Gaurav Mitra
Digital Marketing Associate
Noida
Summary
Determined Digital Marketer with success boosting productivity and streamlining procedures for organizations. Focused on smoothly overseeing financial, personnel and operational facets. Expertly balanced targets with resources and optimized long-term success.
Overview
3
3
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Owner
Good Eats
03.2022 - Current
- A multinational public relations and communications firm, headquartered in New York City with an employee base of 4k professionals
- Marketing Strategy & Implementation
- Process Optimisation
Intern
Getafix Cafe, ADDITIONAL INFORMATION
New Delhi, Gurgaon
07.2020 - 10.2020
- Coordinating with the Sales Manager to ensure the content is in line with the customer requirements
- Orchestrating SEO and keyword optimisation by ensuring 100% accuracy while translating technical concepts
- Aiding in content writing for the website, blog, social media, and sales & marketing collateral
- Playing a key role in writing customer testimonial and case study while coordinating & improving creative filing process
- Managing marketing graphics, collateral, business cards & images while ordering various materials for marketing
- Updating current media matrix for defining key offers, and assisting with event planning for trade shows and other key events
- Developed new ideas for campaigns to support lead generation efforts and creating launch plan sheets
- Optimising menus for restaurants from various countries to improve Keyword Search
- Performed the task of Delivery scoping to create geographical plots and delivery costing
- Handled day-to-day admin and operational activities
- Worked at the grass-root level of our country through working in villages but also in cities
- On-ground competition analysis for Domino's Value For Money (VFM) segment concerning Pizza Hut
- Market Segmentation of the competitor Pizza Hut's "ipan pizza" would be used to develop an effective strategy to market
- Domino's new VFM product
- Market scoping was the term coined by the managers when they sent me out in the market
- The target was the Noida region, where I had to contact vendors and understand their relationship with Cadbury
- I analysed the market dominance of Cadbury in the retail industry, both local and institutional retail
- Worked in various roles in my 4 months of internship at ITC Maurya, A Luxury Collection
- Understood how different departments work with respect to each other, right from the procurement of raw materials, prepping of food and vegetables to end product or dishes of the main kitchens understood the intricacies of day-to-day work, in a café-style restaurant
- An opportunity to interact with the guests, understand their needs and prepare dishes accordingly
- Administration work to some extent was carried out proactively
Industrial Trainee
ITC Hotels
07.2019 - 10.2019
- Worked closely with industry professionals to expand upon acquired training with practical knowledge.
- Supported team in industrial work completion, gaining experience in cross-functional positions and processes.
- Studied functional relationships between diverse operations to assess the impact of different decisions and protocols.
- Wrote reports and papers for various levels of technical users.
Global Content Executive
Delivery Hero
Delhi
01.2018 - 10.2018
- Learned new skills and applied them to daily tasks to improve efficiency and productivity.
- Carried out day-to-day duties accurately and efficiently.
- Identified issues, analyzed information and provide solutions to problems.
- Worked with customers to understand needs and provide excellent service.
Digital Marketing Executive
Market Research
Mumbai
12.2014 - 04.2016
- 2+ years of experience across various industries adept at developing and implementing marketing strategies to advertise and promote products & services
- Highly skilled in orchestrating & optimising processes to increase the organisation's overall efficiency
- Proficient in coordinating with cross-functional teams to deliver projects within a stipulated time while ensuring optimum customer satisfaction
- My main purpose is to help the organisation grow and keep a positive atmosphere without compromising the quality of work
- Course Modules:
- Fundamentals of Marketing | Digital Marketing Metrics and Channels | Designing and Building Web Presence
- Social Media Marketing | Search Engine Optimisation (SEO) | Web Analytics | Defining a Robust Digital Marketing Strategy
- Content Marketing Specialisation | Marketing Data Identification and Collection | Marketing Communications
- CGPA: 5.9/10
- Passed with distinction
- Achieved a medal at an All India Level as well
- Performing new content marketing strategies such as link building and improving existing content by updating it
- Utilised various marketing channels to enhance organic and inorganic search for more visibility, resulting in 30% increase in sales
- Account Management
- Campaigning & Event Management, Chimaya Mission
- A spiritual organisation with a aim of protecting India's culture and heritage
Marketing Intern
Domino's Pizza
05.2014 - 06.2014
- A global FMCG company which caters pan India and the world
Marketing Intern
Mondolēz International
Cadbury
05.2013 - 06.2013
- Collaborated with team members to help expand marketing channels.
- Created documentation to support marketing staff.
- Performed market analysis and researched the latest trends.
Education
PG Certification in Digital Marketing And Communications - Marketing
MICA, Ahmedabad
Ahmedabad 05.2022 - Current
Professional Certificate in Front-End Development - Computer Software And Media Applications
Meta
Online 09.2022 - Current
Advanced Diploma - Culinary Arts
International Institute of Culinary Arts
New Delhi, India 12.2019 - 12.2021
BBA - Marketing
Amity School of Business, Amity University
Noida, U.P. 06.2011 - 07.2014
Skills
Marketing Strategy Development & Implementationundefined
Timeline
Professional Certificate in Front-End Development - Computer Software And Media Applications
Meta
09.2022 - Current
PG Certification in Digital Marketing And Communications - Marketing
MICA, Ahmedabad
05.2022 - Current
Owner
Good Eats
03.2022 - Current
Intern
Getafix Cafe, ADDITIONAL INFORMATION
07.2020 - 10.2020
Advanced Diploma - Culinary Arts
International Institute of Culinary Arts
12.2019 - 12.2021
Industrial Trainee
ITC Hotels
07.2019 - 10.2019
Global Content Executive
Delivery Hero
01.2018 - 10.2018
Digital Marketing Executive
Market Research
12.2014 - 04.2016
Marketing Intern
Domino's Pizza
05.2014 - 06.2014
Marketing Intern
Mondolēz International
05.2013 - 06.2013
BBA - Marketing
Amity School of Business, Amity University
06.2011 - 07.2014
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