Deveshi Halder
Digital Marketing Associate
Greater Seattle Area,WA
Summary
Creative digital marketing professional experienced in coordinating and implementing online promotion strategies. Expertise in marketing campaign development, email marketing strategy, social media engagement including creating ad copy, developing landing pages and improving user experience.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
2
2
Certificates
Work History
DIGITAL MARKETING ASSOCIATE
CLAYMANGO
Seattle
06.2016 - Current
- Handle social media marketing by designing 100+ Ad copies and creating content leading to 80k+ followers on Instagram
- Create and manage reports on Google Analytics and Tableau dashboards to drive KPIs, OKRs and ROI analysis
- Collaboration with UX team to enhance user interface thereby reducing cart abandonment by 2% and thus optimizing purchase funnel
- Coordinate with technology team in developing robust UI including the content for the website
- Schedule targeted email marketing programs for new as well as existing customers
Deputy Manager Marketing Communication
Shriram Life Insurance Company
Hyderabad, Telangana
07.2013 - 09.2014
- Designed and copyrighted content for customer communications throughout customer life cycle, company newsletter publications, website and mobile application
- Collaborated with media to encourage company and product coverage and promote brand mission and values including South Africa’s insurance company Sanlam
- Managed company’s public relation including press releases, presentations and webinars
- Coordinated multiple employee-trainings by creating marketing content to help channel partners to prospect better in their respective regional markets
Assistant Executive & National Coordinator
Shriram Transport Finance Company
Mumbai, Maharashtra
09.2012 - 06.2013
- Tracked national business by generating disseminated crucial reports and detail-oriented analysis for better operations
Education
MBA - Financial Services
06.2010 - 05.2012
Bachelor of Arts - Economics
07.2006 - 06.2009
Skills
Tableau
Google Analytics
SQL
Email Marketing
UI/UX
Social Media Marketing
Content Development
MS Office Suite
Adobe Photoshop
Certification
Certificate in Business Analytics Nanodegree | Udacity
Timeline
Certificate in Business Analytics Nanodegree | Udacity
06-2021
Certificate in Digital Marketing Analytics: Digital Marketing PCE | University of Washington
06-2018
DIGITAL MARKETING ASSOCIATE - CLAYMANGO
06.2016 - Current
Deputy Manager Marketing Communication - Shriram Life Insurance Company
07.2013 - 09.2014
Assistant Executive & National Coordinator - Shriram Transport Finance Company
09.2012 - 06.2013
Unitedworld School of Business - MBA, Financial Services
06.2010 - 05.2012
St. Xavier's College - Bachelor of Arts, Economics
07.2006 - 06.2009