Janhavi Gawde
Mumbai
Summary
Strategic Brand Manager with background in developing and executing marketing strategies to elevate brand presence and market share. Brings strengths in building strong relationships, influencing stakeholders, and leading cross-functional teams. Known for creative problem-solving skills paired with data-driven decision making. Previous work has consistently resulted in improved brand recognition and increased customer engagement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Brand Manager
Nykaa
Mumbai Maharashtra
09.2021 - Current
- Managed a 300Cr+ Makeup and Hair Unilever portfolio, delivering a 20% YOY growth, sustaining portfolio shares.
- Led the planning and execution of marketing investments (11% GMV at 35% YOY growth), optimizing incremental ROAS through search and display-led initiatives.
- Spearheaded the website content and CRM campaigns to align with seasonal promotions and the overall marketing strategy, driving higher CTRs and, hence, growth in both new customer acquisition and customer retention.
- Analyzed data to map trends for better planning and execution of brands for BAU and sales.
Marketing Executive
Nykaa
02.2021 - 08.2021
- Involved in managing Nykaa retail stores Pan India in an Omni Channel manner
- Execution of end-to-end, ATL/BTL activations, digital and other marketing platforms
- Marketing research and competition analysis for Nykaa with its International & domestic competitors
- Coordination to execution of marketing campaigns during big sales like Hot Pink Sale, Pink Friday, NSSSD
- Preparing of marketing Plans for new store openings and handling of special projects for Nykaa Retail/focus stores
- Handling Aveda X Nykaa Salons marketing – Planning to execution of marketing campaigns to ensure customer walk ins increase month on month
Marketing E-Retail Intern
Nykaa
02.2021 - 08.2021
- Assisting the Marketing Manager and smooth execution of daily tasks – on ground, CRM and digital
- Building relationships and communication with internal and external stakeholders
- Planning to executing of marketing activations and retail innovations
- Conducting marketing research, competition analysis and helping with alliances/ brand partnerships for Nykaa Retail
Marketing Analysis Intern
Jet Airways
05.2018 - 07.2018
- Understanding and comparing Jet Airway’s position for both Domestic and International sectors in comparison to its competitors
- Also involved in pricing strategy
Sales Intern
Bayside Media
05.2017 - 07.2017
- Accomplishment of sales target to enroll 10 students per month and training them for sales & personality development
- Handled a team of 10 which achieved a business of 25L in a month by onboarding new students for seal program
Education
MBA - Marketing + Business Management And Research
Cardiff Metropolitan University
UK01.2020
BABM - Bachelor Of Business Admisnistration
Cardiff Metropolitan University
UK01-2017
12th ISC - Specialization in Humanities
St. Gregorios High School
Mumbai01.2016
10th ICSE -
St. Gregorios High School
Mumbai01-2014
Skills
- Consumer Insights & Market Research
- Communication and Presentation Skills
- Creative Direction
- Project Management & Cross-Functional Collaboration
- Trendspotting and adaptability
- Excel and Data Analysis
Hobbies and Interests
- Dancing
- Sports (Badminton + Basketball)
Certification
- Management skills for international business, University of London (Coursera), 2020
- International Business part 1, University of New Mexico (Coursera), 2020
- Brand and Product Management, IE (Coursera), 2020
- Successful Negotiations, University of Michigan, 2020
- Branding and consumer experience, IE (Coursera), 2020
Leading Roles
- Event head of UBS Matchbox Club
- Event Head for R4R – Intercollege competition : 2019
- Event Head of an NGO (Vijay Foundation) Campaign (Chinchmal Village)
- Elected Member of ExCo Learn Pvt Ltd, Marketing Department UBS
Timeline
Brand Manager
Nykaa
09.2021 - Current
Marketing Executive
Nykaa
02.2021 - 08.2021
Marketing E-Retail Intern
Nykaa
02.2021 - 08.2021
Marketing Analysis Intern
Jet Airways
05.2018 - 07.2018
Sales Intern
Bayside Media
05.2017 - 07.2017
- Management skills for international business, University of London (Coursera), 2020
- International Business part 1, University of New Mexico (Coursera), 2020
- Brand and Product Management, IE (Coursera), 2020
- Successful Negotiations, University of Michigan, 2020
- Branding and consumer experience, IE (Coursera), 2020
MBA - Marketing + Business Management And Research
Cardiff Metropolitan University
BABM - Bachelor Of Business Admisnistration
Cardiff Metropolitan University
12th ISC - Specialization in Humanities
St. Gregorios High School
10th ICSE -
St. Gregorios High School
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