Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Hobbies and Interests
Work Availability
Work Preference
Software
Languages
Websites
Interests
Hi, I’m

Govendhan Mahalingam

Coimbatore
Govendhan Mahalingam

Summary

Energetic and innovative problem-solver with solid foundation in Marketing Automation Technology principles and practices. Thorough understanding of Email Marketing and report analysis, coupled with strong technical skills in Marketing Automation Platform tools such as Salesforce Marketing Cloud, Adobe Journey Optimizer and Oracle Responsys. Committed to leveraging technical expertise and offering strong communication and problem-solving skills to deliver impactful solutions and drive technological advancements.


Overview

4
years of professional experience
4
Certification

Work History

Verticurl | Ogilvy One

Marketing Technology Engineer - Associate
02.2022 - Current

Job overview

  • Provide support and guidance to clients by supporting end-to-end B2B and B2C email marketing campaigns
  • Handle marketing tech-stack tools for Web, Email, and Data for client business processes
  • Create personalized emails, SMS & Push Notifications with dynamic content and rules using ESPs like Eloqua, Responsys, Litmus & Salesforce Marketing Cloud
  • Create custom email templates and webpages using Webflow
  • Develop and monitor an automated workflow for evergreen email marketing campaigns to nurture the leads and optimize email campaigns to raise open, click-through, and conversion rates by running numerous tests, including ramp launches and A/B testing to optimize campaigns based on results
  • Define recipient segments by leveraging the client's in-house tools combined with Salesforce and Microsoft Dynamics CRM to reduce unsubscribe rates
  • Authoring microsites and gated landing pages using Adobe Experience Manager to visitor experiences with a mobile-first approach and cross-platform components using the latest design system
  • Monitor campaign performance and evaluate key performance metrics to generate comprehensive reports with Tableau and Power BI for data visualization and to guide future strategies

Amazon Development Center

Technical Customer Service Associate - Amazon Prime
09.2020 - 11.2021

Job overview

  • Assisted customers in troubleshooting technical issues with Prime Video, Amazon Smart Speakers & Amazon Fire TV Stick.
  • Provided and educated step-by-step instructions to customers to troubleshoot and resolve issues on various devices, including smart TVs, gaming consoles, and mobile devices.
  • Handled a high volume of customer interactions daily, maintaining a high satisfaction rating with an average of 85% of issues resolved.
  • Assisted customers via phone, email, and live chat, addressing inquiries, resolving issues, and ensuring positive customer experience

Education

SNS College of Technology

B.E from Mechanical & Automation Engineering
04.2020

University Overview

  • Relevant Coursework: Robotics, Programming, App Development, PLC Programming, System Design
  • GPA: CGPA: 7.1

Skills

  • Marketing Automation
  • Responsive Email Design
  • HTML
  • CSS
  • Email Marketing
  • Web Development
  • SQL
  • Adobe Photoshop
  • After Effects
  • Advanced MS Office Suite

Accomplishments

Accomplishments

    Awarded Delivery Excellence Award for exhibiting excellent performance and providing quality deliverables for the LinkedIn(Client).

    Awarded Shrinkage Award - IN Peak'21 - CJB10 RnR for resolving multiple customer issues with low call handling time at Amazon.

Certification

  • Salesforce Certified Marketing Cloud Email Specialist, Salesforce Trailhead, 12/23
  • Foundations of User Experience (UX) Design, Google via Coursera, 01/23
  • Advanced 3D Animation & Digital Illustrations, Arena Animation, 11/21
  • Visual Effect (After Effects), Arena Animation, 02/22

Hobbies and Interests

Hobbies and Interests
  • Sci-Fi Movies
  • Cricket
  • Football
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

On-SiteRemote

Important To Me

Career advancementWork-life balanceCompany CultureHealthcare benefits

Software

Salesforce Marketing Cloud

Oracle Responsys

Adobe Journey Optimizer

Languages

English
Advanced (C1)
Tamil
Advanced (C1)

Websites

Interests

Football

Cricket

Hiking

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Govendhan Mahalingam