drive programming and content development.

• Developed strategies for Thanthi TV to capture market share
• Worked on strategies of various features/news content
• To keep a track on the potential of Category, Market, Competition to develop strategies
• Work closely with the marketing team to facilitate business & deliver the brand needs

• Providing regular complete analysis on the performance of channel
• Indepth understanding & research on Television viewing
• Analysing the market dynamics & its impact in business
• Tracking market potential, Strength & weakness to design development plans
• Planning the program chart(FPC) of channel based on TG viewing habit, competitive contents & market dynamics
• Co-ordinating with Scheduling Team on regular commercial and promos

• Providing data’s & concepts based on brand objective & requirement
• Analysing the market potential in advertising inventory based on clients advertising volume & design sales strategies

• Accuracy and punctuality
• Professionally committed
• Ability to deal with people diplomatically
• Good communication and management skills

Father's Name: Mr. M Muthurajan

Dependence: Spouse and Daughter

Date of Birth: 05/08/90

Marital Status: Married

Permanent Address : 315M, Diamond Nagar, Periyachetti Palayam, Erode - 2.

Current Address : Plot no.7&8, G2 Pavithram flats, Adhithya nagar, Anand Avenue, Madambakkam, Chennai 600 126.