Gautam Krishnan
Lead Content Designer
Bangalore
Summary
SME with a 14+ year tenure in creating & curating novel, scalable creative solutions via impactful customer experiences. My skill sets lie at the intersection of design thinking, creative storytelling, analytical reasoning & integrated marketing, focused on deep integration of creative & design to drive business and growth. I also have a keen interest in employee & community engagement apart from my core competencies.
Overview
15
15
years of professional experience
6
6
Languages
Work History
Lead Content Designer
Yubi (formerly CredAvenue) Pvt Ltd
02.2023 - Current
- Product content, UX writing, content design
- Creation of a world-class content design system within an open-source design system built for modularity and scale
- Setup of Figma variables for easy and fast language fidelity across local and global product suites
- Creation of an integrated product-marketing-sales brand communication strategy and documentation
- AI: Tool research, implementation, automation, documentation cross-department
- Product Marketing (PMM) communications
- Design thinking and UX workshops
- Instructional Design for product help eco-system
- UX Research
Sr. Copywriter | Brand Lead
Globalbees Brands Pvt Ltd
12.2021 - 02.2023
- Brand Strategy
- Integrated Communications - Internal and external
- Campaign management, execution and data analytics
- Process flow research, optimisation, integration
- Amazon, Flipkart, marketplace creative management
- Operations Management
- Marketing
- Design
- Writing
- Content & copy: digital marketing, social media, PR, ads, print, offline, training, sales, product, user flow for technical and technological systems
- Video Production & Management
Sr. Copywriter
ClearTax India Pvt Ltd
10.2020 - 12.2021
- SME - SPOC for all content, copy and communications
- Integrated Communications - Internal and external
- Campaign management, execution
- Content & copy: digital marketing, social media, PR, ads, print, offline, training, sales, product, user flow for technical and technological systems
- Branding and marketing support
Sr. Copywriter
Mountain Trail Foods Pvt Ltd - Chai Point
02.2019 - 09.2020
- Integrated Communications - Internal and external
- Campaign management, execution
- Content & copy: digital marketing, social media, PR, ads, print, offline, training, sales, product
- Branding and marketing support
- SME - SPOC for all content, copy and communications
Content Designer
Byju's The Learning App
07.2018 - 01.2019
- Narrative design & development
- Pedagogy integration into the Disney universe for grades 1 to 5
- Conceptualising and designing visual storyboards and game elements
- Visualising and creating narrative design for gamification of math and science curriculums
- Creating game environments and defining interaction design
Sr. Content Writer/ Quality Auditor
AJIO - Reliance Industries Ltd
09.2016 - 06.2018
- Cataloguing products and apparel
- Checking product content, imagery, sizing and other details for Go-Live accuracy
- Setting tone of voice and writing guidelines to create unique and engaging content for varied demographics and sensibilities
- Maintaining and managing content-quality metrics for junior writers and auditors
- Mapping styles and trends for user and community engagement
Content Writer
Myntra Designs Pvt Ltd
10.2014 - 09.2016
- Cataloguing products and apparel
- Tracking fashion and styling trends to provide styling tips and hacks for readers
- Ensuring seamless workflow and processes of cataloguing by maintaining a high standard of content consistency and operational delivery
Business Development Executive
Pace Wisdom Solutions Pvt Ltd
03.2014 - 06.2014
- Understanding purchase patterns and requirements on webspace and web design to underline and create a potential client database
- Omni-channel lead gen - digital, print and cold-calling
- Creating a database of selling and purchase patterns based on website and Search Engine Optimisation trends in the industry
- Managing client relationships as a point of contact between technical and sales teams
- Creating pre-sales material for product pitches
Dealer Sales Associate
Jotun India Pvt Ltd
03.2013 - 02.2014
- Developing brand awareness in order to increase and ensure sustainable brand growth and sales in Indian markets
- Tracking and closing monthly sales against annual targets
- Research and assessment of sales-support marketing strengths and weaknesses
- Creating sales strategies to cope with the situational and micro-market demands with focus on technical specifications
- B2B sales
Assistant Direction/Cinematography Intern
Talents' Day Films
01.2012 - 04.2012
Sales and Marketing Representative
Olympic Sporting Co.
06.2011 - 09.2011
- Reaching out to educational institutions in order to create awareness about the brand
- Ensuring sale and delivery of quality sporting goods by liaising with several stakeholders in B2B
- Ensuring repetitive sale through client relationship management with efficient after-sale follow-ups
- Creating basic marketing material and sales pitches for micro-market buyers.
Education
ICSE
St.Joseph's Boys High School
Bangalore04.2007
Diploma - Automobile Engg
Kammavari Sangha Institute of Technology
Bangalore04.2011
Skills
User Experience Design & Research
AI Design & Architecture
Marketing & Communications
Instructional Design
Content & Visual Design
Web Design
Narrative Design & Video Production
Brand Strategy
PR Communications
Social Media & Community Management
Digital Marketing
Creative Direction
Content, Technical, Copy Writing
Familiarity in use of computers
Efficient research and application
Speed and competency with various digital tools
Design and critical thinking processes
Logical and analytical reasoning
Operational and process creation competency
Understanding of AI tools & landscape
Videography & photography
Soundscaping & music production
Personal Information
Date of Birth: 09/05/1991
Timeline
Lead Content Designer
Yubi (formerly CredAvenue) Pvt Ltd
02.2023 - Current
Sr. Copywriter | Brand Lead
Globalbees Brands Pvt Ltd
12.2021 - 02.2023
Sr. Copywriter
ClearTax India Pvt Ltd
10.2020 - 12.2021
Sr. Copywriter
Mountain Trail Foods Pvt Ltd - Chai Point
02.2019 - 09.2020
Content Designer
Byju's The Learning App
07.2018 - 01.2019
Sr. Content Writer/ Quality Auditor
AJIO - Reliance Industries Ltd
09.2016 - 06.2018
Content Writer
Myntra Designs Pvt Ltd
10.2014 - 09.2016
Business Development Executive
Pace Wisdom Solutions Pvt Ltd
03.2014 - 06.2014
Dealer Sales Associate
Jotun India Pvt Ltd
03.2013 - 02.2014
Assistant Direction/Cinematography Intern
Talents' Day Films
01.2012 - 04.2012
Sales and Marketing Representative
Olympic Sporting Co.
06.2011 - 09.2011
Diploma - Automobile Engg
Kammavari Sangha Institute of Technology
ICSE
St.Joseph's Boys High School