Anmol Anupam
Summary
Experienced Brand Manager with a strong track record in brand strategy, marketing campaigns, and consumer engagement. Proven expertise in developing and implementing impactful ATL, BTL, and digital marketing strategies to drive brand awareness, sales, and market share. Skilled in event planning, agency management, customer insights, and data-driven decision-making. Successfully led a festive campaign and managed corporate marketing for multiple departments including sales, service, and parts, overseeing 25+ projects.
Overview
10
10
years of professional experience
Work History
Brand Manager – Hero Pleasure
Hero MotoCorp Ltd
04.2024 - Current
- Spearheading brand strategy and positioning to drive product differentiation and market share growth
- Developing and executing multi-channel marketing campaigns across digital, print, social media, and ATL/BTL
- Led the Pongal campaign, which resulted in a 5% increase in enquiries and retail growth
- Developed and executed a Festive campaign that drove digital enquiries up by 7% and retail growth by 8%
- Developed and executed 20+ successful campaigns for parts sales, service, and festival promotions, integrating event marketing, digital campaigns, and customer engagement programs
- Conducting market research and consumer insights analysis to understand customer behavior and brand perception
- Collaborating with creative and media agencies to develop engaging brand narratives and content
- Ensuring consistent brand communication across dealerships, advertising, and digital platforms
- Managing budgets and optimizing ROI for all marketing initiatives
Marketing & Customer Relationship Manager – East Zone
Hero MotoCorp Ltd
05.2021 - 04.2024
- Designed and executed monthly marketing campaigns to support sales and brand building across key markets
- Led regional ATL and BTL activations, ensuring high visibility and engagement
- Managed and monitored multiple agencies (Media, Creative, Digital, Events) to execute impactful campaigns
- Allocated and optimized Market Development Funds (MDF) to maximize brand reach
- Developed and executed customer retention strategies to drive brand loyalty and revenue growth
- Launched customer engagement programs such as referral and loyalty programs to enhance sales
- Managed a team of Customer Service Representatives, ensuring high customer satisfaction
- Conducted training programs for dealer manpower, improving customer handling and service standards
Deputy Parts Sales Manager – South & West Zone
Hero MotoCorp Ltd
08.2018 - 05.2021
- Led sales strategies for parts, oil & accessories, achieving revenue growth in key markets
- Planned and executed BTL marketing campaigns, including dealer activations, events, and digital promotions
- Developed training programs for distributors and sales teams, enhancing product knowledge and engagement
- Managed the rollout of a spare parts loyalty program, boosting dealer participation
- Led trade shows, exhibitions, and customer events, increasing brand visibility and market penetration
Associate – Retail Account Management
S C Johnson Products Pvt Ltd
12.2017 - 07.2018
- Managed key accounts and developed sales & marketing strategies for regional growth
- Negotiated pricing and promotional activities, ensuring strong retail presence
Sales Team Leader
Hindustan Coca-Cola Beverages Pvt. Ltd
03.2015 - 12.2017
- Conducted market research and sales analysis to identify new business opportunities
- Led region-specific marketing campaigns, including seasonal promotions and product launches
Education
B.Tech - ECE
Amity University
Rajasthan01.2015
MBA - undefined
Amity University
Rajasthan01.2015
Skills
- Brand Strategy & Positioning
- Marketing Campaigns (ATL, BTL, Digital, Social Media)
- Event Planning & Execution
- Consumer Insights & Market Research
- Influencer & PR Strategy
- Budgeting & ROI Optimization
- Customer Engagement & Loyalty Programs
- Agency & Vendor Management
Accomplishments
- National Winner – CRM (Loyalty Program) Performance Award, Hero MotoCorp (2022, 2023)
- Best ASM Territory, Hindustan Coca-Cola Beverages (2015)
- Rank 2 – STL (GT Team), Hindustan Coca-Cola Beverages (2015)
Languages
English (Read, Write, Speak)
Hindi (Read, Write, Speak)
Timeline
Brand Manager – Hero Pleasure
Hero MotoCorp Ltd
04.2024 - Current
Marketing & Customer Relationship Manager – East Zone
Hero MotoCorp Ltd
05.2021 - 04.2024
Deputy Parts Sales Manager – South & West Zone
Hero MotoCorp Ltd
08.2018 - 05.2021
Associate – Retail Account Management
S C Johnson Products Pvt Ltd
12.2017 - 07.2018
Sales Team Leader
Hindustan Coca-Cola Beverages Pvt. Ltd
03.2015 - 12.2017
B.Tech - ECE
Amity University
MBA - undefined
Amity University
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