GANESHKUMAR M
Sr.Executive - Research and Traffic
Chennai
Summary
Experienced Senior Executive in Research and Development specializing in the dynamic and innovative broadcast media industry. Skilled in content research, audience insights, and staying ahead of emerging trends. Proficient in analyzing market trends, viewer preferences, and competitor strategies to drive programming and content development.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Research & Scheduling
Thanthi TV
07.2014 - Current
- Providing regular complete analysis on the Channel Performance
- Indepth analysing & research on Television viewing
- Analysing the market dynamics & its impact in business
- Tracking market potential, Strength & weekness to design development plans
- Planning the program chart(FPC) of channel based on TG viewing habit, competitive contents & market dynamics
- Handling the Scheduling Team on commercial and promos
- Providing data’s & concepts based on brand objective & requirement
- Analysing the maket potential in advetising inventory based on clients adveritsing volume & design sales startegies
- Providing complete & Regular review on the performance of the shows in channel & analysing the reasons for the performance
- Developed strategies for Thanthi TV to capture market share
- Worked on strategies of various features/news content
- To keep a track on the potential of Category, Market, Competition to develop strategies
- Work closely with the marketing team to facilitate business & deliver the brand needs
Education
M.Sc. - Electronic Media
PSG College of Arts and science college
B.Sc. - Computer Science
Kongu Arts and Science College
Skills
In BARC:
Analysis
Comparisons
Market Penetration
Growth Prospective
Content Developments
PPT presentation with editorial team based on the BARC data
FPC Planning
In Champ(Traffic - Scheduling):
Create MIS
Generate Form 1
Booking Order
Scheduling Log
Promo Planning
Log Aligning
Reconciliation
Accomplishments
- Developed strategies for Thanthi TV to capture market share
- Worked on strategies of various features/news content
- To keep a track on the potential of Category, Market, Competition to develop strategies
- Work closely with the marketing team to facilitate business & deliver the brand needs
Current Roles Responsibilities
- Providing regular complete analysis on the performance of channel
- Indepth understanding & research on Television viewing
- Analysing the market dynamics & its impact in business
- Tracking market potential, Strength & weakness to design development plans
- Planning the program chart(FPC) of channel based on TG viewing habit, competitive contents & market dynamics
- Co-ordinating with Scheduling Team on regular commercial and promos
Support As Sales Initiative
- Providing data’s & concepts based on brand objective & requirement
- Analysing the market potential in advertising inventory based on clients advertising volume & design sales strategies
Support To Programming Desk
Providing complete & Regular review on the performance of the shows in channel & analysing the reasons for the performance
Attitude Ability
- Accuracy and punctuality
- Professionally committed
- Ability to deal with people diplomatically
- Good communication and management skills
Personal Information
Father's Name: Mr. M Muthurajan
Dependence: Spouse and Daughter
Date of Birth: 05/08/90
Marital Status: Married
Permanent Address : 315M, Diamond Nagar, Periyachetti Palayam, Erode - 2.
Current Address : Plot no.7&8, G2 Pavithram flats, Adhithya nagar, Anand Avenue, Madambakkam, Chennai 600 126.
Timeline
Research & Scheduling
Thanthi TV
07.2014 - Current
B.Sc. - Computer Science
Kongu Arts and Science College
M.Sc. - Electronic Media
PSG College of Arts and science college