Harshita Agrawal
Manager, Business Consulting
Summary
With 14 years of experience in market research and competitive intelligence, I excel at transforming unstructured data into actionable insights, driving strategic decision-making for businesses. My expertise spans market sizing, data analysis, understanding latest digital technologies' use cases across industries, gap analysis and social listening. I've successfully contributed to billable consulting projects (particularly focused on AI/Gen AI use cases and personalized marketing use cases for a retailer), collaborating across geographies while adopting agile methodologies to ensure timely and impactful results. While I work on industry agnostic research, my industries of interest are Financial Services and Retail. I have also contributed to POV creation and workshops for the top leadership at Publicis Sapient. I also take pride in mentoring junior team members and facilitating their growth. I'm passionate about leveraging my skills to drive insights that empower organizations to navigate their markets with confidence.
Overview
14
14
years of professional experience
Work History
Manager, Business Consulting
Publicis Sapient
Noida, India
04.2021 - Current
- Creating client-ready decks with actionable insights suitable for consumption of the leadership
- Driving team's internal Rewards & Recognition program biannually
- Accomplishing multiple tasks within established timeframes
- Mentoring team members including juniors and peers, reviewing their work and knowledge sharing
- Working with multiple teams to put together the best outcome
Assistant Manager, Business Consulting
Publicis Sapient
Noida, India
10.2018 - 03.2021
Senior Associate, Business Consulting
Sapient Corporation
Gurgaon, India
07.2015 - 09.2018
Associate, Business Consulting
Sapient Corporation
Gurgaon, India
07.2012 - 06.2015
Research Analyst
Grail Research (Now Escalent)
Gurgaon, India
02.2011 - 07.2012
Education
MBA - Marketing &Human Resources (Dual Specialization)
IILM University
Gurgaon, India 04.2001 -
Bachelor of Science - Botany (Hons.)
Banaras Hindu University
Varanasi, India 04.2001 -
Skills
Company & Industry Research
Competitive Research
Digital Transformation
Social Listening
Gap Analysis
Problem-solving
Strategic planning and Actionable Insights
Decision-making
Team leadership & Mentoring
Timeline
Manager, Business Consulting
Publicis Sapient
04.2021 - Current
Assistant Manager, Business Consulting
Publicis Sapient
10.2018 - 03.2021
Senior Associate, Business Consulting
Sapient Corporation
07.2015 - 09.2018
Associate, Business Consulting
Sapient Corporation
07.2012 - 06.2015
Research Analyst
Grail Research (Now Escalent)
02.2011 - 07.2012
MBA - Marketing &Human Resources (Dual Specialization)
IILM University
04.2001 -
Bachelor of Science - Botany (Hons.)
Banaras Hindu University
04.2001 -
Research Resources Knowledge
Gartner, Forrester, eMarketer, Euromonitor, Capital IQ, NetBase, CB Insights, Mintel, Global Data