Heena Tickoo
Summary
Synopsis 13+ years of experience in account management, team management, strategy, sales, revenue planning, resource planning and consultation across digital, SaaS, influencer, content, social media, events and ATL Worked in dynamic, fast paced start up environments, playing jack of most trades Client Leadership, People Leadership & Commercial Growth
Overview
15
15
years of professional experience
Work History
Business Director
YOptima
02.2021 - Current
- JChange the narrative of programmatic as a full funnel powerhouse and not just a performance platform
- New business acquisition- 20%, Account management- 50%, Media Planning- 30%
- Revenue projections/ownership, team management, resource planning, resource training, account planning and thought leadership Vendor relationships, rebate negotiations
- Client onboarding, contract negotiations, program management, post campaign evals, NPS.
- Key Clients: Foxymoron, Halodoc, Radancy, Meesho, ICICI, OYO, Apollo 24x7 and Unbundl, among others
- Highlights: Million dollar accounts handled- Meesho, Halodoc
- 2x revenue growth from Radancy in 3 months, across 6 countries
Client Servicing Director
DCMN
06.2017 - 08.2020
- Plan quarterly pipelines with existing customers
- Plan and execute Up-sell and cross sell opportunities Client onboarding, technical coordination and program management and post campaign evals Drove relationships with all client teams including creative, tech, brand and finance
- External vendor coordination for services that DCMN did not offer in India but would have built over time
- Key Clients: Truecaller, Rebel Group (Behrouz Biryani, Ovenstory, Faasos), Cars24, MPL, JungleeRummy
- Highlights: Grew Rebel Group from 1 brand to 4 brands with a 12x increase in revenue in 2 years
Sr. Manager
Fluence
04.2015 - 11.2016
- Revenue planning across all offerings- digital content, celebrity IPs and celebrity digital endorsement
- Managed the media plan for the launch of our in-house celebrity vlog mobile platform, Wakau Devising media plans for all video content pitches
- Key Clients: Nissan, Aviva Life Insurance, Amazon, Musafir.com, Swiss Tourism, Voxweb, RDIO, Vuclip
- Highlights: Closed 2 of the 3 largest deals at Fluence, video content deal closures
Key Accounts Manager
Httpool
11.2012 - 03.2015
- Working closely with agencies/ clients to understand marketing briefs and pitching a mix of network offerings
- C level relationships to carry out strategic/volume deals with agencies
- Vendor Management
- Account onboarding, execution and reporting
AM- Business Analysis
Syntel Inc
02.2011 - 11.2012
- Drive RFP responses and pre sales support for onsite sales teams
- Editor for the Syntel account-newsletter, Synapse
- Awards: Syntel Value Award- Stretch, Syntel Value Award- Synergy
Business Development Manager
Jaypee Greens
02.2010 - 02.2011
- BTL activities, channel management
- HNI prospect management
Assistant Manager
IIPM and IIPM CHE
03.2009 - 01.2010
- BTL activities across 18 centres, channel partner development, co-branding across India and Nepal
- Launched IIPM CHE, a new vertical at IIPM that would introduce specialized management courses
Education
BE - Electronics & Telecom
DY Patil College of Engineering
PunePGDBM - Marketing & Finance
IIPM
DelhiSkills
- Account Management and growth
- Digital Marketing
- Influencer marketing
- BTL, Events, TV advertising
- Programmatic advertising and Adtech
- Contract Negotiation
- Cross-functional Collaboration
- Customer Relationship Management
- Team Leadership
- Marketing Strategy
- Problem Solving
- Revenue Generation
- Business Forecasting
Timeline
Business Director
YOptima
02.2021 - Current
Client Servicing Director
DCMN
06.2017 - 08.2020
Sr. Manager
Fluence
04.2015 - 11.2016
Key Accounts Manager
Httpool
11.2012 - 03.2015
AM- Business Analysis
Syntel Inc
02.2011 - 11.2012
Business Development Manager
Jaypee Greens
02.2010 - 02.2011
Assistant Manager
IIPM and IIPM CHE
03.2009 - 01.2010
BE - Electronics & Telecom
DY Patil College of Engineering
PGDBM - Marketing & Finance
IIPM
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