Ishita Dutta

• Company Overview: Brand – Lancashire Textiles, UK; Sleepdown, UK and Fasclothing, UK.
• Full A-to-Z account management, including listings, pricing, and stock control.
• Created and optimized product detail pages (titles, bullets, descriptions, A+ Content) boost organic traffic and conversion.
• Managed advertising campaigns on Amazon and eBay, focusing on ROI-driven keyword targeting and performance analysis.
• Ensured compliance with platform-specific policies (e.g., GPSR for eBay EU, VAT/tax compliance for Amazon EU).
• Conducted competitive analysis and price benchmarking for high-priority SKUs.
• Coordinated with warehousing and dispatch teams to ensure timely order fulfillment and accurate inventory sync.
• Created and managed promotional campaigns, including coupons, Lightning Deals, and seasonal pricing strategies.
• Maintained seller metrics (Order Defect Rate, Late Shipment Rate, Cancellation Rate) across all platforms.
• Resolved customer queries, returns, and claims efficiently while maintaining high feedback and ratings.
• Handled monthly reconciliation reports, advertising reports, and sales analytics for performance review.
• Collaborated with graphic designers to improve product imagery and store branding.
• Developed Excel-based trackers for inventory planning, slow-moving SKUs, and platform-specific offers.

• Company Overview: (BLUE TEA)
• Manage global e-commerce operations across 12 countries
• Optimize product listings, brand content, and store design
• Analyze traffic, click-through rates, ACOS, and TACOS
• Conduct market research and inventory management
• Prepare sales reports and manage customer service tickets
• (BLUE TEA)

• Managed online sales and customer interactions
• Oversaw product audits, inventory, and website management
• Handled brand and content marketing for footcare products

• Conducted PPC, media, and email marketing
• Listed products on Amazon, Flipkart, Myntra, AJIO
• Managed ad campaigns, account health, and web analytics

• Oversaw product listings, branding, and promotions
• Managed cataloging, invoices, stock, and returns
• Ensured timely dispatch and accurate reporting

I have experience in editing coffee table books, articles, and newsletters, along with news production and research. My work includes editing and proofreading documents, writing editorial notes, captions, articles, and reports. I support editorial and production teams through every stage of publication, manage video transcriptions, and coordinate interviews and talk shows. I also liaise with dignitaries for scheduled news and events, and handle portal management for the Engineering Watch homepage and subpages.