Balakumaran GS

Performance driven Marketing Professional with 15+ years of qualitative experience across diverse industry domains including Education (Retail, Online, and E-learning), IT-Banking Solutions, Real Estate, and Healthcare & Life sciences, in both domestic and international markets. Delivered, executed and managed teams focused on a wide array of marketing functions - Research, Strategy, Marketing Communication, Content Marketing, Digital Marketing and Event Marketing. With strong analytical & critical thinking and superb visualization skills, have assisted the senior management of companies in creating marketing plans and executing successful product launches, promotions and market development. Skilled in motivating teams to conceptualize and develop high-performing campaigns.

Education (Retail) - Certification Courses | TN, India

Education (Online) - Competitive Exam Prep | Pan India

Education (E-learning) - Schools & Universities, Publishers, Corporate | US, Europe, APAC, India

IT - Banking & Credit Bureau Solutions | Middle East & Africa

IT - Healthcare (BPM) | US

IT - Life Sciences | US, MEA, India

Real Estate - Residential, Retail, Commercial | [Chennai & Coimbatore] TN, India

Marketing Consulting - Diverse Products & Services | Multiple Geographies

GNIIT Certification

• Member, INTACH (Indian National Trust for Art and Cultural Heritage), Dec 2018 Onwards.
• Member of Mentor Group at National Entrepreneurship Network, Oct 2016 Onwards.
• Member of other registered Professional Networks & Cultural Societies.