HITESH GAMBHIR

Ad-tech Operations Management:

• Led a team in developing and executing comprehensive digital advertising strategies across multiple industries.
• Managed large-scale programmatic campaigns, optimizing performance to achieve KPIs.
• Implemented advanced targeting tactics to maximize campaign effectiveness.
• Utilized data analysis to continuously refine campaign strategies, resulting in a 30% increase in ROI for key accounts.
• Collaborated with cross-functional teams to ensure seamless campaign execution and client satisfaction.
• · Develop and implement strategies to improve ad targeting, bidding, and performance tracking.

Strategic Partnerships Development:

• · Identify and cultivate strategic partnerships with ad-tech companies, publishers, agencies, and other relevant stakeholders.
• · Negotiate partnership agreements and contracts to ensure mutually beneficial terms and outcomes.
• · Collaborate with cross-functional teams to leverage partnerships for new business opportunities and revenue growth.

• Spearheaded comprehensive management of Indirect revenue operations for Colombia
• Orchestrated the seamless integration of diverse Mediation Partners within the Colombia Audience Network (CAN)
• Forged strategic partnership deals, catalyzing substantial revenue expansion
• Managed onboarding for new network partners and oversaw end-to-end integration procedures
• Conducted regular evaluations to optimize product performance
• Engaged in ongoing dialogues with publishers to fine-tune performance metrics and identify revenue maximization opportunities.

• Orchestrated the seamless integration of the Colombia Audience Network (CAN) across all properties
• Collaborated to define product requirements and enhancements
• Worked directly with Product Managers to enhance performance across networks
• Generated comprehensive reports for various stakeholders.

• Spearheaded Publisher Operations, ensuring optimal placement and performance
• Identified optimization opportunities to improve overall performance
• Managed all ad integrations across platforms.

• Running campaigns for Princess Cruises and generating leads through AdX and Google AdWords
• Optimizing the cost of leads.