Summary
Overview
Work History
Education
Skills
Certification
Timeline
MAJOR BUSINESS ACHIEVEMENTS
KEY ACCOUNTS MANAGED
PRODUCT PORTFOLIO
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Hardik Notaria

Hardik Notaria

Sr Manager / Strategic Business Development
Navi Mumbai,MH

Summary

Results-driven Sales Leader with 11+ years of experience in the In-Vitro Diagnostics (IVD), Medical Devices, and Healthcare industry, driving profitable business growth across Western India. Extensive expertise in strategic account management, regional sales operations, channel partner development, government business, and commercial negotiations. Proven success in leading multi-million-rupee projects, managing diagnostic chains, corporate hospitals, government institutions, and distribution networks while consistently exceeding revenue targets. Experienced in launching new products, managing complex sales cycles, and leading cross-functional teams comprising Sales, Service, Applications, Supply Chain, Finance, and Marketing. Strong commercial acumen with expertise in business planning, forecasting, CRM analytics, tender management, reagent rental , outright sales , and customer relationship management.

Overview

6
6
Certifications
9
9
years of professional experience

Work History

Senior Area Manager - Sales

Sysmex India Pvt. Ltd.
02.2024 - Current

Business Leadership :-

  • Managing strategic business across Maharashtra and Goa for Hematology, Hemostasis, Urinalysis, Automation, and Clinical Laboratory Solutions.
  • Leading regional business growth through key account development, strategic partnerships, and commercial excellence.
  • Driving business planning, forecasting, and execution for corporate hospitals, diagnostic chains, government institutions, and channel partners.
  • Leading commercial negotiations, pricing strategy, and long-term customer contracts.
  • Coordinating Sales, Service, Applications, Supply Chain, and Finance teams for successful project execution.
  • Strengthening customer retention through consultative selling and solution-based business development.

Key Achievements :-

  • Achieved over 90% of H1 FY26 business target.
  • Successfully managed strategic projects valued at Rs 60+ crore.
  • Expanded business across major diagnostic chains and institutional customers.
  • Improved CRM visibility and sales forecasting through structured pipeline management.

Zonal Manager - Core Lab

Roche Diagnostics India
06.2023 - 01.2024
  • Managed Core Laboratory business across assigned territories.
  • Developed strategic customer relationships with hospitals and diagnostic laboratories.
  • Increased market penetration through consultative selling.
  • Collaborated with cross-functional teams to improve customer experience and business conversion.

Area Sales Manager

Sysmex India Pvt. Ltd.
03.2017 - 06.2023
  • Consistently exceeded annual revenue and profitability objectives.
  • Expanded market share through strategic customer acquisition.
  • Developed and managed a high-performing distributor network.
  • Led scientific seminars, CMEs and customer engagement initiatives.
  • Successfully converted competitor accounts through value-based selling.

Education

Bachelor of Engineering - Biomedical Engineering

Watumull Engineering College
Mumbai

Diploma - Biomedical Engineering

V.P.M.'s Polytechnic
Mumbai

Skills

Regional Sales Management

Strategic Business Development

P&L Ownership

Sales Forecasting & Pipeline Management

Key Account Management

Channel Partner Development

Government & Institutional Business

Market Expansion

Tender & Project Management

Customer Success & Retention

Certification

ELAvate Presentation Skills

Timeline

Senior Area Manager - Sales

Sysmex India Pvt. Ltd.
02.2024 - Current

Zonal Manager - Core Lab

Roche Diagnostics India
06.2023 - 01.2024

Area Sales Manager

Sysmex India Pvt. Ltd.
03.2017 - 06.2023

Diploma - Biomedical Engineering

V.P.M.'s Polytechnic

Bachelor of Engineering - Biomedical Engineering

Watumull Engineering College

MAJOR BUSINESS ACHIEVEMENTS

  • Consistently delivered 15-20% year-on-year business growth.
  • Achieved 205% of annual sales target during FY2020.
  • Successfully managed strategic healthcare projects exceeding Rs 60 Crore in FY24 & FY25.
  • Developed strong relationships with leading diagnostic chains and corporate hospitals.
  • Expanded market presence across Maharashtra and Goa.
  • Successfully led strategic account development through consultative selling.

KEY ACCOUNTS MANAGED

  • Metropolis Healthcare Ltd.
  • Lupin Diagnostics
  • Thyrocare Technologies Ltd.
  • HLL Lifecare Ltd.
  • AVM Labs
  • Government Medical Colleges
  • Corporate Hospitals
  • Independent Diagnostic Laboratories

PRODUCT PORTFOLIO

  • Hematology
  • Hemostasis / Coagulation
  • Urinalysis
  • Clinical Chemistry
  • Laboratory Automation
Hardik NotariaSr Manager / Strategic Business Development