Ishan Singh

• Leading end-to-end New Product Development (NPD) for Astra Bikes, starting with ideation based on market research, competitor benchmarking, and channel partner inputs. Developed product briefs aligned with customer expectations and pricing strategy. Coordinated with design teams to conceptualize models, finalized specifications and features, and managed prototype sampling with shortlisted vendors. Evaluated vendor capabilities, negotiated costs, and ensured product feasibility before commercial production.
• Exclusively managing relationships with key OEM partners, overseeing entire production planning and execution cycles for both ongoing and newly developed bike models. Responsible for aligning forecasts, validating production readiness, resolving supply chain bottlenecks, and ensuring adherence to agreed timelines. Actively coordinate between internal planning, SCM, and OEM teams to monitor capacity, production progress, and dispatch schedules, resulting in 100% on-time deliveries across product lines
• Preparing monthly and seasonal production projections based on sales trends and market demand.
• Coordinating with vendors for component and product testing before final approvals.
• Conducting regular quality checks at manufacturing facilities following AQL standards.
• Collaborating with Central SCM and warehouse teams for seamless inventory movement.

Projects:

2023-24

• Project Lead - IBC Range Launch: Successfully developed and launched the IBC (In-Built Carrier) range of bikes under Astra, contributing to over 40% of Astra’s business within 2 months (by volume).
• DC Migration Project: Migrated Astra's Distribution Center from Rajpura to Koka in under a week with zero disruption to primary billing.
• Project Manager – New Astra Kids & Sports Bike Portfolio: Led NPD for 15+ Astra kids / adult bike models, from conceptualization to production leading increase in sales by 30%.

• Managing end-to-end Sourcing, Buying & Merchandising for Rowan Toys across multiple vendors in India and China.
• Driving New Product Development by identifying trends, negotiating costs, and ensuring timely sampling and product rollouts.
• Coordinating with design, finance, packaging, and logistics teams for product approvals, PO execution, and timely dispatches.
• Monitoring stock health, ageing, and replenishment to maintain ideal inventory.
• Leading vendor discussions for licensing partnerships and key seasonal ranges (e.g., Marvel, Disney & Warner Brothers).
• Overseeing product testing and certifications in compliance with BIS & global toy safety standards.
• Handling 20+ vendors across Toys and Sports categories, ensuring consistent product quality and supply.

Projects

2024-25

• Rowan Toys Assortment Expansion: Spearheaded the seasonal expansion of Rowan Toys’ assortment by identifying market gaps and customer preferences across price and play segments. Developed and launched licensed product ranges in collaboration with global franchises such as Marvel, including cricket sets, rackets, and footballs. Simultaneously drove development of India-focused SKUs tailored to local market preferences.

• Looking after the development activities of Newly Developed Models based upon market survey & sales feedback.
• Regular interaction with dealers / distributors / sales outlets regarding product feedback & new upgradation requirements.
• Regular interaction with all manufacturing facilities for development status, product requirements, changes / implementations.
• Organizing internal level meetings with all stakeholders for ongoing development projects.
• Direct involvement in initial samples generation & submission to customers / COCO stores for market acceptability / approval.
• To derive initial level costings based upon proposed BOMs.
• Handling incoming Quality inspection of bikes & accessories received at warehouse.
• Managing a team of 2 persons for inspections, samples readiness etc.
• Handling customers & dealer’s technical complaints and provide them solutions.
• Handling warranty related activities, inspecting the goods returned under warranty claim & Closing the claim.
• To introduce new components after trials and ride testing.
• Doing random Quality Inspection at manufacturing facilities as per standard AQL levels.
• Organizing & providing technical training to the technicians at Firefox Bikes outlets Pan India.

Projects

2018-19

• Core member of the New Product Development team responsible for designing and developing a bicycle tailored specifically for the Indian market under the Firefox brand, focusing on cost optimization and local sourcing.

2019-20

• Core member of NPD team to develop first e-bike of Firefox.

2020-21

• Project Manager for localization of adult steel bike models at Firefox, focusing on cost efficiency, vendor consolidation, and alignment with market requirements. Successfully transitioned production to domestic suppliers, resulting in improved lead times, reduced landed cost, and enhanced margin control. These localized models contributed to approximately 30% of overall sales, strengthening the brand’s competitiveness in value-driven segments.

• Handling the activities related to preventive maintenance for various instruments of Plant.
• Maintaining and ensuring stringent adherence to quality standards, norms & practices, identifying gaps and taking corrective actions.
• Proactively identifying areas of obstruction/breakdowns and taking steps to rectify the equipment through application of troubleshooting tools.
• Ensuring timely flow of materials among various work centers and availability of tools, equipment, human resources to minimize disruption in processing.
• Managing the documentary records such as ISO (QMS & EMS), OHSAS, monthly Preventive maintenance compliance etc.
• Ensuring the availability of spare parts and deciding to change any part for smooth running of plant.
• Making the planning of shutdown maintenance, preventive maintenance condition-based maintenance.