Summary
Overview
Work History
Education
Skills
Certification
Timeline

Deveshi Halder

Digital Marketing Associate
Greater Seattle Area,WA

Summary

Creative digital marketing professional experienced in coordinating and implementing online promotion strategies. Expertise in marketing campaign development, email marketing strategy, social media engagement including creating ad copy, developing landing pages and improving user experience.

Overview

8
8
years of professional experience
5
5
years of post-secondary education
2
2
Certificates

Work History

DIGITAL MARKETING ASSOCIATE

CLAYMANGO
Seattle
06.2016 - Current
  • Handle social media marketing by designing 100+ Ad copies and creating content leading to 80k+ followers on Instagram
  • Create and manage reports on Google Analytics and Tableau dashboards to drive KPIs, OKRs and ROI analysis
  • Collaboration with UX team to enhance user interface thereby reducing cart abandonment by 2% and thus optimizing purchase funnel
  • Coordinate with technology team in developing robust UI including the content for the website
  • Schedule targeted email marketing programs for new as well as existing customers

Deputy Manager Marketing Communication

Shriram Life Insurance Company
Hyderabad, Telangana
07.2013 - 09.2014
  • Designed and copyrighted content for customer communications throughout customer life cycle, company newsletter publications, website and mobile application
  • Collaborated with media to encourage company and product coverage and promote brand mission and values including South Africa’s insurance company Sanlam
  • Managed company’s public relation including press releases, presentations and webinars
  • Coordinated multiple employee-trainings by creating marketing content to help channel partners to prospect better in their respective regional markets

Assistant Executive & National Coordinator

Shriram Transport Finance Company
Mumbai, Maharashtra
09.2012 - 06.2013
  • Tracked national business by generating disseminated crucial reports and detail-oriented analysis for better operations

Education

MBA - Financial Services

Unitedworld School of Business, India
06.2010 - 05.2012

Bachelor of Arts - Economics

St. Xavier's College, India
07.2006 - 06.2009

Skills

Tableau

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Certification

Certificate in Business Analytics Nanodegree | Udacity

Timeline

Certificate in Business Analytics Nanodegree | Udacity

06-2021

Certificate in Digital Marketing Analytics: Digital Marketing PCE | University of Washington

06-2018
DIGITAL MARKETING ASSOCIATE - CLAYMANGO
06.2016 - Current
Deputy Manager Marketing Communication - Shriram Life Insurance Company
07.2013 - 09.2014
Assistant Executive & National Coordinator - Shriram Transport Finance Company
09.2012 - 06.2013
Unitedworld School of Business - MBA, Financial Services
06.2010 - 05.2012
St. Xavier's College - Bachelor of Arts, Economics
07.2006 - 06.2009

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Deveshi HalderDigital Marketing Associate