GYAN PRAKASH
Senior Area Manager
Pune
Summary
Results-driven Campaign & Sales Manager with 7+ years of experience at Bajaj Finserv. Skilled in SQL-driven data analysis, campaign management, and personal loan customer segmentation. Proven ability to improve conversion, optimize campaign performance, and support sales teams with actionable insights.
Overview
11
11
years of professional experience
Work History
Senior Area Manager – PLCS (Campaign Manager)
Bajaj Finance
05.2019 - Current
- - Manage SQL-based data extraction & analysis for PL campaigns.
- - Allocate data through Salesforce/CDP and streamline lead flow.
- - Develop data-driven strategies to enhance IRR and conversion.
- - Track campaign metrics and deliver actionable insights.
- - Oversee end-to-end campaign execution and optimization.
- - Improve reporting processes and ensure data accuracy.
MIS Executive (Off-role)
Bajaj Finance
10.2017 - 05.2019
- - Managed pricing and TTD master maintenance.
- - Created Excel-based reports and disbursal analytics.
- - Supported PLCS branch expansion and sales team operations.
- - Built Salesforce dashboards and reports.
Technical Support Engineer
Entercoms Pvt. Ltd.
04.2015 - 09.2017
- - Provided technical support for Dell customers via Dell Tech Direct.
- - Resolved warranty and escalation cases efficiently.
- - Prepared performance reports and supported issue audits.
- - Conducted network/hardware troubleshooting and trained new staff.
Education
B.Tech - Computer Science
Punjab Technical University
Jalandhar, India05-2013
Skills
SQL
Advanced Excel
PowerPoint
Salesforce (Reports & Dashboards)
Data Modelling
Campaign Management
Reporting & Analytics
Timeline
Senior Area Manager – PLCS (Campaign Manager)
Bajaj Finance
05.2019 - Current
MIS Executive (Off-role)
Bajaj Finance
10.2017 - 05.2019
Technical Support Engineer
Entercoms Pvt. Ltd.
04.2015 - 09.2017
B.Tech - Computer Science
Punjab Technical University