Gaurav Jha
Hyderabad
Summary
Results-driven Performance Marketer with 3+ years of experience specializing in media planning, content strategy, and campaign optimization. Strong expertise in Meta Ads, with a proven ability to build data-driven strategies that drive revenue growth, improve ROI, and deliver consistent results for clients. Skilled in audience segmentation, A/B testing, funnel optimization, and scaling campaigns. Experienced in using analytics to refine performance, optimize decision-making, and support long-term business growth.
Overview
5
5
years of professional experience
Work History
Performance Marketing Manager
Beyond Ads
Hyderabad
11.2024 - Current
- Developed and executed strategic media plans, scaling multiple businesses to 6–7 figure monthly revenue.
- Led monthly media planning, consistently achieving revenue, growth, and ROI targets across brands.
- Managed $300K+/month ad budgets, maintaining 1–2x blended ROAS across multiple clients and international markets.
- Analyzed website traffic and market trends to optimize digital marketing and content strategies for DTC brands.
- Collaborated with design teams to deliver high-performing creatives and promotional content.
- Maintained strong client relationships while mentoring and training junior marketing staff in a fast-paced agency environment.
Performance Marketing Executive
Tealbox Digital
Remote
07.2022 - 11.2024
- Executed and optimized high-budget campaigns and shared performance insights with the account manager.
- Coordinated and managed client communications effectively.
- Reduced CAC by 38% through data driven decisions for a US-based D2C skincare brand.
- Reduced cart abandonment and improved conversion rates for a South African D2C animal feed brand through website and ad optimization.
- Collaborated with senior media buyers on ad account audits, CRO audits, media plans, keyword research, competitor research, campaign optimization & scaling, and reporting.
- Developed and executed media plan strategies for 20+ international lead generation and e-commerce clients.
Affiliate Marketing/Dropshipping
Self-Employed
03.2021 - 06.2022
- Began entrepreneurship in fourth year using ClickBank for affiliate marketing.
- Self-financed studies as an Instagram influencer, demonstrating business acumen.
- Managed high-performing Facebook conversion campaigns and product testing.
- Built high-converting Wix landing pages and designed creatives using Canva and CapCut.
- Conducted competitor research using ad spy tools.
- Utilized custom and lookalike audiences for TOF, MOF, BOF retargeting, maintaining funnel purity.
- Achieved five-figure sales with 2.2x ROAS in four months through optimization and scaling.
Education
Bachelor of Engineering - Electrical Engineering
Bhilai Institute of Technology
Durg01-2022
Skills
- Media planning
- Ad campaign management
- Budgeting and allocation
- Data analysis
- Digital marketing strategy
- Content strategy
- Client relationship management
- Team management
- Meta Ads
- SEM
- TikTok Ads
- Snapchat Ads
- CapCut
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Shopify, WordPress
- SEMrush
Languages
English
Advanced (C1)
C1
Hindi
Native
Native
Timeline
Performance Marketing Manager
Beyond Ads
11.2024 - Current
Performance Marketing Executive
Tealbox Digital
07.2022 - 11.2024
Affiliate Marketing/Dropshipping
Self-Employed
03.2021 - 06.2022
Bachelor of Engineering - Electrical Engineering
Bhilai Institute of Technology