HARDIKKUMAR PATEL
Perth
Summary
A dynamic Product Marketing Professional - Product Manager with a strong back bone of 10+ years of experience in Marketing Dept.
Demonstrated Analytical skill, Brand Specific Strategy, Launch Strategy & Implementing these for Business Development, purely based upon achievements and results in order to increase sales of organization.
Overview
10
10
years of professional experience
Work History
Product Manager
Eris Lifesciences Ltd
09.2022 - Current
- Created standout marketing strategies, formulated an annual brand plan and designed promotional materials to support sales & marketing objectives.
- Successfully executed brand-specific strategy designs for new product launches
- Monitored marketing activities for brand building via market opportunity assessment, market research, insights and analytics evaluation, and brand positioning.
- Provided guidance and direction to the field sales team, equipping them with the necessary training in scientific and communication aspects for improved performance
- Proficient in handling HCP interaction and coordinating conferences
- Engaged in strategic scientific communications with select HCPs across multiple locations
- Critically analyzed sales performance, forecasted, and reported to higher authorities while collaborating with market access and medical teams.
- Planned and achieved annual budgets, ensuring sales objectives were met for each brand.
Asst. Product Manager
Lincoln Pharmaceuticals Ltd
03.2021 - 05.2022
Sr. Executive (Product Management Team)
Lincoln Pharmaceuticals Ltd
03.2018 - 02.2021
- Executed marketing strategy and implemented brand portfolio plans for the 1-to-3-year horizon.
- Develop sales and marketing tools to help the business surpass revenue goals for assigned portfolio.
- Demonstrated proficiency in launching and managing new products
- Gathered and analyzed market intelligence, leading to effective improvement of the existing product and value proposition.
- Monitored and reported on product performance, including financial targets, key objective achievements, and competitor landscape.
- Identified and evaluated growth opportunities to strengthen overall market position.
- Developed education and training programs for enhancing sales team productivity and optimizing HCP engagement.
- Develop strategies for optimal market positioning and pricing.
- Developing and maintaining KOL relationships.
- Handled all aspects of product forecasting and inventory management.
Brand Executive
StemCyte Inc. (Cadila Pharmaceuticals Ltd)
08.2015 - 03.2018
- Supported strategy development and execution for Cord Blood Banking Enrollment
- Managed campaign monitoring and assessed effectiveness for measuring ROI.
- Built and developed collaborative relationships with Gynecologists for the purpose of delivering strategic priorities and driving operational excellence.
- Executed key Jobs To Be Done and effectively managed stakeholders from Trade Marketing, Sales, and Media teams to drive achievement of aligned goals, plans, and ambition.
- Implemented KPI tracking and monitoring for market share.
- Engaged in strategic scientific communications with select HCPs across multiple locations
- Provided guidance and direction to the field sales team, equipping them with the necessary training in scientific and communication aspects for improved performance in enrollment of aspiring parent
- Planned and achieved annual sales objectives within budget.
Sr. Product Executive
Linath Healthcare Pvt. Ltd.
05.2014 - 08.2015
- Developed and executed strategic marketing plans for both existing and new products, overseeing product promotional campaigns, pricing strategies, and lifecycle management, resulting in improved profitability, enhanced brand leadership, and increased market share.
- Proactively monitoring market dynamics, customer behaviour and competitor activity to understand the marketing opportunities which are supported by data analytics and then to provide commercial teams with the tools to capitalise on these opportunities.
- Offered expertise in leadership, technical support, problem-solving, sales effectiveness and market information dissemination to the sales force. Worked in conjunction with other internal staff including operations for stock level management and global partners.
- Organized educational events, including CMEs and Workshops, aimed at educating HCPs
- Establishing strong relationships with HCPs across various stakeholders in the industry while effectively communicating clinical and technical information.
Education
MBA (Pharmaceuticals) - Marketing
Centre For Management Studies, Ganpat University
04.2014
Bachelor of Pharmacy -
SSCP, Gujarat Technological University
04.2012
Skills
- Brand Strategic Planning & Budgeting
- Successful Product Launch Strategy
- Strong in Execution Experience
- Brand Performance through Differential Campaigns
- Leading from front for Divisional growth
- Proactive approach coupled with effective decision making
- Ability to inspire and infuse commitment, involvement and dedication in team members through leading from front
- Ability to analyze the Market and Sales Data, execute strategy
- Ability to train and Develop the Field-forces
Parents
Patel Kantibhai C., Patel Hasumatiben K.
Personal Information
- Number of Children: 1 Daughter
- Date of Birth: 09/19/90
- Nationality: Indian
- Marital Status: Married
Leads
Montana, Pedia & Gynec, 19 Crs
Spouse
Keni Hardik Patel
Hobbies and Interests
- Cricket
- Chess
Projects
09/01/18, 09/17/18, Lincoln Pharmaceuticals Ltd, International Product Launch at Khartoum, Sudan, North Africa, CMEs on Anti-Malarial drug, Artesunate Derivatives, Training to Reg. Pharmacists and Medical Representatives on anti-malarial drugs, Meeting with potential Doctors and product promotion through scientific data, WHO Guidelines & Sudan Malaria protocol
Accomplishments
1) 1st Sept, 2018 to 17th Sept, 2018 in Lincoln Pharmaceuticals Ltd. for International Product Launch at Khartoum, Sudan, North Africa
- Achieved international tie-up with Ami Pharma, Sudan on Artesunate Injection through effectively
- CMEs on Anti-Malarial drug, Artesunate Derivatives
- Training to Reg. Pharmacists and Medical Representatives on anti-malarial drugs
- Meeting with HCPs and product promotion through scientific data, WHO Guidelines & Sudan Malaria protocol
2) Rewarded many a times with bitcoins in Eris Lifescience for
successfully co-ordination of HCP Conferences, ability to execute difficult campaigns & Taking new initiatives for development
3) Achieved 109% budget in allotted brand portfolio in 2021-22 FY & promoted as Asst. Product Manager in Lincoln Pharmaceuticals Ltd.
Hobbies
- · Cricket & Chess
Timeline
Product Manager
Eris Lifesciences Ltd
09.2022 - Current
Asst. Product Manager
Lincoln Pharmaceuticals Ltd
03.2021 - 05.2022
Sr. Executive (Product Management Team)
Lincoln Pharmaceuticals Ltd
03.2018 - 02.2021
Brand Executive
StemCyte Inc. (Cadila Pharmaceuticals Ltd)
08.2015 - 03.2018
Sr. Product Executive
Linath Healthcare Pvt. Ltd.
05.2014 - 08.2015
MBA (Pharmaceuticals) - Marketing
Centre For Management Studies, Ganpat University
Bachelor of Pharmacy -
SSCP, Gujarat Technological University
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