Gaurav Yadav
E-Commerce & Partnership alliance
Delhi
Summary
Results-driven E-commerce and Digital Marketing Professional with over 7 years of experience in managing Amazon, Flipkart, and Meta platforms. Proven expertise in performance marketing, inventory management, and brand growth strategies. Adept at executing high-impact ad campaigns, optimizing product listings, and driving revenue through data-driven decision-making. Skilled in fostering partnerships, enhancing customer experience, and delivering measurable results. Strong analytical mindset with a focus on ROI maximization and operational efficiency. Passionate about building scalable marketing strategies to accelerate brand presence in competitive marketplaces.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Key Account Manager
Guardian (Bellavita/ThriveCo)
Delhi
10.2024 - Current
- Managed end-to-end operations on Amazon, including product listings, inventory management, and price optimization.
- Executed Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to enhance visibility and sales.
- Conducted competitive analysis and keyword optimization to improve organic rankings and drive sales growth.
- Collaborated with cross-functional teams to optimize product content, including A+ Content and Brand Store updates.
- Monitored inventory levels using data-driven insights to prevent stockouts and minimize storage fees.
- Built partnerships with Channels account managers to leverage promotional opportunities and exclusive deals.
- Developed and managed Meta Ads campaigns (Facebook & Instagram) to drive brand awareness, traffic, and conversions.
- Applied data-driven insights to optimize campaign performance, ensuring low CAC and high ROAS.
- Created audience segments using interest-based, behavioral, and lookalike audiences for effective targeting.
- Executed retargeting campaigns to engage abandoned cart users and drive repeat purchases.
- Collaborated with creative teams for ad creatives, ensuring alignment with brand guidelines.
- Monitored ad inventory to allocate budgets effectively across campaigns, maximizing ROI.
E-Commerce Manager
Clove Oral Care Products (Clove Dental)
New Delhi
07.2023 - 07.2024
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Incorporated e-commerce objectives in social media platform management.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors
- Constructed new payment systems for online orders to optimize website shopping and boost sales.
- Helped find leading online retailers and platforms to connect with consumers.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Optimize ad placements to appear in prominent positions
- Utilize data analytics to precisely target our potential customer base.
- Conduct A/B testing on various ad copies and visuals to identify the most effective combinations.
E-Commerce Assistant Manager
BeatO
New Delhi
05.2022 - 07.2023
- Analyze data (impressions, clicks, click-through rate, conversion rate, sales, actions, cost per action, etc.) in order to best optimize the campaigns
- Marketplace management and creation of brand presence over various e-commerce channels.
- Communicate with the associated Account Managers in the day-to-day operation of respective e-commerce channels.
- Creating and managing various Sponsored Products, Sponsored Brands Ads for reaching out to maximum customers and increasing the brand's visibility
- Capturing competitor's sales through product and category pages by man to-man targeting on AMS.
- Making sure that correct information is being conveyed through the product and information pages.
- Prioritized, planned and managed daily workflow, purchasing tasks, status and reporting.
- Developed interpersonal relationships characterized by openness, candor and trust, both internally and externally.
- Prepared, reviewed, issued, negotiated and administered procurement packages according to established policies and procedures.
Sr Executive- E-commerce
Leayan Global Pvt Ltd (Furo By Redchief)
Kanpur
01.2021 - 04.2022
- Headed the entire P&L and strategized a short-term & long-term vision of the brand (Furo) across all the E-commerce portals.
- Catalog Syncing and Product listings on Amazon, Flipkart, Myntra, Limeroad & Snapdeal.
- Worked with multiple agencies (creative, media & digital agencies) towards development and execution of brand communication.
- Created a roadmap for brand to enhance the overall key metrics like returns, cancellations & so on (Online/E-commerce).
- Participated in the development and execution of strategic and tactical business plans with other members of the cross-functional team supporting the E-commerce strategy.
Executive– E-commerce
4 Fox Business Solutions (Agency)
Kanpur
01.2018 - 01.2021
- Researched and identified potential market trends, monitored competitor activity and recommended potential promotional opportunities.
- Developed & implemented robust sales/ gross margin plan, inventory replenishment, and overall P&L.
- Generated and implement new sales and marketing initiatives to increase E-commerce sales and profitability.
- Selected products for advertising through online paid channels, social media etc., while ensuring pricing accuracy.
- Monitored product lifecycle of every product in the category and took early calls for opportunity maximization.
Education
Bachelor of Computer Applications - BCA
Jagran College Of Arts, Science & Commerce
Kanpur 01.2014 - 01.2017
Intermediate - Intermediate
DAV School
Kanpur 03.2012 - 01.2013
High School Diploma -
Siddharth Public School
Kanpur 01.2010 - 01.2011
Skills
E-commerce Management Skills
Amazon Seller Central & Vendor Central
Flipkart Seller Hub
Product Listing Optimization
A Content Creation
Inventory Management
E-commerce Strategy & Growth
Advertising & Performance Marketing Skills
Amazon Ads (SP, SB, SD)
Meta Ads Manager (Facebook & Instagram)
Campaign Optimization
Audience Targeting & Segmentation
ROI & ROAS Analysis
Budget Management
Analytical & Technical Skills
Data Analysis & Visualization (Excel, Google Sheets)
Google Analytics
PPC Campaign Management
Competitor Analysis
KPI Tracking & Reporting
Partnership & Collaboration Skills
Vendor Management
Cross-functional Team Coordination
Agency Management
Influencer Collaborations
Partnership Development
Timeline
Key Account Manager
Guardian (Bellavita/ThriveCo)
10.2024 - Current
E-Commerce Manager
Clove Oral Care Products (Clove Dental)
07.2023 - 07.2024
E-Commerce Assistant Manager
BeatO
05.2022 - 07.2023
Sr Executive- E-commerce
Leayan Global Pvt Ltd (Furo By Redchief)
01.2021 - 04.2022
Executive– E-commerce
4 Fox Business Solutions (Agency)
01.2018 - 01.2021
Bachelor of Computer Applications - BCA
Jagran College Of Arts, Science & Commerce
01.2014 - 01.2017
Intermediate - Intermediate
DAV School
03.2012 - 01.2013
High School Diploma -
Siddharth Public School
01.2010 - 01.2011