

CAREER OBJECTIVE:
Results-driven sales professional with over a decade of experience across FMCG and Apparel industries, currently working as an Sales Trainee Representative,Proven expertise in managing end-to-end territory operations, driving primary and secondary
sales, and delivering consistent growth across General Trade, Modern Trade, and Rural channels. Strong experience in distributor
and channel management, beat planning, and route optimization to ensure effective market coverage and execution. Adept at
leading, training, and motivating cross-functional field teams to achieve business targets and productivity norms. Demonstrated
ability to plan and achieve monthly, quarterly, and annual sales targets while adhering to KPIs and company processes.
Territory & Sales Operations Management: Managing end-to-end sales operations of the assigned territory, ensuring
smooth execution of primary and secondary sales activities.
• Team Leadership & Capability Building: Leading, training, and guiding a team of Team Leaders and Sales
Representatives through beat-wise target allocation, on-the-job coaching, and performance monitoring.
• Territory Planning & Beat Structuring: Designing and optimizing beat plans, daily agendas, and route planning to
improve market coverage and sales productivity.
• Target Achievement & Sales Monitoring: Planning and achieving monthly and yearly sales targets by closely tracking
daily sales parameters, focused product billing, and secondary sales performance.
• Distributor & Channel Management: Monitoring the performance of distributors, SMs, and preferred retailers,
ensuring adequate stock availability at WD points as per inventory norms.
• Market Intelligence & Brand Execution: Collecting and reporting competitor market intelligence (pricing,
promotions, new launches, and visibility) while ensuring strong merchandising, shelf visibility, and hotspot execution
at key retail outlets.