Himanshu Tiwari
Senior Area Sales Manager
Prayagraj
Summary
Result-driven sales and marketing professional with 15 + years of experience in business development and complete product portfolio management. Successfully expanded the market reach in East UP appointing and managing over 50 channel partners, resulting in a 30% increase in sales volume. Proven track record of negotiating and closing deals to achieve and exceed monthly, quarterly, and yearly targets. Skilled in organizing and conducting successful client presentations, product demonstrations, and training programs, leading to a 20% increase in customer base. Adept at market analysis and formulating effective strategies to counter competition.
Sales management professional prepared for leadership in driving revenue growth and market expansion. Proven track record in developing sales strategies, nurturing client relationships, and leading high-performing teams. Strong focus on collaboration, adaptability, and delivering measurable results. Skilled in sales forecasting, territory management, and performance analysis. Reliable and versatile, with talent for aligning team efforts with organizational goals.
Overview
1
1
Language
15
15
years of professional experience
Work History
Senior Area Sales Manager
Century Plyboards (India) Limited
05.2026 - Current
- Led strategic sales initiatives to enhance market presence and revenue growth.
- Developed and maintained strong relationships with key clients, driving customer satisfaction and loyalty.
- Analyzed market trends to identify opportunities for product expansion and competitive positioning.
- Mentored sales team members, fostering skill development and enhancing overall performance.
Assistant Regional Sales Manager
Varmora Granito Limited
06.2023 - 04.2026
- Responsible for Business development and Sales & Marketing for Complete product portfolio of Tiles in East UP, Prayagraj territory. Handling Dealers, Distributors Meeting with Corporate Clients, Architects & Builders to give presentation & Product demonstration to get the specification done for the Brand.
- Appointing new Channel Partners in vacant areas like Distributers, Dealers & Sub-Dealers. Negotiation on sales/ supply of products as agreed upon mutual benefits for long terms relationship as per Company's defined policies.
- Developing strategies for sales & promotions in the form of schemes & incentives to Channel Partners to increase sales volume. Making strategies to counter the competition.
- Organizing Architects/Builders meet to increase awareness about our product portfolio & to increase the Client/Customer base.
- Organizing mesons/contractors meet to update & educate them about our products utility, installation, handling & maintenance to minimize complaints. Organizing Training Programs for the Sales/Marketing teams & Channel Partners on regular basis. Responsible to maintain customer satisfaction level.
- Maintaining good relationship with Builders, Architects, and for new projects lead. Adding new Key Account Clients by regular project mapping. Analyzing Market Intelligence to strategically counter the competition. Keeping track of competitors' activities.
- Developed and executed regional sales strategies to increase market share.
Regional Sales Manager
Ambani Tiles Pvt. Ltd.
04.2016 - 05.2023
- Responsible for Business development and Sales & Marketing for Complete product portfolio Tiles, Slabs, Sanitary ware, PTMT, CP fittings, Plumbing Pipes & Bath asseseries.
- Handling Team of ASM and commission Agent's. Appointing Channel Partners like Distributers, Dealers & Sub-Dealers. Negotiation on sales/supply of products as agreed upon mutual benefits for long terms relationship as per Company's defined policies.
- Developing strategies for sales & promotions in the form of schemes & incentives to Channel Partners to increase sales volume. Making strategies for making exclusive show room in new developing areas. Organizing mesons/ contractors meet to update & educate them about our products utility, installation, handling & maintenance to minimize complaints.
- Developed and executed sales strategies to enhance market penetration and brand visibility.
- Developed and executed regional sales strategies to drive market share growth.
Area Sales Manager
Ujala Pumps Pvt. Ltd.
04.2011 - 03.2016
- Responsible for Business development and Sales & Marketing for Complete product portfolio self Priming, Agriculture monobloc, Submersible pumps, Agriculture pipe fittings, Agriculture Equipment and Electronic Asseseries.
- Handling Team of Sales officers take care of UP East. Meeting with Gram Pradhans, Secretary and BDO to give presentation & Product demonstration to get the specification done for the Brand. Appointing Channel Partners like Distributers, Dealers and Super stockies.
- Developed and implemented sales strategies to expand market presence and drive revenue growth.
Education
MBA - Finance & Marketing
Dr. APJ Technical University (AKTU)
Lucknow 04.2001 -
B.COM - Commerce
University of Allahabad
Prayagraj, India 04.2001 -
Skills
Marketing
Branding
Product Marketing
Brand Marketing
Process Planning
Print Management
Brand Promotion
Brand Management
Sales Management
Product Launch
Brand Communication
Negotiation
CRM
Analytical Skills
Leadership
MS Office Word
Power Point Presentation
Planning
Strategic Planning
Competitor Analysis
Sales strategy execution
EXTRACURRICULAR
Market Research During my Past 15 years of my carrier, I am always focused on market, competitor analysis. It will effect on my product promotions strategy market adoptability. Market Research During my Past 15 years of my carrier, I am always focused on market, competitor analysis. It will effect on my product promotions strategy market adoptability.
OTHERPERSONALDETAILS
- City: Prayagraj
- Country: INDIA
Timeline
Senior Area Sales Manager
Century Plyboards (India) Limited
05.2026 - Current
Assistant Regional Sales Manager
Varmora Granito Limited
06.2023 - 04.2026
Regional Sales Manager
Ambani Tiles Pvt. Ltd.
04.2016 - 05.2023
Area Sales Manager
Ujala Pumps Pvt. Ltd.
04.2011 - 03.2016
MBA - Finance & Marketing
Dr. APJ Technical University (AKTU)
04.2001 -
B.COM - Commerce
University of Allahabad
04.2001 -