Govardhan Sangani

1.Contribution based budget setting for FY 22-23 for A class Products with close coordination with Japanese management (NNC &NIN).

2.Monthly price corrections to be competitive in the market

3. New Product brand name, art work, Communication POP development and translations to regional languages- Quinzel, Nimble, Orchestra, Metamorph.

4. 10 A class Product and 7 major Crop modules developed for NLC

5. Orchestra (BPX):

a. Product communication and Visuals TVC and Testimonial Documentaries in (all regional languages)

b. Identified Hotspot areas and trained team and retailers for Test marketing in Rabi 2021-22

c. 1 Media Launch, 3 retailer Launch and 8 central launches conducted in 1st degree launch program and planing for 2nd and 3rd Degree launches done for all 5 zones

d. Developed Liquidation tracker for test marketing

6. Dealer Loyalty Program (Gan Baru Zo)

7. Developed new formats for compilation of territory wise budgets and analyzed effective manpower utilization and prioritization.

Awarded as Champion 2020, 21 for Telangana Region NPI

Development. Managed Diverse Team of 6 across 15

Districts of Telangana State; Achieved 112% Budget of FY

2020, FY 2020 Budget (32Mio) is 267% of FY 2019 Actual

(11.6Mio).

• FY 2021: Q1: Liquidated 85Kg Water Melon Sugar Queen a "Must Win" over annual budget of 80 Kg. Q2: Crossed annual achievement of FY20 by extra 5 Mio (37Mios).

• FY 2020: Achieved 267% growth over FY 2019

Q3: Liquidated 850 Kg Sweet corn Sugar 75 a "Must-win" over annual budget of 600Kg. FY 2020 Q2: Liquidated 85

Kg Hot Pepper "HPH-694" a NPI over annual budget of 30

Kg in first year of introduction.

FY 2020 Q1: Liquidate 80 Kg Water Melon Sugar Queen a "Must Win" over annual budget of 25Kg.

• Implemented creative marketing ideas, like branded Food truck to Field event refreshments. Which resulted in 40% decrease for cost

• Conducted Crash Campaigns with team during hot pepper

Season, resulting in FY 2020 HP Sales 537 Kg v/s FY 2020

Budget is 426 Kg FY 2019 Actual Sale is 382 kg.

• Developed and maintained new trackers for liquidation update, payment days from billing date, etc. Eased the business. Brought a culture of summer interns from various ABM institutes.

• All Distributors had managed to get 100% Early Payment

Discount (EPD) with Zero Sales Returns.

Managed 11 Traded Insecticides (Pack to Pack) portfolio, coordinated with team of 8 Product Managers and 7

Zonal Sales Managers; Achieved 124% of Business in FY

2017.

• Conducted 23 Product training meetings (Insecticides)

Across 14 States of India for sales team across 7

Divisions. Participated in 10 MSPM Meetings across 7

Zones for setting directions for strategic products aligned with business plans. Participated in 10 Visits for

29 Farmer Training Programs, 5 Dealer Meetings for Channel Development and 15 Demo Plot visits with Sales.

• Developed Marketing Literature, creative campaigns,

Advertisement (Idea and Working) for all Insecticides. In

9 vernacular languages, coordinating with 24 Regional

Marketing Managers Team.

• Regular contact with cross functional teams for ensuring proper timely supply of stocks with a zero sales returns.

• Handled big data like GFK Data, Philip McDougall, Agri Service, Agri Watch etc., for analysis of industry trends, crop wise pestwise and molecule wise and timely

Updating on Market trends to The Vice President

Contributed for idea, development, Demo Updates, Pack shots Design finalization, Marketing Literature, Name registration for 2 Miticides during this tenure.

"Post Season Demand Generation Activities on Rice

Hybrid Araize Bold" (10/2016 - 11/2016) Conducted

30 Post Harvest Farmer meetings in 30 Days at

Bargarh District Orissa.

"Dealer Channel Development" (03/2016 - 05/2016) Met with 55 Inactive retailers, analyzed the root causes, gave suggestion and recommendations based on primary and Secondary Research. In Andhra Pradesh. Detailed mapping of Andhra Pradesh untapped markets and Potential mapping

"Evaluation of Molecule wise Market Share in Vegetable markets Around Hyderabad” (01/2015 - 04/2015)

Collected primary data interacting with random sample of 10 farmers per village, 5 villages per Dealer and total number of Dealers being 28. Market Intelligence survey: Analyzing the competitor’s methodology of business and to give a detailed report