Ongoing MBA student with an interest in business analytics, marketing, and SCM. Skilled in using AI tools. Passionate about leveraging data-driven insights for decision-making. Seeking an opportunity to apply academic knowledge in a dynamic business environment, while gaining practical experience.
Currently working on a management research project titled “Segmentation Strategies Used by Fashion E-Commerce.” The study focuses on leading platforms (Myntra, Ajio) and explores how demographic, behavioral, and psychographic segmentation influence consumer purchase decisions The project involves designing and conducting survey-based research, analyzing data using statistical tool (R programming), and deriving actionable insights to enhance personalization, customer engagement, and retention strategies in the online fashion retail sector