Harendra Chaurasia
Purchase Manager- NPD
Ghaziabad
Summary
Manager - Strategic Sourcing & Supply Chain | Yamaha (INDIA YAMAHA MOTOR) G. Noida, UP | 19+ Years in Strategic Sourcing, NPD & Strategic sourcing .. Currently serving as a manager - New Product Development Purchase at India Yamaha Motor, I manage a ₹600 crore annual Business Value portfolio, covering 40+ suppliers, while leading a high-performing team of buyers. My expertise spans Sheetmetal, Hardware, Rubber, Casting, Forging & machining. New Product Development Strategic Sourcing & Supplier Management Spend Analysis & Cost Reduction Vendor Development & Localization RFQ, Costing, VA/VE & Negotiation ZBC Costing, Should-Cost Analysis, and VA/VE Initiatives ECN Management & Supplier Capacity Planning Risk Mitigation & Supplier Performance Improvement Digital MIS, Procurement Analytics & Data-Driven Planning With a strong foundation in mechanical engineering, I excel in building agile, cost-efficient, and analytics-driven. My leadership is defined by operational excellence, cross-functional collaboration, supplier capability enhancement, and continuous improvement initiatives that unlock measurable business value.
Overview
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Language
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Certification
18
18
years of professional experience
Work History
Purchase Manager
India Yamaha Motor
01.2017 - Current
- Commodity Lead at IYM (India Yamaha Motor), I specialize in strategic sourcing, procurement, and supply chain management for critical engine components and commodities. I drive cost optimization, supplier development, and risk mitigation strategies to ensure seamless operations and sustainable growth.
- Key Highlights:
- Led new product development (NPD) procurement activities including supplier identification, RFQ management, cost estimation, and timely part localization ,maker layout finalization, supplier sourcing, capability assessment, trial approvals, and PPAP closure.
- Certified as Yamaha Forging Process Auditor, conducting supplier audits and ensuring process & quality compliance.
- Led end-to-end development for sheet metal fabrication, rubber, casting.
- Manage a strategic portfolio of 600 Cr and Business Value & 40+ suppliers, mentoring a team of 5 buyers to drive procurement KPIs and operational excellence.
- Acted as NPD Lead for new component development, managing supplier selection, costing, trials, and PPAP approval.
- Handled end-to-end NPD lifecycle including supplier development, localization, and successful SOP readiness.
- Developed and localized suppliers to reduce import dependency to meet Cost Reduction target.
- Drive ECN implementation, VA/VE projects, Mfg. Improvement contributing to sustained cost optimization and product quality enhancement.
- Negotiate competitive prices and build long-term, performance-driven supplier partnerships.
- Prepare monthly constraint dashboards and mitigation plans, ensuring robust SOB adherence and timely SPD execution as per production requirements.
- Developed 12+ new vendors and improved supplier performance through structured evaluation programs.
- Negotiated contracts with suppliers for optimal pricing, quality, and delivery terms.
- Conducted market research to identify new suppliers and obtain competitive quotations.
- Reduced order lead times by working closely with suppliers to expedite shipments when necessary.
- Trained purchasing team to assess vendor capabilities, develop sources and evaluate vendor performance.
Deputy Manager
IYM
01.2014 - 12.2016
- New Product Development & costing Sheet-Metal & Hardware Parts
- Supplier Identification & Maker layout finalization
- Mentored and led a team of 2 buyers.
- Performed logical costing and cost finalization to achieve target model cost, ensuring cost competitiveness & Model time line.
- CKD to Localization
- Improved team efficiency by streamlining processes and implementing innovative management strategies.
- Identified areas for improvement within the department, implementing strategic initiatives to address gaps in performance or resources.
- Collaborated with cross-functional teams to drive business growth and achieve corporate objectives.
- Increased customer satisfaction levels by developing targeted strategies to address client concerns effectively.
Asst Manager
IYM
08.2008 - 12.2013
- Costing Sheet Metal , Fabrication, Hardware & proprietary parts.
- Drawing Study, RFQ, feasibility study ML selection data preparation, cost analysis
- Identifying Supplier Capacity, Gap analysis, and commodity strategy.
- Responsible for New Product Development of Sheet Metal & Fabricated Parts.
- Negotiations & cost finalization for sustainable supplier relationships.
Education
High School -
PBIC Awathahi Ghazipur-UP
Intermediate - PCM
ASBS Inter College Rasra
Ballia, India06-2002
B. Tech. Correspondens - Mechanical Engineering
RVD University
Jaipur01-2012
Diploma - Mechanical Engineering
Govt. Polytechnic Lalitpur
01-2006
Skills
End-to-End NPD Execution covering Model Events, Cost Planning, and Target Cost Achievement
Deep specialization in Sheet Metal Fabrication (SMF), Hardware & casting
Strong technical knowledge across forging, costing, Hardware Rubber & Sheetmetal Parts, and Engine Sub-systems
Proficient in Zero-Base Costing (ZBC), VA/VE, benchmarking, and localization strategies
Strong capability in vendor evaluation, development, negotiation, and supplier risk mitigation
Expertise in NPD Sourcing, Engineering Change Management (ECN), and PPAP Execution across New Product Development and Mass Production
Effective communicator with team leadership, mentoring, and cross-functional collaboration experience
ZBC Methodology & Cost Excellence: Strong command over Zero-Based Costing (ZBC), cost estimation & optimization, negotiation strategies, and supplier cost transparency to drive sustainable cost reductions
Strategic Sourcing & Vendor Development: Expertise in strategic sourcing, alternate vendor development, and new product development (NPD) aligned with organizational requirements for quality, cost, and delivery
VA/VE & Supplier Localization: Proven capabilities in VA/VE initiatives, supplier localization, SOB (Share of Business) correction, and supplier risks assessment/mitigation
Supplier Development & Performance Management: Proficient in supplier evaluation, audit processes, capability assessment, performance improvement, and negotiation enhancement
Accomplishments
- CKD to localization initiatives, achieving annual cost savings of ₹300 Mn.
- Achieved cost savings of ₹150 per vehicle in FY 2024-25 through effective alternate sourcing, supplier localization, and VA/VE initiatives.
- Delivered 100% on-time model event through effective NPD sourcing & vendor development
- Managed RFQ to PPAP cycle ensuring cost, quality & manufacturability
- Achieved cost reduction via VA/VE & strategic sourcing
- Developed new suppliers & reduced sourcing risks
- Ensured zero-defect PPAP approval before SOP
Certification
Yamaha Certified Forging Process Auditor
Timeline
Purchase Manager
India Yamaha Motor
01.2017 - Current
Deputy Manager
IYM
01.2014 - 12.2016
Asst Manager
IYM
08.2008 - 12.2013
Diploma - Mechanical Engineering
Govt. Polytechnic Lalitpur
Intermediate - PCM
ASBS Inter College Rasra
High School -
PBIC Awathahi Ghazipur-UP
B. Tech. Correspondens - Mechanical Engineering
RVD University
Declaration
I hereby declare that the above-mentioned information is true to the best of my knowledge. PLACE: Ghaziabad Date: 2026-02-11 HARENDRA CHAURASIA
Commodities Handled
Sheet Metal & Fabrication, Hardware, Forgings, Castings, Rubber, O Ring, Oil seal & Machining Parts.
Computer Skills
- Microsoft Office (Word, Excel, PowerPoint)
- Pymac, Navision, Improver, Zenroy
Personal Information
- Date of Birth: 8th Dec. 1982
- Gender: Male
- Marital Status: Married
- Address: H.No. 38 Friends colony Sanjay Nagar Ghaziabad, Uttar Pradesh