Science Communication
Goutham Vishnu
Bengaluru,KA
Summary
Digital-first strategic marketing professional with keen interest in brand management, skilled in end-to-end facets of e-commerce performance marketing from market research, granular-level campaign structure creation, and ad property mix selection to performance reporting & evaluation, A/B testing, and ultimately RoI optimization. Experience handling a P&L of INR 300 Cr in the Apparel vertical and INR 20 Cr in the Kitchen Appliances portfolio. Expertise in media planning with strategic allocations for media/ad buying & multimedia content creation. Hands-on with brand identity management and GTM promotion planning. Trained via exposure in evolving and executing positioning and product messaging strategies with consumer insights for new launches. Proficiency in creating high-quality marketing collaterals and adept at developing processes to analyze competitor communication, leverage relevant RTBs, and generate premium category-competent communication material.
Overview
2
2
years of professional experience
Work History
Marketing Manager - Softline Private Brands
Cocoblu Retail
07.2021 - 11.2023
- Led the marketing mandate for 13 fashion brands, managing an annual budget of $2.5M across AMS, Google, Meta platforms; developed strategic campaigns based on market research + keyword & competitor analyses
- Coordinated with 3 agencies to refine campaign structures and streamline reporting processes, driving efficiency and securing a monthly sale of $2.1 million through optimized performance & strategic alignment
- Achieved INR 1.2 Cr ($143K) in Amazon sales for Symbol Premium launches in April, driving a 400+ AMS order DRR at 3X RoI through strategic campaign execution, structured reviews, and performance optimization
- Developed weekly performance dashboards to track and analyze AMS campaign metrics, including CTR, CPC, ACoS; leveraged brand, department, sub-category views to inform comprehensive insights & optimization
- Collaborated with 15+ diverse stakeholders ranging from VMs, and Category Leaders to Functional Heads and Leadership, ensuring alignment on business objectives, campaign strategies, and execution plans
- Drafted 10+ comprehensive reports for monthly and event review meetings, and project initiations, providing detailed KPI target vs actual performance analysis; included actionable insights & strategic recommendations
Assistant Manager - Emerging Channels & Digital Initiatives
V-Guard Industries Ltd.
07.2021 - 11.2023
- Managed a $360K annual marketing budget to run campaigns, enhance multimedia content, and drive brand focused media buying. Created & managed impactful content and strategic campaigns for the Appliances & UPS portfolio, generating INR 11 Cr ($13 Mn) in brand-driven sales across e-Commerce platforms viz AMZ & FKT. Expanded UPS category by 187% and Kitchen Appliances portfolio by 36% on e-commerce channels
- Developed comprehensive product descriptions and feature overviews for over 100 products, enhancing customer understanding, trust, and engagement across e-commerce platforms, increasing sales, brand loyalty
- Streamlined brand content creation processes by establishing clear SLA definitions, cross-functional input demands, and end-to-end timelines, resulting in a 36% reduction in content creation TAT; collaborated with in-house Design Team and agency partners ensuring consistent branding & optimized resource allocation
- Developed sub-positioning & unique CVPs for Mixer Grinders and Hobtops by conducting in-depth analyses of consumer insights, market segmentation, and competitor intel. Created high-impact video & imagery, crafting thought leadership messaging that resonated with target audiences, maximized engagement, improved CVR
- Produced branded marketing collateral including listing imagery, EBC, video, and textual content for 100+ products, working with design teams and agencies to establish adherence to brand guidelines, ensuring brand consistency in messaging, visual identity, and creative execution, boosting product launches & promotions
- Authored scripts & storyboards for product demo videos for the Service Team, effectively communicating product features & benefits to the target audience, contributing to a 15% boost in service sales conversions
- Created engaging short-form videos for Amazon on-platform advertising (SBVs) and social media channels, using Adobe Premiere, Photoshop, and AfterFX; these videos enhanced product visibility and higher brand awareness, along with a 25% uptick in AMZ sales by capturing audience attention & driving PDP engagement
- Collaborated with the design team to optimize product listings by revamping listing images and A+ content, aligning visuals with brand messaging and consumer insights; this initiative led to a 100 bps increase in CVR
- Pioneered the integration of Generative AI tools like Midjourney, ChatGPT, Blue Willow, and DALL-E to streamline content creation processes; this innovation enhanced the efficiency, turnaround time (TAT), visual quality, and contextual relevance of digital assets, enabling faster and more adaptable marketing workflows
- Monitored market trends and customer feedback, providing actionable insights that informed product and marketing strategies, enhancing brand positioning and customer satisfaction; redesigned the packaging of 2 Induction Cooktop SKUs based on AMZ customer reviews resulting in a 5% drop in the category return rates
- Collaborated with Cross-Functional Teams (R&D, NPD, Design, Service, Quality, Packaging) to drive 10+ brand content development & refresh projects; ensured cohesive brand messaging and managed project lifecycles from initiation to final approval
Education
Master of Business Administration -
Indian Institute of Management Jammu
Jammu, J&K03.2021
Bachelor of Technology -
Sree Chitra Thirunal College of Engineering
Thiruvananthapuram, Kerala03.2021
Skills
- Adobe Creative Suite
- Visual Design
- Market Research
- Consumer Insights
- Competitive Benchmarking
- Product Feature Analysis & Validation
- E-commerce Content Analysis
- Adobe Premiere & After Effects
- Content Creation
- Competitive Analysis
- Data-Driven Decision Making
- Operating Plan Creation
- KPI Tracking & Performance Reporting
- Quantitative and Qualitative Research
- Brand Identity Management
- Campaign Design
Hobbies and Interests
- Illustration & Animation
- Screenwriting & Filmmaking
- Science Communication
Accomplishments
- Coordinated with three agencies to refine campaign structures and streamline reporting processes, driving efficiency and securing a monthly Net Sales Value (NSV) of $2.1 million through optimized performance & strategic alignment
- Achieved $143K in Amazon sales for Symbol Premium launches in April, driving a 400+ AMS order DRR at 3X RoI through strategic campaign execution and performance optimization
- Streamlined brand content creation processes by establishing clear SLA definitions, cross-functional input demands, and end-to-end timelines, resulting in a 36% reduction in content TAT. Collaborated with Marketing, Brand & Communications, and Design teams, plus agency partners ensuring consistent branding & optimized resource allocation
- Pioneered the integration of Generative AI tools like Midjourney, ChatGPT, BlueWillow, and DALL-E to streamline content creation processes. This innovation enhanced the efficiency, turnaround time (TAT), visual quality, and contextual relevance of digital assets, enabling faster and more adaptable marketing workflows
- Collaborated with the design team to optimize product listings by revamping listing images and A+ content, aligning visuals with brand messaging and consumer insights. This initiative led to a 50 bps increase in conversion rates, improving the consumer journey and purchase likelihood
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Illustration & Animation
Short-Film Making
Screenwriting
Websites
Timeline
Marketing Manager - Softline Private Brands
Cocoblu Retail
07.2021 - 11.2023
Assistant Manager - Emerging Channels & Digital Initiatives
V-Guard Industries Ltd.
07.2021 - 11.2023
Bachelor of Technology -
Sree Chitra Thirunal College of Engineering
Master of Business Administration -
Indian Institute of Management Jammu
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