Pallav Juneja
New Delhi
Summary
Performance and growth marketer with 9 years of experience, well-versed in lead generation and marketing automation. Proficient in acquiring top-of-the-funnel leads and expert at nurturing them through the sales funnel to the bottom, ensuring sustainable growth and success.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr Manager Performance Marketing
Univo Education Technology | Amity Online University
Noida
05.2023 - Current
- Heading Lead generation for 5 B-Schools in India and MENA Market
- Managing a team of 8 people.
- Managing INR 17cr budgets/month of performance marketing channels
- Scaled budgets to 5x from May to September 2023
- Improved conversion rates across marketing channels from 1.2% to 3.1%
- CAPI and OCI Integration for Mid-Funnel Optimisation
Performance Marketing Manager
Skill Lync - E powerX technologies pvt. Ltd
New Delhi
10.2022 - 06.2023
- Managing team of 11 people
- Managing 3 CR. monthly on digital channels for lead gen and branding activities
- Reactivation and Nurturing campaigns using marketing automation tools like moengage, Leadsquared
- Managing Lifecycle marketing and key interventions at different stages of a lead from early Engagement to Acquisition and Retention through BTL communication Channels
- Liaisoning with 3rd party management agencies, vendors, partners etc.
- Working with CRO and Product team for scalable business solutions
- Managing Search engine optimisation
- Working closely with social media team to create strategy for social platforms
- Improved operating efficiencies by reducing spends to 30% and increased ROI by 1.5X
Sr Manager Digital Marketing
Sunstone Eduversity
Gurgaon, India
06.2021 - 10.2022
- Managing Performance Marketing Team
- Planning and managing performance campaigns on Google Ads, social channels and other ad networks
- Managing 2cr monthly on digital advertisement.
- Working with product teams on scalable business solutions.
- Devise and own the monthly communication calendar
- Managing Lead Nurturing and Retention Using Automation Tools like webengage and moengage.
- Increased conversions by 30% through IPL integration with Lucknow supergiants.
- Increased conversion by 24% through TVF integration.
- Planning SEO Strategy
- Tracking and reporting the impact of all media spends.
Chief Marketing & Training Officer
Talent Shiksha
05.2020 - 05.2021
- Planing, executing, and measuring Brand Campaign's Keeping in mind CAC involved
- Planning and executing customer retention strategies
- Working closely with Designing and Development teams To create high converting content and landing page.
- Planning content and seo strategy
- Managing a team of 7 Digital Marketing Trainers
- Created a Digital Marketing Training Course curriculum
Senior Manager - Marketing & Trainings
Skill Circle
06.2019 - 04.2020
- Managed team of 10 people including - Social media Executive, Seo Executive, Content Writer, Web Designer, Digital Marketing Trainers and Client Support Team.
- Managed Paid Marketing On Google, Facebook & Linkedin For the Brand.
- Managed ₹ 28 Millions On Google Ads & ₹ 15 Millions On Facebook Ads For the Brand
- Supervised all marketing and planning activities to exceed sales and margin goals.
- Conduct Trainings & Maintaining the Feedback score of every Faculty at Skill Circle.
- Conducting Guest Sessions On Google Adwords
Digital Marketing Manager & Part-Time Trainer
Doorasth Shiksha PVT LTD. ( Sister Company Nitashi Edutech)
10.2017 - 05.2019
- Managed Paid Marketing on Social Media & Google Ads
- Managed 2 Million+ On Search Engine Marketing
- Managed 10 Million+ On Search Engine Marketing
- Have Achieved 20% CTR on Google search ad Campaign and 18% conversion rate.
- Being Franchise Partner For Digital Marketing Training Company - Delivered Lectures as a Part-Time Digital Marketing Trainer
Digital Marketing Executive
Nitashi Edutech
12.2016 - 10.2017
- Managing Search Engine Optimisation of website:
distanceeducationdelhi.co.in. Got website ranked in 6 months on 13 relevant keywords. - Managed ₹ 6.5 Million on Google For the Brand.
- Managed ₹ 1 Million on Facebook Ads
- Promoted As Digital Marketing Manager In October 2017
Digital Marketing Executive
Mobishastra Technologies PVT. LTD
New Delhi, India
01.2015 - 07.2016
- Developed and executed multiple digital marketing efforts to enhance brand visibility and generate leads.
- Developed campaigns, led design and tracked results on google and facebook
Digital Marketing Executive
HealthGenie
New Delhi, India
10.2014 - 01.2015
- Managed off-Page seo
- Managed Product listing ads on google
- Manager PPC campaigns
Education
Bachelor's of Journalism & Mass Communication - Mass Communication
Guru Gobind Indrapratha University - GGSIPU
Delhi05.2014
Skills
- Paid Marketing
- Lead Generation
- Customer retention
- Search Engine Marketing
- Email marketing campaigns
- SEO
- Marketing Strategy Development
Internship
Social Media Intern At Weez India Entrplanners - Jan 2014- Mar-2014
Certification
- Digital Marketing Training - August 2016 - November 2016
Timeline
Sr Manager Performance Marketing
Univo Education Technology | Amity Online University
05.2023 - Current
Performance Marketing Manager
Skill Lync - E powerX technologies pvt. Ltd
10.2022 - 06.2023
Sr Manager Digital Marketing
Sunstone Eduversity
06.2021 - 10.2022
Chief Marketing & Training Officer
Talent Shiksha
05.2020 - 05.2021
Senior Manager - Marketing & Trainings
Skill Circle
06.2019 - 04.2020
Digital Marketing Manager & Part-Time Trainer
Doorasth Shiksha PVT LTD. ( Sister Company Nitashi Edutech)
10.2017 - 05.2019
Digital Marketing Executive
Nitashi Edutech
12.2016 - 10.2017
Digital Marketing Executive
Mobishastra Technologies PVT. LTD
01.2015 - 07.2016
Digital Marketing Executive
HealthGenie
10.2014 - 01.2015
Bachelor's of Journalism & Mass Communication - Mass Communication
Guru Gobind Indrapratha University - GGSIPU