Hrishikesh Patil

• Ensuring optimum depth and width of distribution

• Overall development of general trade, E-commerce, modern trade (D-Mart, Start Bazaar, etc)

• Monitoring of retail and WD level stocks

• Implementation of marketing activities through 4A campaigns

• Looking after Promotional activities like retail promotion, consumer promotion

• Generate awareness through ATL and BTL

• Fund Management

• Logistics management and timely delivery at outlets

• In charge for market area amounting to >Rs 7.5 Crore

• Analyzed share/volume trends to devise primary/secondary schemes for new product launches

•Managed a team for in-store branding, special event initiatives across the region

•Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

•Expanded product distribution by adding more than 14 new distribution points in region, including convenience stores, distributors, retail supermarkets and food services.

•Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.

Notable achievements:

•Generated 1200 home delivery leads through school competition activities and converted into active buyers

•Generated potential institutional leads through various campaigns

• Area of research was into Impact of Digitization on Aries Agro Ltd.

• Survey of buyer’s intention

• Training & induction across Sales

• Marketing, Customer Review

• Personal Selling and cold calling

• logistic handling

• Market Survey regarding comparison of ET and MINT