Ishaan Garg

Optimizing Activation and Initial Transaction Experience

• Designed and implemented a modular, multi-tenant data collection and verification platform, simplifying account activation (KYC) processes.
• Successfully scaled and streamlined the account activation journey, leading to a 23% uplift in D7 conversion with 8.3 L new KYCs per month.
• Leveraged the Account Aggregator, with an industry-high 36% onboarding conversion for FnO.
• Orchestrated post-sign Up experience, incorporating intent capture for diverse product offerings and efficient user data management.
• Utilized UPI set-up as a mode of bank verification, yielding a 17% increase in D7 transactions.

Driving Growth Through Acquisition and Retention

• Scaled and integrated a cashback-based rewards framework for Groww's UPI [PAY], contributing to a 2.5x increase in bill payments via PAY.
• Pioneered a customizable campaign-based referral program for PAY, accounting for 19% of all new user acquisitions.
• Implemented a robust user quality indexing structure and preventive measures, successfully curbing ~ 1200 fraudulent users daily.
• Coordinated a comprehensive multi-product acquisition strategy for Stocks, MF and PAY, achieving PMF for PAY within six months.
• Engineered an attribution framework capturing user intent pre-sign-up, resulting in a substantial 14% reduction in the P50 TAT for the first product interaction.