Isha Nayyar
Delhi
Summary
Dynamic Area Visual Merchandiser with a proven track record at Hennes & Mauritz, excelling in visual merchandising and team leadership. Achieved significant sales growth through innovative product presentation and effective customer engagement strategies. Adept at analyzing market trends and implementing feedback to enhance store performance and customer experience.
Overview
14
14
years of professional experience
Work History
Area Visual Merchandiser
Hennes & Mauritz Retail Pvt. Ltd.
Delhi
06.2025 - Current
- Ensured adherence to global guidelines while achieving inspirational and commercially competitive visual standards of the stores in the North and East region of the country.
- Guided team in understanding fashion trends and styling techniques to meet evolving customer preferences.
- Analyzed competitor activities to refine visual merchandising approaches and maintain market relevance.
- Supporting expansion needs in my area with effective planning for new stores, rebuilds, and maintenance.
- Evaluating, developing, and mapping the visual performance of the store teams in the area through feedback, coaching visits, training, and workshops.
Store Manager
Hennes & Mauritz Retail Pvt. Ltd.
Lucknow
07.2022 - 05.2025
- Analyzed and monitored Store's Sales and Profit KPIs, implementing actions to maximize results.
- Developed staffing plans aligned with sales budget to enhance conversion rates.
- Promoted a culture of feedback, coaching Store team to embrace continuous improvement.
- Facilitated regular communication with Store Team regarding performance metrics and company values.
- Created strategic plans to achieve Sales and Profit goals while delivering exceptional customer experiences.
- Implemented talent management strategies, focusing on succession planning and leadership development.
- Managed recruitment and training processes, ensuring effective team development and succession planning.
Department Manager
Hennes & Mauritz Retail Pvt. Ltd.
Lucknow
01.2020 - 07.2022
- Analyzed and monitored sales and profit KPIs to drive departmental performance.
- Collaborated with visual merchandisers to implement strategies for maximizing sales.
- Developed hours plan aligned with sales budget in partnership with store management team.
- Optimized department scheduling to enhance conversion rates within established hour limits.
- Provided insights to store manager and area team regarding stock allocation and replenishment.
- Implemented loss prevention measures while adhering to company guidelines.
- Ensured compliance with customer service standards across department and entire store.
Visual Merchandiser
Hennes & Mauritz Retail Pvt. Ltd.
Mumbai
05.2018 - 12.2019
- Monitored store KPIs and implemented actions to achieve goals and budget targets.
- Analyzed current fashion trends and applied styling techniques in-store.
- Focused on understanding customer expectations to enhance overall experience.
- Facilitated training and development sessions for team members to improve skills.
Boutique Sales Associate
TUMI (Genesis Luxury Fashion Pvt. Ltd)
Bangalore
02.2017 - 04.2018
- Visual Merchandising
- Inventory Management
- Customer Relationship Management
- B2B/Corporate Gifting
Mystery Audits
Awign, Treebo Hotels
Lucknow
11.2016 - 11.2016
Summer Training
Metro Cash and Carry India Private Limited
Lucknow
05.2016 - 06.2016
Assistant Visual Merchandiser
Marks and Spencer
Mumbai
10.2013 - 09.2014
- Ensured optimal styling of products to enhance visual appeal.
- Supported new store openings in alignment with business objectives.
- Mentored store teams to uphold high standards of visual merchandising.
- Identified and developed visual merchandising champions across all stores.
- Delivered training on policy manuals and updated teams on seasonal trends.
Assistant Visual Merchandiser
Kara Sungrace Mafatlal
Mumbai
04.2012 - 10.2013
- Executed conceptualization and installation of window and in-store displays.
- Coordinated with vendors to secure visual merchandising props.
- Mentored store teams to uphold high standards in visual presentation.
Summer Training
Rag Trade India Pvt. Ltd
Noida
06.2011 - 07.2011
Education
PGDM: Master of Business Administration - Retail Management, Retail and Marketing
Jaipuria Institute of Management
Lucknow01.2017
BSc. - Fashion Design & Technology
Amity University
Lucknow01.2012
Skills
- Customer experience
- Retail operations
- Visual merchandising
- Team leadership
- Effective communication
- Feedback implementation
- Product presentation
- Customer engagement
- Space utilization
- Retail sales campaigns
- Brand presentations
- Window displays
- Commercial awareness
- Patient and empathetic
- Quick learner
- Ability to multitask
Accomplishments
- Nominated for the "Erling Persson" Award for 2022 in H&M
- Awarded 100% attendance in every quarter at Marks & Spencer
- Awarded 'Wow Card' for good performance during the summer launch of Marks and Spencer in Viviana Mall (Thane) and Ambience Mall (Gurgaon)
- Won the Best Garment Construction Award in the 'Graduation Design Collection' held at Amity University, Lucknow
- Won the Best Designer Award at the Annual Fashion Week held at NIFT, Raebareli
Languages
- English, Fluent
- Hindi, Fluent
Hobbies and Interests
- Fashion Styling
- Travel
- Music
Timeline
Area Visual Merchandiser
Hennes & Mauritz Retail Pvt. Ltd.
06.2025 - Current
Store Manager
Hennes & Mauritz Retail Pvt. Ltd.
07.2022 - 05.2025
Department Manager
Hennes & Mauritz Retail Pvt. Ltd.
01.2020 - 07.2022
Visual Merchandiser
Hennes & Mauritz Retail Pvt. Ltd.
05.2018 - 12.2019
Boutique Sales Associate
TUMI (Genesis Luxury Fashion Pvt. Ltd)
02.2017 - 04.2018
Mystery Audits
Awign, Treebo Hotels
11.2016 - 11.2016
Summer Training
Metro Cash and Carry India Private Limited
05.2016 - 06.2016
Assistant Visual Merchandiser
Marks and Spencer
10.2013 - 09.2014
Assistant Visual Merchandiser
Kara Sungrace Mafatlal
04.2012 - 10.2013
Summer Training
Rag Trade India Pvt. Ltd
06.2011 - 07.2011
PGDM: Master of Business Administration - Retail Management, Retail and Marketing
Jaipuria Institute of Management
BSc. - Fashion Design & Technology
Amity University
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