Gaurika Singh
Deputy Manager – Strategic Acquisitions (East, North & Mumbai)
Kolkata
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Deputy Manager – Strategic Acquisitions (East, North & Mumbai)
MakeMyTrip
12.2024 - Current
- Successfully integrated Mumbai into portfolio post-promotion, alongside North and East region.
- Coordinate cross-functional onboarding processes to ensure seamless partner integration and performance tracking.
- Align regional strategies with organizational marketing goals, offering input on campaign localization and execution.
Assistant Manager – Strategic Acquisitions (East & North)
MakeMyTrip
01.2023 - 12.2024
- Delivered 50% growth in 2023, leading to the addition of the North market due to high performance in East.
- Achieved 100% growth in 2024 through strategic targeting and scalable solutions.
- Spearheaded onboarding and activation for enterprise clients across both regions.
- Contributed market inputs for campaign localization and innovation planning.
Senior Executive – Enterprise Accounts (East)
MakeMyTrip
12.2022 - 12.2023
- Drove new enterprise acquisitions, focusing on strategic, high-impact clients.
- Transformed a traditional market to adopt and use a SaaS based solution
- Supported GTM and onboarding strategies for newly acquired partners.
Senior Sales Manager
Swiggy
01.2020 - 12.2022
- Managed 140+ restaurant accounts including exclusive clients.
- Contributed to 13% of city GMV through ads, offers, and performance campaigns.
- Launched alcohol and grocery delivery
Sales Manager
Swiggy
11.2018 - 12.2019
- Launched 99+ restaurants in 3 months and 4 high-performing zones.
- Drove 3x revenue growth for strategic accounts in 6 months.
Sales Associate
Swiggy
06.2018 - 11.2018
- Launched Swiggy POP across 19 areas; Introduced independence day campaign which later scaled nationally.
- Managed menu curation, ground marketing, and order optimization.
Sales & Marketing Intern
ITC Sonar Bangla
04.2018 - 05.2018
- Studied service performance and customer satisfaction.
- Conducted market research, supported client acquisition.
Education
BBA -
J.D. Birla Institute, Jadavpur University
01.2015 - 01.2018
ISC - undefined
G.D. Birla Centre for Education
ICSE - undefined
G.D. Birla Centre for Education
Awards
- Promoted twice in 3.5 years at MakeMyTrip
- Winner of “Performer of the Month” twice at MakeMyTrip
- Won SWIGGSTAR Award at Swiggy
- Best Supply Team of the Year at Swiggy (2019–2020)
- Launched 4 new market zones and delivery verticals at Swiggy
- Onboarded high-value exclusive partners from competitors
Leadership And Extra Curricular Activities
- State level gold medal- Rowing Regatta
- MUN Debator | College fest committee
- Darts | School and college Dance and Drama team
Timeline
Deputy Manager – Strategic Acquisitions (East, North & Mumbai)
MakeMyTrip
12.2024 - Current
Assistant Manager – Strategic Acquisitions (East & North)
MakeMyTrip
01.2023 - 12.2024
Senior Executive – Enterprise Accounts (East)
MakeMyTrip
12.2022 - 12.2023
Senior Sales Manager
Swiggy
01.2020 - 12.2022
Sales Manager
Swiggy
11.2018 - 12.2019
Sales Associate
Swiggy
06.2018 - 11.2018
Sales & Marketing Intern
ITC Sonar Bangla
04.2018 - 05.2018
BBA -
J.D. Birla Institute, Jadavpur University
01.2015 - 01.2018
ISC - undefined
G.D. Birla Centre for Education
ICSE - undefined
G.D. Birla Centre for Education