Led a 5-member engineering team driving end-to-end new product launches from Prototype to SOP.
Forged strategic alliance with Korean supplier to launch nonsck ceramic-coated cookware, generating ₹7.5 Cr in six months and delivering durable, toxin-free nonsck performance.
Managed Sales, R&D, SCM, and Manufacturing stakeholders to drive product development strategy.
Iniated cold-spray metallizaon trials in Germany, driving technology scoung for premium markets.
Instuted Acvity-Based Cosng, enabling compeve pricing and driving revenue and profit growth.
Engineered high-performance coangs with China, Korea, and German suppliers, boosng durability by 57.1% and cung warranty claims by 13.3%, posioning the brand as a market leader in India.
Developed enamel-coated cast iron segment with global partners and in-house MVPs, enhancing durability/aesthecs and posioning for ₹10 Cr/year premium market.
MANAGER- NPD
HAWKINS COOKERS LIMITED
12.2021 - 06.2024
Launched India's first ceramic non-sck pressure cooker, capturing first-mover advantage and ₹22.45 Cr annual sales by delivering healthier, superior cooking convenience to consumers ahead of competors.
Achieved parts commonizaon across product ranges, cuting SKU count & improving planning flexibility.
Boosted new product launch rate by 175% (FY21-FY24) through Design Thinking & GT methodologies.
Amplified the revenue generaon through new product launches by 191% from FY 21 to FY 24.
Opmized full-cycle NPD by eliminang non-value steps, applying Agile prototyping with cross-funconal coordinaon, cuting me-to-market 50% and doubling launch speed (2→4 products/month).
Onboarded 4 vendors for SS producon, raising capacity, lowering cost, and ensuring demand agility.
Leveraged consumer trial insights to shape product features, ensuring market fit and boosng adopon.
Instuted tesng & quality standards for the new ceramic range, via in-house POC.
Achieved 72% cost savings in fixtures through design opmizaon and material substuon.
Applied VOC & CTQ gates to redesign processes in a product range, ensuring defect-free deliveries.
Drove DFM in aluminum HPDC product range, cung CT by 25% and improving first-me-right success.
MANAGER- ASSEMBLY(OPERATIONS)
HAWKINS COOKERS LIMITED
02.2019 - 11.2021
Led 195+ workforce, delivering 5,600+ products/shi and contribung 33% of company turnover.
Led line balancing in a 25% capacity expansion and replicated redesigns on existing lines to boost output.
Engineered SKU-based segmentaon and a flexible hybrid line, enhancing agility and efficiency.
Enhanced throughput by 41% and 22% in consecuve years via change management improves visibility.
Delivered 100% new launch targets through strategic planning and mely execuon.
Led CEO-approved digitalisaon with MIS, launching a live tracking module that cut export lead me by 52%, improved visibility, and enhanced responsiveness.
Enhanced laser marking fixtures and soware, boosng capacity 145% and cung handling me 59%.
Education
PGPEX_VLM - undefined
Indian Instute of Management Calcua
01.2026
B.Tech - Mechanical Engineering
Rayat Bahra Instute of Engineering and Technology
01.2018
CLASS XII - undefined
D.A.V. Senior Secondary School
01.2014
CLASS X - undefined
Sri Guru Harkrishan Public School
01.2012
Skills
PROBLEM SOLVER
AGILE DECISION-MAKER
CUSTOMER-CENTRIC
EXECUTION EXCELLENCE
STAKEHOLDER INFLUENCER
Accomplishments
Recognized by CEO for designing a market-differentiating electric kettle.
Positions Of Responsibility
2021-01-01, SPOC for coatings, leading material development, costing, supplier & sourcing team coordination.
2021-01-01, SPOC for branding/laser marking, ensuring on-time delivery of digital design files to production.
2021-01-01, Secured IP through design and patent filings, protecting new launches from market imitation via legal coordination.
2021-01-01, SPOC for aluminum HPDC product development, ensuring cross-functional stakeholder alignment of the product range.