Hadi Mehmood
BENGALURU
Summary
Digital Marketing Leader with 14+ years of experience driving lead generation, customer engagement, website optimization, CRM, and marketing automation across B2C and B2B businesses. Proven expertise in performance marketing, SEO, digital roadmap execution, and multi-channel growth across Google, Meta, YouTube, affiliates, and social platforms. Strong analytical mindset with a track record of lowering CAC, improving conversion funnels, and scaling digital initiatives. Experienced in managing cross-functional teams and collaborating with global stakeholders.
Overview
15
15
years of professional experience
1
1
Certification
Work History
SENIOR MANAGER - DIGITAL MARKETING
TVS EMERALD
04.2025 - Current
- Own and execute the end-to-end digital roadmap, aligned with business growth and revenue goals.
- Plan and manage performance marketing campaigns across Google, Meta, YouTube, driving qualified leads at optimized CAC.
- Improved Lead-to-Win ratio from 6% to 9.2% through funnel optimization, targeting refinement, and landing page improvements.
- Delivered 5%+ MoM CPL reduction via A/B testing, creative optimization, and data-led decisions.
- Manage website enhancements, CRO initiatives, attribution tracking, and SEO improvements.
- Lead CRM and marketing automation journeys, improving engagement and remarketing efficiency.
- Track campaign ROI, segment-wise cost metrics, and performance dashboards for leadership reviews.
- Collaborate with agencies, tech partners, and internal stakeholders to kick-start new digital initiatives.
SENIOR MANAGER - DIGITAL MARKETING
ONEACT INC/PIECEX
11.2022 - 03.2025
- Managed $175K+ monthly digital budgets, driving 20% revenue growth and 17% CAC reduction.
- Built and scaled holistic digital marketing campaigns across SEO, performance, ABM, affiliates, and content marketing.
- Led landing page optimization, CRO, and funnel improvements across acquisition channels.
- Owned marketing automation, CRM workflows, and remarketing strategies, enhancing lead quality.
- Conducted competitor benchmarking and market analysis, informing campaign strategy and positioning.
- Oversaw a team of content writers and designers to ensure quality delivery.
CO-FOUNDER
DIGIFUZION.COM
06.2021 - 10.2022
- Executed data-driven digital campaigns enhancing performance, affiliate engagement, and automation.
- Grew affiliate marketing programs and partner networks, driving customer acquisition efforts.
- Directed CRM, analytics, and Martech integrations, boosting engagement and maximizing ROI.
DIGITAL MARKETING MANAGER
HNAK.COM
03.2018 - 06.2021
- Led product marketing and growth for HNAK app, driving customer acquisition and engagement through targeted influencer and affiliate initiatives.
- Managed influencer and affiliate programs to drive acquisition and engagement.Executed and optimized multi-channel digital campaigns (Meta, TikTok, Twitter, Google), refining targeting, bidding, and a 250,000 SAR/month budget to maximize ROI.
- Executed multi-channel digital campaigns across Meta, Google, TikTok, Twitter, and affiliates, enhancing brand visibility and engagement.
- Led SEO audits, CRO initiatives, and website optimization, improving organic and paid performance.
- Conducted SEO audits and implemented optimization strategies that increased website traffic and conversion performance.
SOCIAL MEDIA SPECIALIST
ATPIK.COM
09.2017 - 03.2018
- Developed and executed paid campaigns on Facebook, Instagram, and Twitter, improving audience segmentation and engagement, and optimizing PPC performance across search and display networks.
- Executed influencer and affiliate marketing collaborations, increasing brand visibility and enhancing audience awareness and reach.
- Carried out targeted email marketing initiatives and automated workflows to improve customer retention, upsell opportunities, and overall CLV.
DIGITAL MARKETING MANAGER
ONLINEZIARAT.COM
09.2013 - 06.2017
- Directed SEO/SEM, email marketing, social media, and display advertising campaigns to optimize conversion rates and increase ROI.
- Ran Google Ads and PPC strategies to generate leads and maximize conversions.
- Utilized Google Analytics to track performance and gain insights into campaign effectiveness.
- Drove community engagement across Facebook, Twitter, LinkedIn, and Google+ to elevate brand visibility and user interaction.
DIGITAL MARKETING EXECUTIVE
ESTATE MASTER
05.2011 - 09.2013
- Conducted SEO and data-driven digital marketing initiatives that boosted organic visibility, website traffic, and lead conversions.
- Oversaw social media content calendar planning to strengthen audience engagement and overall brand presence.
Education
Digital Marketing Master Certification (CDMM) -
Digital Vidya
01.2017
Master of Business Administration (MBA) - Marketing
Punjab Technical University
Skills
- Digital Media Strategy & Execution
- Media Planning
- Performance marketing
- SEO & ABM Strategy Development
- SEO optimization
- Audience Targeting & Segmentation
- Affiliate & Influencer Marketing
- Campaign Optimization & A/B Testing
- Conversion Rate Optimization (CRO)
- Content Marketing
- Marketing Automation & Retargeting
- Campaign reporting
- Data-Driven Decision Making
- Team Leadership
Certification
- Social Media (HubSpot)
- Google Analytics (Advanced)
- Google Analytics 360
- Tune In App Marketing
- Tune Analytics Attribution
- Google AdWords Fundamental
- Google AdWords Search
- Amazon Sponsored Ads (Foundation)
Client Experience
Get2Go (Tatbiq Qatar - Ride-Hailing App), Directed a 60K QAR programmatic user acquisition budget across Facebook, Google, and Apple Ads., Reduced inactive user base by 14% through omnichannel behavioral automation (Web Engage). Integrated and optimized Mar Tech tools such as Apps Flyer, Branch, and Google Analytics.
Tools Used
- Screaming Frog
- SEM Rush
- The Hoth
- Web Engage
- Hootsuite
- Radian6
- Google Analytics
- Google Webmaster Tool (Search Console)
- Mail Chimp
- HubSpot
- Apps Flyer
- AHREFS
- JIRA
- Salesforce
Timeline
SENIOR MANAGER - DIGITAL MARKETING
TVS EMERALD
04.2025 - Current
SENIOR MANAGER - DIGITAL MARKETING
ONEACT INC/PIECEX
11.2022 - 03.2025
CO-FOUNDER
DIGIFUZION.COM
06.2021 - 10.2022
DIGITAL MARKETING MANAGER
HNAK.COM
03.2018 - 06.2021
SOCIAL MEDIA SPECIALIST
ATPIK.COM
09.2017 - 03.2018
DIGITAL MARKETING MANAGER
ONLINEZIARAT.COM
09.2013 - 06.2017
DIGITAL MARKETING EXECUTIVE
ESTATE MASTER
05.2011 - 09.2013
Digital Marketing Master Certification (CDMM) -
Digital Vidya
Master of Business Administration (MBA) - Marketing
Punjab Technical University