Harshad Rajopadhye
Sr Marketing Manager
Pune
Summary
15+ years of experience, with expertise in conceptualizing, ideating, & monetizing an idea, using balanced blend of ATL/BTL and Digital marketing platforms. Track record of garnering business, image and brand equity in complex business situations with in-depth understanding of brands, segments & global markets. Proven success in developing markets while capturing leading market position, positioning products, launching brands, and cross geographic campaign deployment
Overview
15
15
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Sr Manager Marketing
Weichai Power
Pune
12.2020 - Current
- Researched industry and marketplace trends to develop marketing strategies and enhance business operations.
- Managed marketing budget and associated P&L to develop and execute marketing strategies & budgets for business segments.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
General Manager Marketing
Challenger Sweepers Pvt Ltd
Pune
07.2018 - 12.2020
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Communicated value and position to sales team and developed tools to support selling process.
- Drove marketing initiatives to increase product visibility and market performance.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
Deputy Manager Marketing
Saud Bahwan Group
Muscat
01.2016 - 01.2018
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Developed insights on marketing campaigns to assess performance against goals.
Deputy Manager Marketing Communications
Sandvik Coromant
Pune
02.2012 - 12.2015
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Managed consistent design theme, look and content of organization's online presence.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Devised and executed integrated, online and direct marketing campaigns.
Assistant Manager - Business Development
Thermax Ltd
Pune
01.2010 - 01.2012
Key Account Manager - Corporate Sales
Vodafone Essar Cellular Ltd
Panji
01.2008 - 11.2009
Assistant Manager Sales & Marketing
Finolex Cables Ltd
Solapur
03.2006 - 04.2007
Education
Bachelor of Engineering - Production Engineering
KIT's College of Engineering
Kolhapur 07.1999 - 05.2003
MBA - Marketing Management
MIT's School of Management
Pune, India 03.2004 - 03.2006
Skills
Search engine marketing
Marketing Strategies
Online marketing
Content marketing
SEO proficiency
Email Marketing
SEM strategy development
Certification
Advanced Certification in Digital Marketing and Communication from MICA, Ahmedabad
Timeline
Advanced Certification in Digital Marketing and Communication from MICA, Ahmedabad
05-2022
Sr Manager Marketing
Weichai Power
12.2020 - Current
General Manager Marketing
Challenger Sweepers Pvt Ltd
07.2018 - 12.2020
Deputy Manager Marketing
Saud Bahwan Group
01.2016 - 01.2018
Deputy Manager Marketing Communications
Sandvik Coromant
02.2012 - 12.2015
Assistant Manager - Business Development
Thermax Ltd
01.2010 - 01.2012
Key Account Manager - Corporate Sales
Vodafone Essar Cellular Ltd
01.2008 - 11.2009
Assistant Manager Sales & Marketing
Finolex Cables Ltd
03.2006 - 04.2007
MBA - Marketing Management
MIT's School of Management
03.2004 - 03.2006
Bachelor of Engineering - Production Engineering
KIT's College of Engineering
07.1999 - 05.2003