Jagbir Sabharwal
National Head - Digital Marketing | Growth Marketing
Pune
Summary
Strong experience in Digital Marketing, Payments & Financial Services domains. Have led successful projects, partner alliances & relationships with a diverse experience across industries. Professional leader with extensive experience in strategic planning, team management, and driving efficiencies. Known for strong focus on collaboration and achieving results. Skilled in communication, problem-solving, and adapting to changing needs.
Overview
17
17
years of professional experience
2
2
Languages
Work History
National Head – Digital Business
Bajaj Finance limited
07.2019 - Current
- Leading a team of 25+ Growth Marketers for lending & Cards businesses. leading the strategic direction, customer lifecycle marketing, and multi-channel engagement.
- Achieved high performance marketing objectives through tactical avenues like funnel optimization, in-bound traffic & customer feedback.
- Pioneering & implementation of AI embedding into customer journeys.
- Defined marketing KPIs, implemented tracking dashboards, and improved lead-to-conversion ratios by 35% through funnel optimization.
- Collaborate with Product, Tech, Data Science and Sales to streamline user journeys i.e. optimize digital CX (DCX).
- Implementing multi-channel orchestration strategies to maximize marketing reach and impact. Utilizing marketing automation for targeted remarketing campaigns to enhance customer engagement.
- Well versed with technology and able to understand product solution from a technical standpoint i.e. flow, read and understand Database language i.e. SQL & use of API’s.
- Leveraging analytics & CleverTap tools for event-based targeting & comprehensive performance measurement.
- Oversaw budget management for national operations, ensuring optimal allocation of resources while maintaining financial discipline across all departments.
Regional Manager – Payment Operations
Bajaj Finance limited
10.2015 - 06.2019
- Launched offline payments (BNPL), virtual card issuance, and merchant POS ecosystem.
- Led product marketing strategy for card migration (physical to digital) and merchant engagement.
- Acted as a subject matter expert for Payment Operations, providing guidance and support to colleagues and cross-functional partners on best practices and procedures.
- Built partnerships with acquirers and managed communication for deployment campaigns.
- Optimized merchant onboarding lifecycle and improved activation metrics
- EDC POS management / Deployment: Deployment of EDC POS terminals, inventory management and cost control. Relationship Management with various partners for EDC POS deployments alongwith managing Merchant Servicing.
Manager
PayU Payments (Naspers)
03.2012 - 09.2015
- Founding member of PayU India; managed strategic partnerships and brand positioning.
- Developed marketing communications and GTM playbooks for merchant onboarding.
- Being startup worked across departments, Sales, Service, Operations & Product team.
- Acted as a Subject matter expert in Payments ecosystem & worked with Acquirers i.e. Banks & Cards units for collaboration.
- Ensured compliance across KYC norms and payment protocols; created scalable internal documentation.
- Coordinated product, marketing, and engineering to deliver merchant-facing tools and content.
Analyst
American Express
06.2011 - 06.2012
- Audit: Part of Business Assurance team (Audit) with an aim to test internal processes from a Regulatory compliance standpoint.
- Documentation and Analysis: Played an important role in setup of the process along-with documentation. Analyze root cause of errors and publish pareto charts to management.
Sales admin Coordinator
Agilent Technologies
06.2008 - 05.2011
- Order Management: Working Knowledge of Order to Cash process i.e. SAP Module for Quotation preparation and Order Bookings punching.
- Subject Matter Expert: Training new Hire and providing download of the processes. Worked with Multi-cultural clients from different regions i.e. – America’s, Europe, EMEA.
Education
Executive Programme in General Management (EPGM) - General Management
IIM KOLKATA
04.2001 -
Post-Graduate Diploma - International Business
Symbiosis
04.2001 -
Bachelor of Commerce - Commerce
Delhi University
Killarney High School
04.2001 -
Skills
- Proficient in CleverTap & Google Analytics
- Salesforce platform knowledge
- Proficient in MS Office tools
- Team leadership using EI
- Proficient in social media strategies
- Digital marketing specialist
Key Recent Projects
- Conceptualized QR-based loan approval process now adopted pan-India.
- Created a cost efficiency model resulting in INR 1 Cr+ savings in 6 months.
- Increased digital form fill conversion by 33% YoY using A/B testing and behavior analytics.
Timeline
National Head – Digital Business
Bajaj Finance limited
07.2019 - Current
Regional Manager – Payment Operations
Bajaj Finance limited
10.2015 - 06.2019
Manager
PayU Payments (Naspers)
03.2012 - 09.2015
Analyst
American Express
06.2011 - 06.2012
Sales admin Coordinator
Agilent Technologies
06.2008 - 05.2011
Executive Programme in General Management (EPGM) - General Management
IIM KOLKATA
04.2001 -
Post-Graduate Diploma - International Business
Symbiosis
04.2001 -
Killarney High School
04.2001 -
Bachelor of Commerce - Commerce
Delhi University
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