Ishita Roy
Senior Executive
Summary
Dynamic MBA Marketing graduate driving B2B brand initiatives and digital campaigns for FMCG/manufacturing.
Expertise in SEO, content, email marketing delivering traffic/lead growth. Cross-functional experience managing
international clients across LATAM/Africa/GCC. Passionate about Public Relations and communications.
Overview
3
3
years of professional experience
1
1
Certification
3
3
Languages
Work History
Senior Executive (Exports)
Daikin Airconditioning India Pvt. Ltd.
03.2025 - Current
- Drove international market growth and operations through end-to-end Export coordination, client communication and data-driven supply planning across global territories.
- Played a key role in opening a new office in Kenya – Daikin
- Handled Daikin Latin America orders end-to-end from order receipt and coordination to shipment execution-enhancing regional service reliability and strengthening market relationships.
- POC to the GCC team and maintaining MIS for Daikin Middle East Orders.
- Strengthening global client relationships by ensuring seamless communication, clear documentation, and proactive follow-ups.
- Supported international market development initiatives.
- Person in charge of managing all the merchant order process, end to end.
- Streamlined documentation processes through SAP, IT, and operations sync, reducing errors and improving TAT.
- Enhanced compliance and shipment accuracy by standardizing commercial paperwork and communication flows.
Marketing Management Trainee
Mold-Tek Packaging Ltd.
02.2024 - 02.2025
- Executed branding, digital marketing, and B2B campaigns by creating content, managing key accounts, optimizing SEO, and supporting sales through pitches and market analytics.
- Led multiple branding initiatives including corporate videos, digital content, website redesign inputs, and PR activities.
- Managed major FMCG clients, ensuring high-quality servicing, proposals, and communication.
- Provided pricing negotiations with purchase departments and supported the sales team in pitch decks, content creation, and events.
- Drove SEO blogs, landing pages, email marketing, and analytical reporting.
- Used analytics tools for keyword research, competitor analysis, and performance improvements.
Digital Marketing Intern
04.2023 - 06.2023
- Built high-engagement, digital content, blogs, emails and landing pages while managing social media and SEO-aligned campaigns to strengthen online brand presence.
- Content that converts; Storytelling with strategy; scroll-stopping campaigns; Audience-first marketing.
Education
MBA - undefined
Symbiosis International University
Hyderabad01.2024
BBA - undefined
Symbiosis International University
Noida01.2021
Class XII (CBSC) - undefined
Delhi Public School
Meerut01.2018
Class X (ICSE) - undefined
Sophia Girls School
Meerut01.2016
Skills
Customer relations
Team player
Team leadership
Administrative skills
Problem resolution
Team building
Customer-oriented
Marketing
Certification
SAP, Microsoft 365, Google AI Essentials, Canva, SEO, Email Marketing, Social Media Marketing, Content Strategy, Marketing Analytics.
Interests
Content Creation, Cinematography, Video Editing, Acting
Accomplishments
Handling merchant orders for Daikin exports end to end. Managed social media pages for Mold-Tek and SIBM Hyderabad. Emceed multiple events. Organized and handled 5+ food stalls for college fests with 2,000+ footfall.
Affiliations
Member – Hashtag PR & Web Committee, SIBM Hyderabad (2022–24), Member – Antar Dhwani Cultural Club (DRAMA), SIBM Hyderabad (2022–24), Member – Organizing Committee, SCMS Noida (2018-21)
Additional Information
Open to relocate.
Software
SAP
Hubspot
Canva
Adobe
Timeline
Senior Executive (Exports)
Daikin Airconditioning India Pvt. Ltd.
03.2025 - Current
Marketing Management Trainee
Mold-Tek Packaging Ltd.
02.2024 - 02.2025
Digital Marketing Intern
04.2023 - 06.2023
MBA - undefined
Symbiosis International University
BBA - undefined
Symbiosis International University
Class XII (CBSC) - undefined
Delhi Public School
Class X (ICSE) - undefined
Sophia Girls School