Himadri Mukhopadhyay

• Researched industry verticals and marketplace trends to develop marketing solutions and enhance business opportunities.
• Performed market segmentations, targeting and positioning for each product line.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Setting up and holding meetings between internal stake holders and clients to develop ideas, discuss progress and set goals.
• Managed workflow between team, coordinating documents and creative material distribution.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Developed network of related professionals to open up business opportunities.
• Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
• Created company brand messaging, collateral materials, product commercialization.
• Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
• Coached sales team in product specifications, selling techniques, significantly increasing customer satisfaction ratings.
• Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
• Maintained extensive knowledge of company products and services.
• Met with clients, delivering presentations and educating on product and service features and offerings.
• Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
• Targeted and prospected for new business through telemarketing, individual creativity and innovation.
• Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
• Researched competitors' activities and products to uncover new trends
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Established and cultivated solid business relationships with new or existing customers.
• 10 New Customer Acquisition during 21-22: Dabur India limited, Rebel Foods (fasoos/ Behrouz Biriyani/Sweet Truth/Oven Fresh), Tata consumer Foods (Tata Sampann masala), Burger King, ADF foods, Trade channel, Tata Croma (infinity retail) Serum Institute, Merill Life science, Lykis, GM modular electrical, Few International customers in premium packaging, Tata consumer Solufull to name a few.

• Building Packaging business from scratch.
• Introduction of new packaging customers.
• Selection & recruitment of packaging development & prepress team.
• Major customer acquisition: ITC Foods division, Dollar Industries (Hosiery Products) Madhujayanti tea, JV Gokal, WoW momo, Page industries (JOCKEY), JL Morrison, Haldiram foods, Joy cosmetics, Twinings Tea, Apeejay Tea, Suntara Cosmetics to name a few. Established strong business associations with customers for ever increasing business.
• Purchase and implementation and integration of of ERP system from Renuka softtec for Estimation, Procurement Sales & billing module.

• Packaging development:
• Packaging validation
• Packaging cost optimization and value engineering. Overall Packaging cost reduced by 10% after specification standardization & optimization project.
• Packaging lab facility installed in all three major locations.
• Price negotiation and finalization.
• Packaging benchmarking
• New vendor audit & vendor development
• Value creation in packaging through print innovation
• Procurement and implementation of new artwork management software and building in-house structural development capability.
• Team Building.
• Co-ordination between business units and business heads.
• finalization of Individual KRA for the department & team performance review.

• Responsible for revenue generation across products and regions and ensure yields across products through Marketing Managers. Meeting Billing targets. Responsible for interacting on technical support and commercial/pricing matters. Keep a tab on pricing structures, gross margin and profitability.
• Maintained extensive knowledge of company products and services.
• Met with clients, delivering presentations and educating on product and service features and offerings.
• Closed lucrative sales deals using strong negotiation and persuasion skills.

• Maintained extensive knowledge of company products and services.
• Managed newly-formed RCV business.Role: Business development of recharge cards and Mono-cartons. Handled all corporate and regional telecom customers single handedly since starting of RCV business. Generated RCV business from Nepal and Bangladesh. Generated regional packaging customers for Kolkata and Guwahati Plant.
• Closed lucrative sales deals using strong negotiation and persuasion skills.

Role: Primarily generating telecom scratch card business from eastern India. Servicing existing telecom customers. Meeting various government organizations like NHAI, Municipal corporations, Nationalized banks like Allahabad bank, UCO bank, UBI for various tenders and meetings

Primary responsibility was to develop new business for monocarton and DMF grade bottle. New Business developed: CIPLA, Dr. Reddy's, and few more local customers.

Left the job as company was mostly busy with captive consumption and lacking focus on servicing external customers.

During my stint with this company, I have added valuable customers which helped the company to grow from scratch. Independently I developed customers like HUTCH, MOTOROLA, PHILIPS,DABUR, AIRTEL to name a few. I was also responsible for reviving many accounts for its Kolkata business ( Archii Printing).

Role: Business Development and servicing key account's.

• End to end pre-press co-ordination, Understanding customer requirements till delivery of print ready films. One most important role was to create a detail process document before execution of job which required thorough understanding of prepress colour separation and colour management.