Heena Thakkar

Sr. Business Development Executive

Techbulls SoftTech

07.2022 - Current

Conducted detailed market research and competitive analysis to identify industry trends, target companies, and customer pain points, which helped craft tailored GTM strategies and improve conversion rates.
Maintained and optimized CRM systems for accurate tracking of sales funnels, improving lead management and follow-ups across different stages of the deal lifecycle.
Contributed to brand visibility through curated messaging and consistent engagement across digital platforms, expanding Techbulls’ presence in targeted geographies.
Spearheaded lead generation strategies using multi-channel outreach (LinkedIn, email, and cold calls), securing discovery meetings with 25+ fintech companies at Global Fintech Fest and 12+ at Gitex.
Built and nurtured relationships with C-level executives, product heads, and decision-makers to explore collaboration opportunities, resulting in multiple long-term engagements.
Collaborated with internal tech and product teams to present custom solutions aligned with client needs in fintech domains like lending, insurance, and payments.
Implemented Account-Based Marketing (ABM) strategies for high-potential targets, increasing outreach effectiveness and engagement quality.
Used BANT (Budget, Authority, Need, Timeline) qualification frameworks to ensure sales-ready leads, improving efficiency in handovers to the delivery and sales teams.
Performed client research and identified opportunities for account growth, account penetration and market expansion.
Nurtured long-lasting relationships with key industry stakeholders, resulting in increased visibility and credibility for the company within the market.
Communicated directly with customers and partners to build strong business networks and relationships.
Built relationships with customers and community to establish long-term business growth.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Kept meticulous client notes and updated account information in company databases.