GAYATRI RAJAGOPAL

Driving B2B sales of Eppendorf products (consumables, instruments, services) across India through outbound calls, CRM utilization, and customer engagement strategies.

• Enabled consistent enhancement in overall sales revenue growth by achieving sales targets consistently every year, over 5 years, with average achievement of 121%
• Streamlined complex sales cycles by 20% by implementing Kaizen Value Stream Mapping tool
• Drove expansion of customer base with over 500 new valid contacts.
• Hit KPIs consistently over 5 years, with average achievement of 100%
• Leveraged Microsoft e365 CRM to adeptly manage customer relationships and perfect sales processes.

Seeding business of DNA extraction kits at AV Scientific by using new customer acquisition strategies and seizing market opportunities

• Lead the creation of a new customer base for DNA extraction kits, leading to 30+ customer accounts in a span of 6 months.
• Cold Called 150+ customers on monthly basis, with conversion rate of around 5%
• Leveraged data driven decision making to identify and capture new market opportunities

Adept at mastering and implementing diverse Molecular biology optimization techniques to refine PCR protocols for two distinct plant sources - Solanum tuberosum and Arachis hypogaea

• Successfully optimized singleplex and multiplex PCR protocols for plant sources improving amplification efficiency by 30% through precise adjustments in temperature and primer concentrations
• Enhanced DNA extraction methods, achieving a 25% increase in yield using the CTAB extraction method compared to traditional phenol- chloroform methods, facilitating more reliable downstream applications
• Implemented multiplex PCR techniques that allowed simultaneous amplification of multiple gene targets, resulting in a reduction of processing time by 40% while maintaining high specificity and sensitivity in the detection of target DNA sequence