HARIHARAN KARUPPAIAH
Coimbatore
Summary
Dynamic marketing professional with extensive experience at Bentley Systems, specializing in marketing automation and campaign orchestration. Proven track record in optimizing lead flow and enhancing targeting strategies. Adept at stakeholder management and data enrichment, driving impactful email and event campaigns that elevate brand engagement and conversion rates.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Manager, Marketing Activation
Bentley Systems
10.2024 - Current
- Owns the digital marketing strategy for the email campaigns across the organization, including Event and webinar promotions, Nurtures, and product launches.
- Manages the team of 11 members who own the email and event campaign execution.
- Directed all email campaigns and developed the segmentation building strategy.
- Defined and drove campaign optimization strategies to enhance effectiveness.
- Owns the Event platforms – Splash, CVENT, and ON24.
- Collaborates with the Sales team to accelerate the Lead flow.
- Developed and implemented data enrichment strategies to improve targeting.
- Oversaw campaign orchestration architecture to streamline execution.
Marketing Technology Specialist
GE HealthCare
10.2022 - 10.2024
- Defined and drove the optimization and standardization of the Marketo ecosystem.
- Managed Marketo ecosystem, overseeing performance and streamlining marketing operations.
- Led lead management process organization-wide, optimizing workflows for improved lead handling.
- Collaborated with sales team to optimize lead flow, enhancing conversion opportunities.
- Coordinated with external vendors and agencies to integrate various marketing technologies, ensuring seamless functionality and data synchronization.
- Conducted audits to maintain the hygiene of the Marketo Database.
Campaign Manager - Martech
Verticurl Marketing Pvt LTD
11.2018 - 10.2022
- Designed and created nurture flow to engage and convert potential organic leads.
- Developed deployment campaigns, emails, and landing pages tailored for managed care accounts.
- Designed and created the entire lead routing process for new instances.
- Implemented GDM (Global Design Model) based Marketo instances that comply with the GDPR process.
- Led team of 6 in managing multiple projects simultaneously, maintaining high quality standards.
Automation Test Engineer -2
Comcast India Engineering Centre
01.2017 - 11.2018
- Executed end-to-end manual and automation processes for the device, enhancing testing efficiency.
- Tested and validated all functionalities of set-top box, ensuring quality and reliability for customer use.
- Managed Pace Intel XG1v1 among 7 Gateway devices, ensuring optimal performance in the field.
- Provided XFINITY TV service to customers that is a consumer triple-play service offering, which provides Cable communication, Voice and High-Speed Internet.
Software Engineer
Aricent Technologies
10.2015 - 12.2016
- Executed end-to-end manual and automation processes for device deployment, ensuring thorough testing and reliability.
- Led module management for IGMP, DNS, and DNCS systems, testing complete functionality to ensure system integrity.
- Took ownership of 'Spirent Packet Generator and Analyzer' and 'CD Router' tools, streamlining testing processes for enhanced performance.
- AT&T, US's network provider giant, has transferred an already developed Router Stack from Arris to Aricent to enhance some features and test the different variants. The Unified Router Stack will act as a voice, video, data-based Wi-Fi modem Residential Gateway.
Education
Bachelor of Engineering - ECE
CIET
Coimbatore04-2015
High School - Computer Science
Nirmala Matha Convent
Coimbatore04-2011
SSLC - General
Nirmala Matha Convent
Coimbatore04-2009
Skills
- Marketing automation
- Marketo and Salesforce (SFDC)
- Campaign Orchestration
- Event management
- Splash and Cvent
- ON24
- API & Tech Integrations
- Data Enrichment & Management
- Segmentation Strategy
- Demandbase
- Stakeholder management
- Flexibility and deliverability
- ClickUp - Super Agents
- UTMio
Certification
- 2x Adobe Marketo Engage Certified Expert.
Personal Information
- Blood Group: O+ve
- Date of Birth: 09/13/93
Timeline
Manager, Marketing Activation
Bentley Systems
10.2024 - Current
Marketing Technology Specialist
GE HealthCare
10.2022 - 10.2024
Campaign Manager - Martech
Verticurl Marketing Pvt LTD
11.2018 - 10.2022
Automation Test Engineer -2
Comcast India Engineering Centre
01.2017 - 11.2018
Software Engineer
Aricent Technologies
10.2015 - 12.2016
Bachelor of Engineering - ECE
CIET
High School - Computer Science
Nirmala Matha Convent
SSLC - General
Nirmala Matha Convent