Girihdhar Choudhary
sales and Marketing
Lucknow,UP
Summary
Sales leader with extensive experience at Gokul Agri International Ltd., recognized for driving revenue growth through effective distribution network strategies and team leadership. Skilled in market analysis and go-to-market execution, resulting in substantial sales increases and enhanced customer relationships. Dedicated to business transformation and excellence in brand management.
Overview
33
33
years of professional experience
Work History
Deputy General Manager
Gokul Agri International Ltd.
01.2023 - 04.2025
- Established and expanded distribution networks in Delhi, Uttarakhand, UP, and Bihar.
- Led sales teams to drive revenue growth while maintaining operational efficiencies.
Regional Sales Manager
Budge Budge Refineries Ltd.
Kolkata, West Bengal
01.2022 - 01.2023
- Achieved eight percent sales growth through strategic expansion of dealer network from 12 to 132.
- Established robust distribution coverage across Uttar Pradesh, Bihar, and Jharkhand.
- Identified cross-selling and up-selling opportunities within existing customer base.
- Monitored competitor activities and analyzed regional pricing trends.
- Generated detailed reports on weekly, monthly, and quarterly regional sales metrics.
- Resolved customer inquiries promptly and escalated issues as needed.
- Built relationships with key accounts through personal visits and phone communications.
- Conducted weekly meetings with representatives for issue resolution and tailored training.
Regional Sales Manager
Patanjali Food Ltd. (Ruchi Soya)
01.2017 - 01.2022
- Achieved 215% sales growth (from 1,300 MT to 4,100 MT) with 129 new dealers added in UP.
- Successfully implemented product placement and GTM initiatives to capture new markets.
Assistant General Manager
JVL Agro Industries Ltd.
01.2015 - 01.2017
- Increased sales from 30,000 MT to 45,000 MT.
- Opened 7 depots in Bihar for deeper market penetration.
Business Head
Suman Agritech Ltd.P
Kulhariya ,Patna
01.2011 - 01.2014
- Strengthened distribution networks across UP and Bihar to enhance market reach.
- Implemented innovative marketing strategies, increasing brand awareness and driving sales growth.
- Directed development and execution of operational policies and procedures for efficiency.
- Monitored customer feedback to uphold high standards in quality assurance.
- Guided business decisions to ensure alignment with corporate vision.
- Worked with sales and marketing team to understand product market needs, conditions and requirements.
- Cooperated with sales and marketing leaders to enhance product selection and promotion.
- Assisted in the development of sales and marketing strategies to increase revenue.
Sales Executive
Cargill India Pvt. Ltd.
Lucknow
01.2010 - 01.2011
- Managed Rath/Nature Fresh brand sales operations in UP.
- Identified new potential markets and developed plans for targeting them.
- Responded promptly to inquiries from potential customers about product features or pricing plans.
- Utilized CRM software to track leads and manage accounts throughout sales cycle.
- Analyzed market trends and competitive landscape to identify opportunities for growth.
- Collaborated with marketing teams to develop and implement promotional strategies and campaigns.
Area Sales Manager
Agro Tech Foods Ltd.l
Lucknow
01.2000 - 01.2010
- Led Sundrop and ACT II sales operations in UP.
Sales Officer
Siel Food & Fertilizer Industries (DCM)
Siliguri West Bengal
01.1992 - 01.2000
- Managed Rath and Panghat brand sales across West Bengal.
Education
MBA - Marketing Management
IIPT Lucknow
Lucknow01.2012
Bachelor of Arts - Art History
Bhagalpur University
Bhagalpur01.1990
Skills
- Sales strategy and market management
- Distribution network development
- Market analysis and growth
- Team leadership
- Brand management and product launches
- Business transformation
- Go-to-market implementation
- Revenue growth strategies
- Customer relationship management
Accomplishments
- Delivered consistent sales growth and market share increases across regions.
- Successfully optimized distribution networks while reducing costs and improving service levels.
- Established scalable dealer and distributor networks across North and East India.
Key Responsibilities Handled
- General Trade & Channel Sales Management
- Channel & Distribution Network Expansion Pan-India
- Business Excellence & Market/Competitor Analysis
- Go-To-Market Strategy & New Product Launches
- Brand Development & Market Activation
- Revenue Growth & Market Penetration
- Client Relationship Management & Retention
- Sales and Distribution Management
- Organizational Improvement and Team Leadership
- Quality Improvement and Customer Service Initiatives
Strengths
- Strong distribution network capabilities
- Effective team leadership and motivation
- Deep market insight and sales planning
- Good health and high energy for travel-intensive roles
- Expertise in SWOT analysis and corrective planning
Weaknesses (Currently Working On)
- Time management and prioritization
- Avoiding overcommitment by focusing on key impact areas
- Balancing perfectionism with execution speed
- Embracing new technologies and digital processes
- Delegating effectively to strengthen team performance
- Building assertiveness for clearer communication
Languages
Hindi
First Language
English
Beginner
A1
Bagnoli
Beginner
A1
Timeline
Deputy General Manager
Gokul Agri International Ltd.
01.2023 - 04.2025
Regional Sales Manager
Budge Budge Refineries Ltd.
01.2022 - 01.2023
Regional Sales Manager
Patanjali Food Ltd. (Ruchi Soya)
01.2017 - 01.2022
Assistant General Manager
JVL Agro Industries Ltd.
01.2015 - 01.2017
Business Head
Suman Agritech Ltd.P
01.2011 - 01.2014
Sales Executive
Cargill India Pvt. Ltd.
01.2010 - 01.2011
Area Sales Manager
Agro Tech Foods Ltd.l
01.2000 - 01.2010
Sales Officer
Siel Food & Fertilizer Industries (DCM)
01.1992 - 01.2000
MBA - Marketing Management
IIPT Lucknow
Bachelor of Arts - Art History
Bhagalpur University
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