Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

GEETA KOHLI ANAND

New Delhi

Summary

Dynamic Senior Manager with a proven track record at Netimpact Pvt Ltd, excelling in consumer insights and operational efficiency. Spearheaded advanced analytics projects, enhancing data visualization and reporting accuracy. A passionate mentor, I foster team growth while driving impactful process improvements, ensuring compliance and quality control in all initiatives.

Overview

19
19
years of professional experience

Work History

Senior Manager- Research and Social Analytics

Netimpact Pvt Ltd
05.2019 - Current
  • Joined as Manager- Market research and Analytics and got promoted to Senior Manager at 1st April, 2023
  • Lead a team of analytics professionals to deliver actionable insights from multi-channel data, including social, digital, and traditional research sources
  • Interpreted quantitative and qualitative data to develop insights into consumer behavior.
  • Design, build, and maintain interactive dashboards and automated reporting tools for campaign and business performance tracking.
  • Analyzed complex datasets utilizing advanced analytics techniques and tools.
  • Oversee the execution of ad hoc research and analytics projects, ensuring data quality, integrity and compliance with governance standards.
  • Mentor and coach team members, fostering a culture of best practice sharing and continuous improvement.
  • Oversee the design and execution of research projects, synthesizing the research findings into actionable insights for product, marketing, and executive teams.
  • Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
  • Led cross-functional projects focused on customer segmentation, brand health tracking, and market trend analysis.
  • Presented findings to senior leadership, influencing product launches and marketing strategies.
  • Conducted performance reviews and provided feedback to direct reports for career development.
  • Key Highlights: Key team member responsible for
  • Implementing new technologies, such as in-house LLM development or CRM tools, to streamline business processes. Automated key reporting processes, reducing manual effort and increasing data accuracy.
  • Designed and maintained interactive dashboards and automated reporting tools for campaign and business performance tracking. Built a global social analytics dashboard adopted by users across other markets.

Quality and Excellence Lead

Nestlé India Ltd
05.2012 - Current
  • Managed service delivery for outsourced team of 60+ Consumer Service Representatives, exceeding key performance metrics per SLA.
  • Collaborated with key stakeholders to establish effective cross-functional communication processes.
  • Conducted training for new hires and provided recurrent training on services, processes, systems, and tools.
  • Executed manpower planning to ensure operational efficiency and drive continuous performance improvement.
  • Led problem identification and resolution efforts, implementing continuous improvement measures using tools.
  • Ensured compliance with all processes and policies while developing productivity evaluations, including root cause analysis.
  • Supported consumer satisfaction initiatives to enhance overall consumer experience through targeted improvements.
  • Facilitated regular coaching and feedback sessions to maximize team performance.
  • Tracked performance of social content using native platform analytics, various social listening tools and regular reports to inform strategy.
  • Key Highlights: Key team member while setting up 24 by 7 omni-channel Consumer Engagement Services supporting transition, IVR enhancement.
  • Demonstrated performance excellence & achieved three upskills in 6 years
  • Started as Associate for escalation management in 2012 moved on to Supervisor Training & Quality role in 2017 and lead role in 2018

Project Associate for Brand-MILKMAID

Nestlé India Ltd
05.2012 - 07.2012
  • Company Overview: Worked on a project for 3-step recipe development MILKMAID for the official website www.milkmaid.in
  • Worked on a project for 3-step recipe development MILKMAID for the official website www.milkmaid.in

Senior Dietician

Fitho Ventures (merged into Practo)
08.2009 - 02.2012
  • Overall, in charge of the entire department of nutrition department. Lead generation for smooth business and handling team for program execution.

Faculty- Nutrition

VLCC Institute of Beauty, Health and Management
Lajpat Nagar
02.2007 - 07.2009
  • Teaching/training students of Diploma in Dietetics, Health and Nutrition both theory and practical classes

Project Assistant

NIPCCD
09.2006 - 11.2007
  • Worked on the project “STUDIES ON ADOLESCENT GIRLS – AN ANALYTICAL REVIEW”

Education

M.Sc. (Food and Nutrition) -

Institute of Home Economics, University of Delhi
01-2006

B.Sc (Home Science) Hons. - Foods & Nutrition

Lady Irwin College
University Of Delhi
01-2004

Skills

  • Consumer insights
  • Operational efficiency
  • Quality control
  • Project management
  • CRM implementation
  • Process improvement
  • Data visualization
  • Report writing
  • Predictive modeling
  • Analytical skills
  • Large dataset management
  • Time management

Awards

Bisleri Scholarship holder subsequently for two years (2003-04 and 2004-05), College topper in M.Sc. (Previous), Awarded Dr. M.N.Passey award for the Best Student in 2005, Awarded Dr. Mohini Sethi award for the Best Dissertation for the year 2006

Timeline

Senior Manager- Research and Social Analytics

Netimpact Pvt Ltd
05.2019 - Current

Quality and Excellence Lead

Nestlé India Ltd
05.2012 - Current

Project Associate for Brand-MILKMAID

Nestlé India Ltd
05.2012 - 07.2012

Senior Dietician

Fitho Ventures (merged into Practo)
08.2009 - 02.2012

Faculty- Nutrition

VLCC Institute of Beauty, Health and Management
02.2007 - 07.2009

Project Assistant

NIPCCD
09.2006 - 11.2007

M.Sc. (Food and Nutrition) -

Institute of Home Economics, University of Delhi

B.Sc (Home Science) Hons. - Foods & Nutrition

Lady Irwin College

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