Preeti Kumari
Manager - Healthcare Market Research (Immediate Joiner)
Jamnagar
Summary
- Dynamic and seasoned healthcare market research professional with over ten years of experience in the medical devices, pharmaceuticals, and biotechnology sectors.
- Demonstrated ability in leading and executing various research projects, including:
Product testing
Competitive intelligence
Market assessment
Concept evaluation
Brand research
Patient journey mapping
Market entry strategies
Customer research
Sustainable business planning
- Expert in presales operations, managing end-to-end responsibilities from client engagement to project delivery.
- Skilled in nurturing client relationships and meeting complex research requirements.
- Renowned for deep understanding of the healthcare market and turning intricate data into actionable insights for strategic decision-making.
- Adept at leading and collaborating with cross-functional teams, combining creative thinking with analytical prowess.
- Recognized as a proactive leader, committed to fostering a learning environment, encouraging team growth, and driving project excellence.
- Forward-thinking market research manager eager to leverage extensive experience and unique skill set to drive impactful research initiatives in the healthcare sector.
Overview
12
12
years of professional experience
Work History
Manager M2
Netscribes India Pvt. Ltd.
04.2022 - Current
- Led and executed comprehensive Brand Track Studies, Patient Journey Studies, Market assessment, Due Diligence, Patient Satisfaction Surveys, and Campaign Effectiveness Assessments for major healthcare, pharmaceutical, and biotech brands, utilizing advanced qualitative and quantitative research methodologies to provide deep insights and strategic guidance.
Manager M1
Netscribes India Pvt. Ltd.
05.2019 - 03.2022
Assistant Manager
Netscribes India Pvt. Ltd.
05.2018 - 04.2019
Associate consultant
ZS Associates
11.2016 - 06.2017
- Led project management and data support across global offices
- Specialized in client-focused consulting for top pharmaceutical companies, encompassing complete project execution, knowledge management, and strategic insight dissemination
- Successfully managed diverse projects including corporate war gaming, dialysis landscape analysis, therapy area analysis, and epidemiology research
Assistant Manager
Markets and Markets
05.2016 - 11.2016
- Led a team of 5 in delivering high-quality research in pharmaceuticals, medical devices, biotech, and healthcare IT, focusing on timely execution, analysis methodology, and insightful reporting
- Skilled in competitive intelligence, KOL engagement, and strategic client recommendations
- Drove innovation in syndicate and consultative projects, including designing training materials and mentoring new team members
- Managed techno-commercial responsibilities, including customizing research for client needs, driving report traction, and enhancing client relations through proactive engagement and sales support.
Team Lead
Markets and Markets
05.2015 - 05.2016
Senior Research Analyst
Markets and Markets
05.2014 - 05.2015
Research Analyst
Markets and Markets
10.2013 - 05.2014
Research Associate
Markets and Markets
06.2012 - 10.2013
Education
M.Pharma -
Birla Institute of Technology, Mesra
B.Pharma - undefined
Birla Institute of Technology, Mesra
A.I.S.S.C.E - undefined
DAV Public School, Ranchi
A.I.S.S.E - undefined
DAV Public School, Ranchi
Skills
Market assessment and forecasting
Data analysis and infographics
Primary and secondary research
Pre-sales support and lead generation
Client engagement
Team handling
Customer research
Epidemiology analysis
Patient journey studies
Competitive intelligence
Strategy building and analysis
Work Preference
Looking for hybrid or remote work opportunities in Healthcare Market Research.
Tools And Technologies
MS-Office (Excel, PowerPoint, Word), CapitalIQ, Factiva, Bloomberg
Personal Information
- Date of Birth: 05/25/88
- Marital Status: Married
Awards
- 2023, Received a Spot Award for successfully leading a market assessment and strategy development project for a prominent Indian home healthcare device manufacturer, achieving a Customer Satisfaction (CSAT) score of 4.0/5.
- 2022, Honored with a Spot Award for spearheading comprehensive primary and secondary research for a patient journey mapping project focused on COPD patients in Europe, resulting in a CSAT score of 4.5/5.
- 2021, Awarded a Spot Award for outstanding execution and management of a market entry, business development, and sustainability strategy project, earning a CSAT score of 4.3/5.
- 2021, Recognized with a Spot Award for leading and managing a project on market entry assessment and strategic business planning for a leading Japanese Consumer Health and Wellness company, attaining a CSAT score of 4.5/5
Disclaimer
I, Mrs Preeti Kumari, hereby testify, that all credentials provided in this document are authentic to the best of my knowledge and are backed by documented evidence.
Timeline
Manager M2
Netscribes India Pvt. Ltd.
04.2022 - Current
Manager M1
Netscribes India Pvt. Ltd.
05.2019 - 03.2022
Assistant Manager
Netscribes India Pvt. Ltd.
05.2018 - 04.2019
Associate consultant
ZS Associates
11.2016 - 06.2017
Assistant Manager
Markets and Markets
05.2016 - 11.2016
Team Lead
Markets and Markets
05.2015 - 05.2016
Senior Research Analyst
Markets and Markets
05.2014 - 05.2015
Research Analyst
Markets and Markets
10.2013 - 05.2014
Research Associate
Markets and Markets
06.2012 - 10.2013
M.Pharma -
Birla Institute of Technology, Mesra
B.Pharma - undefined
Birla Institute of Technology, Mesra
A.I.S.S.C.E - undefined
DAV Public School, Ranchi
A.I.S.S.E - undefined
DAV Public School, Ranchi