Hariharan B
Bangalore
Summary
Strategic leader specialising in cross-functional collaboration and team development. Mentored senior staff to drive performance and innovation, enhancing brand visibility and market penetration through targeted campaigns. Over 20 years' experience in account-based marketing, GTM strategy, digital marketing, and demand generation.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Head of ABM and Paid Media
HCL Technologies
04.2022 - Current
- Head of account-based marketing for Australia, New Zealand, Middle East, North Asia, ASEAN, Japan and India. Handling a portfolio of over USD 1 Billion covering top revenue and strategic accounts to generate new business and influence pipeline through ABM and demand gen programs.
- Responsible for paid media strategy across GEOs, Verticals and Horizontal teams.
- Digital and web strategy for cosnsistent web inquiries and leads.
- Managed financial budgets, forecasting, and reporting, ensuring fiscal responsibility and sustainability.
- Had set up inside sales function to generate meetings and manage leads.
- Developed high-performing teams to consistently exceed goals, drive revenue and expand markets.
- Generate MQLs from top accounts and G2000 companies through digital marketing, events and content syndication.
- Account centric campaigns through digital channels and other mediums.
- Engage C-Level and VP-Level customer profiles for client engagement programs and thought leadership.
- Manage marketing, sales support and creative agencies to ensure deliverables.
- Expertise in driving programs through Eloqua, Demandbase, 6Sense, Opensense, Pathfactory, Hushly, etc.
- Conceptualize and execute ABM programs across the APME regions.
Senior Manager
Uniphore Software
10.2019 - 03.2022
- Develop and execute demand generation initiatives to drive new leads and nurture prospects of ICPs in NAMER and JAPAC regions.
- Managing various digital marketing teams to execute multi-channel, multi-touch campaigns to nurture prospects and convert opportunities through various strategies including PPC and Content Syndication.
- On-page and Off-page SEO to rank for business and industry keywords across the regions.
- Develop integrated campaigns that significantly increase the marketing database and overall pipeline.
- Website maintenance for flawless web visibility and content management.
- Develop and execute ABM programs targeting ICPs across North America and APAC regions.
Senior Manager
Virtusa Consulting
07.2017 - 10.2019
- Strategic planning and executing global marketing programs for CMIE and DIV business units of Virtusa which include demand generation and campaign management and digital marketing.
- Collaborate with sales, business heads and partner networks to create go-to-market plans to achieve revenue goals.
- Executed demand generation activities, including events, campaigns, and webinars, to drive engagement and lead generation.
- Planned and executed PR strategies to secure listings in top publications, increasing brand awareness and credibility.
- Planned and implemented social media and search engine strategies based on web analytics and customer behaviour to enhance online visibility and engagement.
- Own and ensure digital presence for CMIE and DIV webpages.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Identify potential markets and key trends to acquire more customers and projects.
Head – Digital Marketing
WpEnhance
03.2015 - 04.2017
- Managed end to end product development and Go-To-Market Strategy.
- Drive online marketing initiatives for the brand including SEM, Social, Remarketing, Mobile Marketing, Email, Display, etc.
- Responsible for driving revenue, traffic, engagement and ROI through above channels.
- Plan & implement strategies based on web analytics and customer behaviour.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Identify potential market and key trends to acquire more customers and projects.
- Plan and implement PR strategies to get clients listed on top publications like Forbes, CNN, TechCrunch.
- WPEnhance focused on technology startups and internet marketers to increase their productivity and business success. Content Rocket is one such cutting edge tool works on Google's Machine Learning Algorithm to generate human readable content in seconds on almost any niche and in 80+ languages.
Manager – IMS
Tech Mahindra
07.2013 - 03.2015
- Built IMS microsite from the scratch targeting USD 15 billion IMS renewal contracts.
- Implemented social media tactics and email marketing to reach potential prospects.
- Took part in creating value proposition for each prospects coordinating with delivery and sales heads.
- Tech Mahindra’s Infrastructure Management Group is part of the USD 16.2 billion Mahindra Group that employs more than 155,000 people in over 100 countries.
Associate Manager
HCL Technologies
10.2008 - 07.2013
- Generated 190 Opportunity Qualified Leads, 14 RFXs including Business Closures worth 1.26 million in liaison with sales.
- 70 million pipeline influenced through events and campaigns.
- Oversaw sales process, including lead generation and tracking of business closures, pipelines, and marketing ROI for enhanced visibility and performance.
- In charge of demand generation campaigns (webinar + events + mailers) to facilitate lead generation on services & solutions with pipeline generation; experience in executing over 25+ campaigns and events globally.
- Create a base for larger revenue generation through integrated Sales and marketing initiatives including webinars, events, Social Media & mailer campaigns.
- Developed and implemented online marketing and SEO strategies aimed at maximising revenue growth and optimising ROI on marketing expenses.
- Supported Business Management group by managing marketing activities for Enterprise Transformation Services LOB, encompassing business intelligence, middleware service oriented architecture, enterprise content management, business IT consulting, and testing services.
- Identify, propose and execute participation in industry events to build brand visibility.
- Market Research and Analysis to support business planning activities and opportunity support.
- Operations Management – vendor identification, purchase, outsourcing, negotiation & Payments.
- Digital content management, Blogs, LinkedIn and other social media channel administrations.
- Received a rating of Outstanding for three consecutive years and honoured an award of O2 League Top Achievers of HCL.
- Go to Market (GTM) Kits for positioning and launching solutions across various geographies.
Senior Executive - BD
Indium Software
01.2008 - 09.2008
- Part of the US business development team reporting directly to CIO of the company.
- Building sales funnel for US sales team.
- Provide account specific value packs.
- Promoting the products of Indium, i-scoute and i-frame to US companies through Social Media Websites.
- Working directly with CTO in responding to RFXs.
Business Development Executive
Embronic Technologies
12.2006 - 01.2008
- Develop business globally by promoting IT services across verticals.
- Part of the US business development team cross selling opportunities for existing accounts leading to increased revenues.
- Responding to RFXs.
- Market research and Analysis.
- Project Cost and Resource Tracking (Including Training needs).
Quality Control Analyst
Scope e Knowledge Pvt Ltd
10.2003 - 12.2006
- Contributed to data collection, mining, and analysis across 8+ databases to support informed decision-making.
- Collected data and mined information for technical abstraction processes.
- Developed and implemented Reedlink Business Information database to streamline data access and management.
- Technical documentation for the manufacturing and construction product categories and SEO.
- Tracked project costs and resources to assess training needs and optimise resource allocation.
Education
MBA - Marketing Management
Pondicherry University
01-2010
B.E - Electronics and Communication
Madras University
01-2003
Skills
- Team leadership
- Account-based marketing
- Digital marketing strategy
- Multi-channel campaigns
- Lead Generation
- Marketing automation
- Demand generation
- Strategic planning
- Budget planning and forecasting
- Client engagement
- Cross-functional collaboration
- Performance monitoring
- Salesforce CRM
- Lead Generation Strategy
- GTM
- Demandbase
- 6Sense
- Pardot
- Pathfactory
- Hushly
- Opensense
- Analytics & Monitoring
Languages
English
Proficient
C2
Hindi
Advanced
C1
Tamil
Proficient
C2
Custom
https://www.linkedin.com/in/hariharan-balasubramanian-01283811/
Certification
- Google certified in Digital marketing
- Forrester certified in Account based marketing
Timeline
Head of ABM and Paid Media
HCL Technologies
04.2022 - Current
Senior Manager
Uniphore Software
10.2019 - 03.2022
Senior Manager
Virtusa Consulting
07.2017 - 10.2019
Head – Digital Marketing
WpEnhance
03.2015 - 04.2017
Manager – IMS
Tech Mahindra
07.2013 - 03.2015
Associate Manager
HCL Technologies
10.2008 - 07.2013
Senior Executive - BD
Indium Software
01.2008 - 09.2008
Business Development Executive
Embronic Technologies
12.2006 - 01.2008
Quality Control Analyst
Scope e Knowledge Pvt Ltd
10.2003 - 12.2006
MBA - Marketing Management
Pondicherry University
B.E - Electronics and Communication
Madras University