HARSHITA SINGH

As an experienced Ecommerce Site Merchandiser, my job responsibility is to contribute my expertise in launching new products, updating inventory and pricing, conducting website audits, and handling on-page SEO across different platforms (Simpli Home Website, Amazon, and Ebay) to drive online sales and optimize the customer experience. Implemented a new navigation structure and product categorization to streamline the shopping journey. Conducted A/B testing to optimize landing pages, product pages, and checkout process for higher conversion rates. Collaborated with the design and development teams to ensure brand consistency and technical feasibility.
Responsibilities:

Ecommerce Merchandising: Demonstrated expertise in ecommerce merchandising, including product categorization, assortment planning, product positioning, and promotional strategies. Proven ability to optimize product listings, enhance user experience, and drive sales through effective merchandising techniques.

Campaingn Implementation: Developed and executed seasonal campaign strategies for Simpli Home Website(www.simpli-home.com) to align with key sales periods and trends. Curated themed collections and promotional offers to capitalize on seasonal demand and drive traffic. Utilized data analytics and market research to identify customer preferences and behavior patterns.
Implemented targeted email marketing campaigns and social media promotions to engage customers and drive conversions.

Website Maintenance: Proficient in website maintenance and management, ensuring a smooth and seamless user experience. Skilled in updating product information, managing inventory, implementing pricing strategies, and resolving technical issues to ensure optimal website performance and functionality.

• Optimized product merchandising strategies for to improve product discoverability and sales performance.
• Conducted an in-depth analysis of product performance metrics, including click-through rates, add-to-cart rates, and conversion rates.
• Implemented strategic product placements, cross-selling, and upselling techniques to increase average order value.
• Utilized merchandising tools and algorithms to personalize product recommendations based on user browsing and purchase history.
• Enhanced product pages with compelling visuals, detailed descriptions, and customer reviews to increase buyer confidence.

Product Launch: Utilize my strong attention to detail and collaboration skills to ensure successful product launches. I work closely with cross-functional teams, such as marketing and operations, to create compelling product descriptions, visually appealing images, and accurate categorization, ensuring a seamless and engaging customer experience.
Inventory and Pricing Management: Leverage my experience in inventory management systems to maintain accurate inventory levels and pricing information. By monitoring stock availability and analyzing sales trends, I optimize pricing strategies to maximize profitability while minimizing stockouts, ensuring a smooth purchase process for customers.
Website Performance: Utilize my expertise in conducting website audits to regularly evaluate and improve the performance and functionality of the e-commerce platform like (www.simpli-home.com), Amazon, ebay. Through identifying and resolving technical issues, such as broken links, slow page load times, and checkout process errors, I ensure a seamless user experience that fosters customer satisfaction and loyalty.
On-page SEO: Leverage my knowledge of on-page SEO techniques and best practices to enhance organic search rankings and drive qualified traffic to the e-commerce platform. By conducting comprehensive keyword research, optimizing meta tags, headings, and product descriptions, and improving internal linking structures, I aim to increase search engine visibility and improve conversion rates, ultimately boosting revenue.

Trend Awareness: Stay updated with the latest industry trends, consumer preferences, and market dynamics related to ecommerce and merchandising. Ability to conduct market research, competitor analysis, and consumer insights to drive strategic decision-making and ensure the ecommerce platform remains competitive and relevant.
Analytics and Reporting: Utilize my proficiency in web analytics tools, such as Google Analytics, to monitor and analyze key e-commerce metrics. By generating regular reports, I regularly evaluate the effectiveness of marketing campaigns, identify areas for improvement, and make data-driven decisions to optimize the e-commerce platform's performance and drive continuous growth.