HARISH KUMAR R
Chennai
Summary
Results-driven Digital Marketing Associate with over 3 years at Amazon Development Center, excelling in email marketing and social media advertising. Achieved significant ROI improvements through data-driven strategies and cross-functional collaboration. Proficient in Salesforce CRM, I create high-converting landing pages that enhance user engagement and drive sales growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Associate
Amazon Development Center
Chennai
05.2022 - Current
- Over 3 years of experience in digital marketing, specializing in campaign planning, execution, and performance analysis.
- Planned and executed targeted email marketing campaigns, analyzing key performance metrics to generate data-driven recommendations and improve ROI.
- Designed and managed social media advertising campaigns using Sprinklr to increase product visibility, engagement, and drive sales growth.
- Partnered with cross-functional teams to develop and implement effective product marketing strategies, contributing to increased revenue.
- Worked closely with the design team to enhance product pages, resulting in a more engaging and user-friendly customer experience.
- Created high-converting landing pages and promotional content to drive web traffic and maximize product conversions.
- Utilized Salesforce CRM to manage and maintain strong relationships with key stakeholders and authors, ensuring alignment across campaigns.
- Designed visually compelling campaign graphics and promotional assets using Canva, supporting consistent brand messaging across channels.
Design Engineer
Technico Laboratory Products Pvt Ltd
Chennai
12.2020 - 04.2022
- Created 2D and 3D drawings of lab furniture and equipment using AutoCAD, based on customer specifications.
- Prepared laser drawings for the production team based on specific requirements.
- Estimated costs, production timelines, and staffing requirements for new designs.
PCB Engineer
Source one management
11.2019 - 07.2020
- Collaborated with the library creation team to interpret vendor datasheets and provide solutions for component creation in Mentor Graphics Xpedition, Allegro, and Altium tools.
- Assisted the PCB layout team with placement, routing, and output checks using Mentor Graphics Xpedition.
Education
M.E. - Manufacturing system and Management
College of Engineering, Anna University
Chennai, IN-TN12-2019
B.E. - Mechanical Engineering
Tagore Engineering College
Chennai, IN-TN05-2017
Skills
- Email marketing
- Social media advertising
- Performance analysis
- Landing page optimization
- Cross-functional collaboration
- Salesforce CRM
Certification
Foundation of Digital Marketing and E-commerce
Languages
- English, Proficient
- Tamil, Proficient
Personal Information
- Date of Birth: 06/18/96
- Nationality: Indian
Languages
Tamil
First Language
English
Advanced (C1)
C1
Timeline
Digital Marketing Associate
Amazon Development Center
05.2022 - Current
Design Engineer
Technico Laboratory Products Pvt Ltd
12.2020 - 04.2022
PCB Engineer
Source one management
11.2019 - 07.2020
M.E. - Manufacturing system and Management
College of Engineering, Anna University
B.E. - Mechanical Engineering
Tagore Engineering College
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