Indu Tanwar
Marketing Communications And Content Strategist
New Delhi
Summary
B.Tech Graduate in Computer Science with 10 years of expertise in Content Marketing & Communications for B2B SaaS and Cybersecurity products, B2B and B2C expert writer and editor, strategy maker, certified growth hacker, brand management and social media strategist.
IAM and SIEM skilled Editor.
Cybersecurity Expert Writer.
Security as a Service specialist Marketing Manager.
Cloud Security and AWS specialist content Lead.
Multi-tasking and Team Handling.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
13
13
Certifications
2
2
Languages
Work History
Content Marketing Manager - Cybersecurity
Real Time Data Services - Ace Cloud Hosting
2022.01 - Current
- Proven track record with Improved Bounce rate from 70% to 41% and generated 81 MQLs in single month through pillar content and strategies.
- Optimized Conversion rate for Ace Cloud Hosting and Cybersecurity Domains.
- Expert writing on cybersecurity and cloud security.
- Promoting and managing SaaS based products.
- Managing editorial calendar
- Brand building and strategizing
- Agile planning Thought leadership on Security as a service for cloud technologies
- Google Analytics, Power BI and Data Studio
- SemRush, CMS and WordPress
- SEO and CRO based content strategy, Trend jacking.
- Copywriting, Blogs, Guest Post, Marcomm, Email Marketing, Landing pages, Web Pages, off-page and on-page content, Case Studies, eBooks, Whitepapers, Datasheets writing and editing.
- Formulated, directed and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
- Directed hiring, training and performance evaluations of marketing staff
- Developed and documented style guidelines for Web site content
- Verified facts, dates and statistics, used standard reference sources.
- Edited and proofread content for accuracy and readability.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Developed strategies to optimize website content for search engine visibility.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Conducted regular content audits to identify gaps and redundancies of content.
- Utilized analytics and site metrics to determine areas of improvement.
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Approved, reviewed and edited content flowing to website.
- Managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
- Directed content of website by gathering information and integrating data from other departments.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Conceptualized, planned and executed original designs for wide range of website properties.
- Configured and purchased domains for websites.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Backed up or modified applications and related data to provide for disaster recovery.
- Worked with art directors to create dynamic websites.
Marcomm and Content Lead - IGaming
Delta Corp Ltd.
2017.07 - 2022.01
- Marketing Communications such as Push Notifications, In-Apps, Emailers, Posts, LinkedIn Posts, Press Release and Magazine writing.
- CMS, WordPress, Content Strategizing for iGaming and B2C.
- Handling clients Reactivation and Re-engagement.
- Content Writing &, Editing.
- SEO Blogs, Branding, Promotion, Marketing
- Article Writing, PR Articles, Website pages Update, Proofreading.
- Social media content, captions,
- Video scripts, advertising, authored articles, guest posts, landing pages creations, website updates.
- Coordination with design team, infographics etc.
- Managing editorial calendar Brand building and strategizing.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Campaign Management.
- Created content with SEO keywords drawn from Google Analytics.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Implemented strategies and tactics to grow followers on social media channels.
- Analyzed conversion and bounce rates to measure success of content.
- Generated stories to reflect current trends and news to pull audience into website.
- Coordinated with marketing and design teams to illustrate articles.
Team Lead - Amazon Specialist Writer
IBM Daksh Pvt Ltd.
2014.09 - 2017.04
- Proven track record with Improved Bounce rate from 56% to 28% and generated MQLs through pillar content and strategies.
- Optimized Conversion rate for Amazon and AWS domains.
- Developed and implemented marketing plans for home pages, including print advertising and advertisement rotation
- Reviewed or updated web page content or links using appropriate tools
- Tested issues such as system integration, performance and system security on regular schedule and after major program modifications
- Pitched ideas for news and lifestyle articles
- Spearheaded collaborations with other writers and authors for promotional events and book readings
- Adhered to diverse tone and style specifications in alignment with project requirements
- Collaborated with editors to identify project style and tone
- Documented completed freelance work and generated client invoices
- Documented ideas and concepts for presentation at pitch meetings
- Edited and formatted content to prepare and submit for publication
- Reviewed and implemented editorial feedback to improve written content
- Created marketing, website and SEO-driven content to support client needs
- Collaborated with other writers on specific projects.
Education
B.Tech - Computer Science
Dr. APJ Abdul Kalam Technical University
Lucknow 2009.08 - 2013.05
Skills
Creativityundefined
Certification
Content Marketing
Timeline
Content Marketing Manager - Cybersecurity
Real Time Data Services - Ace Cloud Hosting
2022.01 - Current
Marcomm and Content Lead - IGaming
Delta Corp Ltd.
2017.07 - 2022.01
Team Lead - Amazon Specialist Writer
IBM Daksh Pvt Ltd.
2014.09 - 2017.04
B.Tech - Computer Science
Dr. APJ Abdul Kalam Technical University
2009.08 - 2013.05
Content Marketing
Ads Copywriting
Verified International Academic Qualifications - WES
Train The Trainer - Amazon
Sales Copywriting Hacks
Google Analytics
Email Marketing Skills
Growth Hacking with digital Marketing
Boost your career success by developing your soft skills
MDP
2021 Kevin Mitnick Security Awareness Training - KnowBe4
2022 Common Threats - KnowBe4
Social Engineering Threats 2022 KnowBe4
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