Harshit Khanna

• Managed the operational lifecycle for a large-scale trade network of over 1,500 retail outlets.
• Led a team of over 400 field operatives, ensuring disciplined execution for ₹8 crore revenue stream.
• Spearheaded the tracking of manpower, attendance, and payroll coordination across states to ensure accurate workforce management.
• Developed monthly review decks and KPI dashboards leveraging extensive workforce datasets for insights.
• Handled critical financial operations such as invoicing support and timely month-end closures.
• Acted as key liaison among clients, regional teams, and payroll departments to manage escalations.
• Enhanced workforce planning through improved data accuracy on BI platforms.
• Executed Uplife oil drive sales and marketing strategies to enhance offtake and achieve a 5.5% market share.
• Promotional activations and POSM execution at the outlets.

Assisted in managing daily operations and team performance.

Summary: Joined as a project coordinator, wherein I successfully managed to deliver requirements. Moving further with more responsibility, I was promoted to Zonal Manager. This led me to learn additional skill sets through managerial training and coaching, along with self-assessment, and I moved to a higher role with additional responsibility as a Regional Manager and then Assistant Manager.

• Supervised freelancers and backend resources to improve execution quality and operational efficiency.
• Led freelancing organization, defining business direction and executing project plans to meet client expectations and profitability goals, including a PAN India campaign completed within 48 hours.
• Mystery Audits, Merchandising, Warehouse Audit, Retail Audits. • Market Activation / Other BTL Activities.
• Managed projects at the Pan India level, ensuring objectives were met and resources were effectively utilized.
• Provided personalized support to clients to address their needs.
• Coordinated resources to optimize project efficiency and effectiveness.
• Festive and customized campaigns.
• Hierarchy and Payout Structuring.

• Developed and executed marketing campaigns across multiple channels to enhance brand visibility.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed social media platforms, creating engaging content to drive audience engagement and growth.
• Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
• Analyzed market trends and customer insights to inform strategic decision-making processes.
• Collaborated with cross-functional teams to align marketing strategies with business objectives.
• Oversaw budget allocation for marketing initiatives, ensuring cost-effective resource utilization.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Coordinated events and promotions, enhancing customer experience and fostering community relationships.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.

• Directed product marketing efforts, focusing on enhancements, competitive analysis, and effective positioning. Implemented branding and advertising strategies to elevate product awareness. Spearheaded social media campaigns to drive user engagement and brand loyalty. Managed comprehensive campaign activities to achieve marketing objectives.
• Managed marketing communication efforts, overseeing costing, product configuration, decal designs, brand messaging, creative productions (ATL and BTL), media, public relations, and events.
• Ensured overachievement of defined sales targets across different product categories by 10% to 15%.
• Analyzed market trends and consumer insights to inform strategic decisions and refine marketing strategies.
• Developed brand focus in tandem with requirements, driving maximum visibility, and securing market share.
• Analyzed market trends and consumer insights to inform strategic decision-making and optimize marketing strategies.
• Developed competitive selling programs to enhance product awareness and drive growth.
• Executed consistent market visits and reviewed sales feedback through the identification of client needs and market prospects.
• Analyzed competition through market information to finalize the marketing strategy.
• Administered business operations for the profit center with a view to realizing pre-planning sales and revenue targets.
• Growth Path:
• Jul 2019 - Oct 2021 Branch Marketing Associate

• Successfully managed and analyzed data of brand staff and staff position using biometric and recruiting Brand Staff
• Supported employee engagement initiatives and recognition programs to enhance workplace morale
• Provided key information about project successes