Gayathri Ranganathan
Bengaluru
Summary
Dynamic brand strategist with a proven track record at Titan Company, driving profitable category revenue growth through innovative market research and impactful campaigns. Expert in P&L management and cross-functional leadership, I excel in enhancing consumer engagement and achieving ambitious business goals. Passionate about learning and leveraging insights to shape successful brand narratives and business growth.
Overview
11
11
years of professional experience
Work History
Brand Manager
Tanishq (Titan Company)
Bengaluru
09.2022 - Current
- Led national brand strategy and communications for Tanishq Diamonds, contributing over 30% to category revenue.
- Conducted market research to identify consumer trends and integrated findings into brand strategy.
- Spearheaded biannual recruitment campaigns, achieving over 10% year-over-year growth in buyers.
- Managed P&L while optimizing media mix to enhance share of voice and meet brand KPIs.
- Launched mid-premium diamond category, addressing consumer needs and expanding market reach.
- Orchestrated Natural Diamonds campaign with De Beers, driving double-digit growth in category and enhancing consumer preference.
Area Business Manager
Tanishq (Titan Company)
Bangalore
09.2019 - 09.2022
- Drove sales strategy and execution for a territory of over 400 crore in upcountry Tamil Nadu while managing P&L, associates, and a large team.
- Led regional initiatives that enhanced brand penetration, earning a Dream Team Award.
- Developed and implemented sales strategies that increased market share to highest nationally.
- Outlined plans for expanding marketing efforts into markets exceeding 500 crore.
- Supported sales team members to promote growth and professional development, while driving ambitious business goals.
- Conducted market research and provided insights on competitor activities.
Retail Marketing Head – Large Format Stores
Titan Company
05.2017 - 09.2019
- Directed marketing strategy for large-format retail with annual budget exceeding ₹10 Cr.
- Executed ATL, BTL, PR, digital, and retail promotions to enhance in-store traffic and sales.
- Managed pan-India team of five and agency partners for seamless campaign execution.
- Coordinated in-store and mall events, including contests, product launches, festivals, and trials, to generate leads. - dream team nominee for skinn perfume launch
Retail Marketing Executive
Titan Company
07.2014 - 05.2017
- Delivered retail activations and campaigns for watches and sunglasses.
- Championed digital initiatives and VM enhancements boosting consumer engagement.
Education
PGCBM - Business Management
XLRI Jamshedpur
Jamshedpur01.2018
Masters in Fashion Management - Fashion & Retail
NIFT
Kannur06-2014
B.Tech - Textile
Veermata Jijabai Technological Institute (VJTI)
Mumbai06-2011
Skills
- Brand strategy and market research
- Consumer insights and analytics
- P&L management and business strategy
- Digital marketing and media planning
- Retail marketing and cross-functional leadership
- CRM implementation
Affiliations
- ★ Titan Star Performer
- Art - Carnatic singer, artist, travel photography
- Swimming
- Languages: English, Hindi, Tamil
Accomplishments
✓ Selected & completed Titan's Young Leadership and Emerging Leadership Programs
✓ Winner – Impulse Award for Tanishq's 'Impressions of Nature' campaign
✓ Winner – Dream Team Award for Sigaram Project (TN market gain strategy)
✓ Nominee – Dream Team Award for launch of 'Amalfi Blue' by Skinn fragrances
Timeline
Brand Manager
Tanishq (Titan Company)
09.2022 - Current
Area Business Manager
Tanishq (Titan Company)
09.2019 - 09.2022
Retail Marketing Head – Large Format Stores
Titan Company
05.2017 - 09.2019
Retail Marketing Executive
Titan Company
07.2014 - 05.2017
PGCBM - Business Management
XLRI Jamshedpur
Masters in Fashion Management - Fashion & Retail
NIFT
B.Tech - Textile
Veermata Jijabai Technological Institute (VJTI)
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