Hi, I’m
Ishu Rastogi
Product Manager
Hyderabad
Summary
Senior Product Manager | Enterprise Ecosystems & Digital Strategy
Strategic Product Leader with 9+ years of experience driving digital transformation across enterprise-scale platforms, including CRM, CPQ & Order Management System . Expert at bridging the gap between complex technical architecture and seamless customer UX to deliver high-growth roadmaps. Proven track record in leading cross-functional Scrum teams to modernize legacy workflows into agile, cloud-first solutions that align user needs with global business objectives.
Overview
11
years of professional experience
1
Certificate
Work History
PwCHyderabad
Senior Associate
05.2022 - Current
Job overview
- Global Scale & Revenue: Launched an end-to-end enterprise solution across 10+ countries, driving a 6x lead pipeline expansion and 30% year-over-year revenue growth by optimizing global sales and service workflows.
- Process re-engineering: Transformed fragmented customer journeys into streamlined L1-L4 process flows across Med-Tech, Telco, Reinsurance, Utilities, and Industrial Tech, reducing operational complexity and legacy debt.
- Digital Lead Capture Optimization: Conceptualized and delivered a guided lead-intake and qualification feature on partner and dealer portals; experimentation and UX refinements drove ~10% increase in CTR and ~5% uplift in overall conversion rate.
- Discovery and Ecosystem Design: Spearheaded research for over 100 "To-Be" processes across Lead-to-Cash and Healthcare value chains, redesigning an integrated SaaS ecosystem leveraging Sales Cloud, CPQ, Health Cloud, and Service Cloud that improved system interoperability.
- Agile Product Ownership: Led end-to-end delivery of a 1,500+ user story backlog as Lead PO; facilitated all Scrum ceremonies to maintain high sprint velocity.
- Data-Driven Optimization (A/B Testing): Directed A/B testing for partner portal checkout flows, achieving a 22% reduction in cart abandonment, and a 15% lift in self-service adoption for consulting services.
- Experimentation for Lead Forms: Defined success metrics, funnel KPIs, and experimentation roadmap across acquisition for Lead conversion charter, delivering a ~5% uplift in form submissions.
InfosysHyderabad
Senior Associate Consultant
06.2019 - 05.2022
Job overview
- Data-Driven Product Discovery: Analyzed customer feedback in liaison with Analytics team data to identify high-priority features, translating user pain points into a data-driven product roadmap.
- User Journey & Digital Adoption: Designed and launched a contextual help and case-deflection feature for a telco industry org support portal; user journey analysis and UX improvements resulted in a ~5% reduction in customer contact rates.
- Product Strategy & Operational ROI: Orchestrated stakeholder sign-offs for high-impact CPQ & OMS releases, which reduced the order processing time by 30%
TCSGurgaon
Systems Engineer
10.2014 - 06.2017
Job overview
- User Feedback & UAT - Facilitated User Acceptance Testing (UAT) cycles, gathering crucial end-user feedback that translated into actionable product improvements for future releases.
- Cross Functional Collaboration - Collaborated with cross-functional teams to drive performance and automation testing ensuring scalable, high-quality agile product releases for Apple & Samsung Wallet for a global bank.
Education
Bharathidasan Institute of ManagementTrichy
MBA from Finance & Systems
04.2001
SRM Institute of Science & TechnologyChennai
B.Tech from Instrumentation & Control Engineering
05.2014
Skills
Product Core: Product Roadmap, Product Discovery, Prioritization Frameworks, User Journey, MVP Definition, A/B Testing, Competitor Analysis
Agile & Execution: Scrum, Backlog Grooming, Sprint Planning, Jira, Rally, Product Backlog & Sprint Backlog Management, Team Leadership & Mentorship
Technical & Analytics: SaaS (Salesforce, CRM, CPQ, OMS, Service Cloud, Health Cloud), SQL, Tableau, Power BI, Data-driven Decision Making
Certification
Certified Scrum Master, Certified Scrum Product Owner, Salesforce CPQ Specialist, Salesforce Admin, Adobe Marketo, Microsoft Dynamics 365 Marketing Functional Consultant, Certified SAFe 5 Product Owner/ Product manager, Certified SAFe 5 Agilist
Timeline
Senior Associate
PwC
05.2022 - Current
Senior Associate Consultant
Infosys
06.2019 - 05.2022
Systems Engineer
TCS
10.2014 - 06.2017
Bharathidasan Institute of Management
MBA from Finance & Systems
04.2001
SRM Institute of Science & Technology
B.Tech from Instrumentation & Control Engineering