Harshita Agrawal

With 14 years of experience in market research and competitive intelligence, I excel at transforming unstructured data into actionable insights, driving strategic decision-making for businesses. My expertise spans market sizing, data analysis, understanding latest digital technologies' use cases across industries, gap analysis and social listening. I've successfully contributed to billable consulting projects (particularly focused on AI/Gen AI use cases and personalized marketing use cases for a retailer), collaborating across geographies while adopting agile methodologies to ensure timely and impactful results. While I work on industry agnostic research, my industries of interest are Financial Services and Retail. I have also contributed to POV creation and workshops for the top leadership at Publicis Sapient. I also take pride in mentoring junior team members and facilitating their growth. I'm passionate about leveraging my skills to drive insights that empower organizations to navigate their markets with confidence.

Gartner, Forrester, eMarketer, Euromonitor, Capital IQ, NetBase, CB Insights, Mintel, Global Data