HARSHITH N N
Mysore
Summary
Results-driven Marketing Analytics professional with over 9 years of experience in Finance, Retail, and Hospitality. Expertise includes campaign performance analysis, customer segmentation, ROI forecasting, and AutoML process optimization. Skilled in developing dashboards, leading analytics projects, and presenting data-driven strategies to senior leadership. Focused on leadership roles that enhance processes and drive the adoption of emerging tools for measurable business outcomes.
Overview
10
10
years of professional experience
Work History
Sr. CMO Analyst
Bread Financial
Bengaluru
06.2021 - Current
- Performed end-to-end analysis of multi-channel marketing campaigns for key credit-card brands; synthesized performance data to identify trends and formulate data-driven recommendations for senior stakeholders
- Designed and implemented customer-segmentation strategies in DataIku using clustering and predictive modeling, optimizing target audiences and reducing acquisition costs
- Developed and maintained interactive dashboards in MicroStrategy and Excel to track email-marketing KPIs; enabled real-time benchmarking against global standards
- Led Campaign Optimization AutoML project end-to-end — coordinating cross-functional efforts, managing timelines, and successfully delivering on schedule; recognized with Q4 2025 Department Award
- Built dynamic financial proformas to forecast campaign ROI and net sales — informing budget allocation decisions that aligned marketing spend with strategic growth objectives
- Compiled comprehensive post-campaign performance reports for the Marketing Center of Excellence, driving quarterly strategy sessions and long-term planning
- Conceptualized and delivered an end-to-end email-KPI benchmarking dashboard to Senior Directors, VPs, and the CEO — securing executive buy-in for a global rollout
- Participated in two internal Hackathons: developed a Lead Score Engine using DataIku (Q1) and co-built an Auto Pay tool leveraging AWS services for Agentic Commerce (Q2) — finishing as a Top 5 Finalist team and presenting the concept to the full Senior Leadership Team
- Mentored two apprentices and one new internship joiner (6-month engagement) on advanced campaign-analysis methodologies and DataIku best practices; oversaw work allocation, task management, and reviews
Marketing Coordinator
M H Alshaya Co.
Bengaluru
10.2020 - 06.2021
- Managed end-to-end analysis of digital advertising campaigns on Facebook, Instagram, LinkedIn, and Google Ads; evaluated impressions, engagement, and conversion metrics to calculate incremental revenue and ROI
- Collaborated with product, finance, and digital teams across five retail divisions to define campaign objectives and ensure marketing strategies aligned with business goals
- Leveraged RFM (recency-frequency-monetary) analysis to identify high-value segments, boosting targeting precision and driving measurable uplifts in campaign performance
- Acted as liaison between brand partners and analytics, translating complex data into actionable insights for real-time campaign optimization
Sr. Associate – Analytics & Reporting
WNS Global Services
Bengaluru
08.2016 - 09.2020
- Spearheaded reporting and post-analysis for large B2B marketing campaigns; delivered accurate, timely performance insights to both clients and internal leadership
- Utilized SAS, Teradata, and advanced Excel to extract, clean, and analyze multi-source datasets, uncovering actionable insights that shaped campaign strategy and operational improvements
- Applied statistical techniques to assess marketing impact, quantify lift, and identify growth opportunities
- Orchestrated the end-to-end execution of flagship B2B campaigns — coordinating cross-functional teams to ensure on-time delivery with zero defects
Education
Bachelor of Engineering -
Maharaja Institute of Technology
Mysore05-2014
Diploma -
Vidya Vikas Institute of Technology
Mysore05-2010
Skills
- Customer Segmentation
- Business Intelligence Tools
- Dashboard Development
- SQL
- Python
- SAS
- Dataiku
- AWS
- Team Leadership / Mentoring
- Stakeholder Communication
Accomplishments
- Quarterly Department Award recipient four times — 2022, 2023, 2024, and Q4 2025 (for leading the Campaign Optimization AutoML project to on-time delivery).
- Top 5 Finalist — Internal Hackathon (Agentic Commerce): co-built Auto Pay tool using AWS services; presented concept to full Senior Leadership Team based on strong business case.
- Client Recognition — Received Client Appreciation worth 60K Points Gift Voucher for 100% on-time reporting delivery.
- Conceptualized and presented analytics projects to VPs and CEO, directly influencing strategic decisions and securing executive buy-in for a global dashboard rollout.
Timeline
Sr. CMO Analyst
Bread Financial
06.2021 - Current
Marketing Coordinator
M H Alshaya Co.
10.2020 - 06.2021
Sr. Associate – Analytics & Reporting
WNS Global Services
08.2016 - 09.2020
Bachelor of Engineering -
Maharaja Institute of Technology
Diploma -
Vidya Vikas Institute of Technology