Gaurav Roy

As Manager M2

• Supported in the creation of proposals for pre-sales tasks
• Established a vendor ecosystem: Managing vendors for content and design support.
• Suggested innovative approaches to improve the overall quality of existing content assets.
• Collaborated with finance, legal, sales and quality management teams (QMS) to successfully address project and vendor issues.

As Manager M1

• Generated innovative ideas for engaging readers through interactive content formats
• Developing and nurturing close relationships with clients to comprehend their unique needs led to the renewal of several accounts
• Managed a diverse team of writers, editors, freelancers and project managers, offering necessary guidance and feedback
• Developed business continuity plans, managed resource allocation and exceeded expectations
• Assessed team members' skill sets and assigned tasks accordingly for optimal efficiency.
• Conducted CRM training sessions.

As Assistant Manager

• Created engaging and informative content for a range of marketing collateral including blog posts, whitepapers, case studies, and brochures.
• Collaborated with design teams to produce complementary visuals for written content
• Effectively managed and maintained strategic relationships with clients, including TCS, HCLTech, L&T Technologies, Upstox, and more as project manager
• Developed multiple high-quality content assets such as whitepapers, thought leadership blog posts, infographics, success stories,and brochures.

• Managed social media engagements (social post copies, collaborated with designers for social media creatives)
• Developed gaming content for online gaming sites.

• Worked as an in-house writer for promoting the company's website via various marketing engagements
• Developed content for websites, blogs and social media platforms.

• Researched and wrote original content for client websites
• Proofread and revised articles before submitting them to clients.

• Gathered information for annual reports through face to face client meetings
• Developed first drafts for the editor's review for annual reports.

• Served as an in-house content developer and scriptwriter, contributing to a range of marketing engagements at One97 Communication and Paytm.

• Created document summaries as needed for internal use or external distribution
• Detected and corrected errors in spelling, punctuation, and syntax through proofreading
• Developed story or content ideas with a focus on reader or audience appeal
• Enhanced copy readability through preparation, rewriting, and editing
• Executed planning of contents aligning with publication guidelines and editorial standards.

• Crafted website content for various clients
• Created SEO optimized content for product catalogs
• Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
• Proofread written material to eliminate grammar, punctuation, and spelling errors prior to uploading on CMS

• Created content for websites, blogs and social media accounts to increase visibility and engagement.
• Updated existing content regularly to ensure accuracy of information presented online.
• Edited existing content to ensure accuracy, clarity, readability and consistency with company standards.

• Executed scratch card campaign for Tuborg beer brand.
• Provided support to existing staff on various tasks and duties.
• Worked alongside senior team members to learn related job tasks and roles.
• Maintained positive working relationship with fellow staff and management.

• Prepared detailed reports on stories for the editor's review
• ''Silent voices'' - the other side of Gurgaon, was published under my byline.

• Successfully collaborated with clients across a wide range of sectors like health, IT, digital marketing, real estate, mobile VAS and mainstream advertising.